Battle of the Giants
You've got your website ready, catalog pages updated, and shopping cart that is compatible with either of these payment gateways. Now, which one to choose?
Both of these payment gateways have grown in market share over the years and have gotten more and more similar. One of the primary differences between the two is that Verisign (VS) differentiates between "integrated" and "link" solutions. The linked solutions is called Verisign Link, uses Verisign's server to host the gateway page and therefore a separate SSL certificate is not required. The integrated solutions is called Verisign Payflow Pro, and allows you to host your own payment page, with payments processing in the background, but also requires you to have an SSL certificate to ensure security. In other words, if you want to host a shopping cart on your site you will need the integrated solution. Therefore, this solution is essential for a true, localized, e-commerce environment. With Authorize.Net (ANet) you don't need to choose between the two solutions as they come in the same package.
Verisign doesn't actually sell you their services, instead they pass your order on to one of their merchant account providers. The problem with this is that you are coaxed into signing up without understanding the merchant provider's fee structure. Most likely you will end up paying more than you need to. Since Authorize.Net and Verisign are two of the largest payment gateways, you may choose from a variety of merchant providers, many of which offer integrated shopping cart solutions compatible with Authorize.Net and Verisign at a rate superior to Verisign's sponsored merchants. Read (link - picking a merchant provider) for a guide on selecting a merchant account provider.
Remember that neither of these payment gateways offer a full merchant solutions. We recommend you visit our E-Commerce Consulting tutorial for a flowchart of all the processes involved in a complete e-commerce solution.
To accept checks online and for ACH transactions you will need to open a separate account with an electronic check internet merchant (this account functions independently from a credit card merchant account).
Repeat payments are supported by both Authorize.Net and Verisign. This is useful if you need to charge customers on a monthly basis. With Authorize.Net you simply upload your payment information, which is then processed on the server. With Verisign you run a script on your own server and payments are processed one at a time.
Authorize.Net has traditionally been compatible with more shopping carts than Verisign, although Verisign is catching up. In either case you should decide on a shopping cart before deciding on a payment gateway.
AVS stands for Address Verification System. An AVS check is a comparison of a street (mailing) address with a billing address. Verisign charges extra fees for AVS where Authorize.net does not. Since U.S.-based Internet transactions are required to use AVS this fee is unavoidable (and considering the rampant fraud scams out there you probably don't want to avoid AVS). For international transactions, AVS can be disabled - simply elect not to reject "Non-US Card Issuing Banks" and select "AVS is not supported." Finally, it is possible to disable AVS entirely if anti-fraud services and/ or CVN's (Card Verification Numbers - usually a three-digit number on the back of the card) are used instead. However - this may be a violation of your merchant account agreement, so be sure to verify this prior to disabling AVS.
The tip about the merchant account providers was very helpful and appreciated. Just as I was going through the fee structures and doing the math about expected sales, this tip made me hold off on making a final decision. Tips such as these are gold in the business world, since a lot of times it is small businesses or startups that are taken in and wind up paying much more than needed. As a small business owner, this kind of feels like being fleeced. Things are difficult enough for a small business, and wasting money needlessly is certainly a setback to getting ahead. A thank you to the author for sharing his or her wisdom and sensitivity to the small business owners who are reading.
Prices are the biggest factor for me, obviously, but for seasoned business owners who have operated an online store before, the other factors are liable to be just as important since they affect the user experience and therefore can make a big difference as to whether a customer might return to the site. Electronic checks and repeating payments are two of these concerns. I think repeating payments might even be a larger concern, since it is such an inconvenience to renew subscriptions or payments each month (or week, or year, or whatever). From the business side, using the repeating payment option is also a bonus because then you know you can count on a certain amount of sales each month, which is great for planning and strategy.
The security information addressed in the AVS section was also helpful in that it seems to provide protection more for the merchant, which is a good assurance. It is my own opinion that unless a business is receiving a lot of orders from international customers that disabling this service without some backup protection is not a wise choice. Even one fraudulent payment can wreck sales and cause far more problems than a few lost international sales might. That said, the author does note that there are some other options you might be able to put in place to make your shopping cart payment gateway more secure for yourself and for your users, such as requiring the Card Verification Numbers.
Authorize.net would be my overall choice, given the advice and tips from the author. This decision is based on the needs of my own business at this time, however, and I appreciated that the article was neutral on which option was ‘better’ and instead relied on giving the facts and letting me take away from it what I did.
This article can help you to make an informed decision if you are considering doing business with either of these companies.
I am both interested and intrigued by the information in this article. Foremost, I am glad to see that there are options available for creating a shopping cart on your website and that the different options have different pricing structures to meet the needs of different businesses. Also, it is nice to see that there are alternatives to Paypal, since some of the website hosts recently have made it difficult to integrate Paypal in a secure, seamless way.
Enter Authorize.net and Verisign. I am familiar with both of these, having done some online shopping in my day, and have come to trust these payment gateways for being secure and accurate. The explanation of the differences between the companies and what they offer, plus information on why you would need specific services that either could provide, is very informative and helpful. I think it is definitely over-charging a bit to require Verisign Payflow Pro in order to host the shopping cart on your own website, since that seems to discourage use. However, I must also then admit that when I see Verisign on a company’s website payment gateway, it is quite reassuring that the experience will be secure and my information will not be stolen or mis-used.
The fee structures, nonetheless, gave me pause. There are a lot of business calculations to be made here, so that I might have a possibility of paying the least amount for services overall. Looking at the realistic amount of business that I do from my business’s website shopping cart, I am fairly certain that the Authorize.net pricing structure is most appropriate. Since it is not readily apparent, I will just say that the number of purchases made through my site’s shopping cart will initially not be very high. That said, if business does grow, as is the hope, that pricing structure could get extraordinarily more expensive than either of the Verisign plans.
Wow, Paypal is annoying. I had been using them for personal transactions just fine - but when I went to upgrade to a business account and sell my financial tracking software online, they said I would need special permissions to sell in the "financial" category.
Changing the category or updating my account so I can sell my software is taking waaaaay too long. I'm switching to Authorize.net.
Anyone out there using Paypal to sell goods or services - make sure you select the right category to sell in - it does make a difference!
Paypal is fine if you're just starting out and have relatively low sales volume. By low I mean less than $3k/ month. Once you get above that, ask your local bank about their merchant services - you're bound to save money on the transaction fees, even if there's a low monthly cost involved.
Authorize.net rates have changed. You can see all their rates on the rate card schedule A - they also support authorize.net and the rates are the same as well.
I am ready to rumble. Got my cart all oiled up. My cash in the bank. I'm excited your catalog is finally ready.
VeriSign has a very important place in the Internet's DNS infrastructure. VeriSign is the authoritative registry operator for two of the most important top-level domains, .com and .net. It is also the authoritative registry operator for the country code top-level domains.
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