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Learn about the various ways to promote, brand and sell your product or service. Includes email marketing, social media, online advertising, affiliate marketing, branding, graphic design and more.

Interview with Emeric Ernoult, AgoraPulse Co-Founder & CEO

Emeric Ernoult

Emeric Ernoult traded his career as an attorney in Washington, DC for the entrepreneurial life by creating AgoraPulse, one of the industry’s leading social media management tools. As the co-founder and CEO of a tech startup, Emeric has built a successful product that competes with some of the biggest players in the market, yet keeps a humble perspective and a lean team. Learn more about his journey, including how the idea for AgoraPulse came about, how he maintains a work/life balance, his advice based on what he’s learned along the way and more in our exclusive interview with Emeric... Read More »

Adsense Alternatives: Media.net vs Adsense vs Chitka vs BuySellAds vs Infolinks

Guide to ppc advertising for publishers

As a web publisher, you want to maximize revenue to pay for all the time and effort you’re putting into creating a highly trafficked, content-rich site. While creating engaging content and making sure your site is maintained properly is important, those tactics don’t give you an immediate return on the investment of your time and money. Let's explore PPC as a quick and easy solution to earning money by allowing companies to advertise on your site and read our reviews of the most popular PPC platforms to find the best one for your bottomline... Read More »

Email Marketing 101: What is Email Marketing?

Email Marketing 101 on chalkboard

In an age of information overload, email still tends to be one of the oldest and most effective tools for marketing your business. But what is email marketing exactly? It’s important to understand the terminology and some of the basics before you pick an email marketing service provider, design a template and create engaging campaigns. So, get ready to go back to the school of We Rock Your Web to learn more about email marketing 101... Read More »

What are the Best Social Media Management Tools? Sprout Social vs Buffer vs Hootsuite and More

Social Media Management Tools

Snapchat, Slideshare, YouTube, Google Plus, Periscope, LinkedIn, Instagram, Pinterest, Facebook, Twitter... you name it! There are more social media channels than we know what to do with. It's difficult to keep up with the latest tools, tricks and trends. But even more tome consuming to create and post content and track the effectiveness of it all. Enter social media management software to help you get the job done. they offer a one stop place to post, analyze and monitor all of your social media efforts, alleviating the pain of having to log in and out of dozens of accounts and websites regularly... Read More »

Choosing the Best Email Marketing Service: Mad Mimi vs MailChimp

Mad Mimi vs MailChimp

Not sure which email marketing service provider to use for your business? Two major players, Mad Mimi and MailChimp, are among the most affordable services out there -- and they both offer a free plan (not a common occurrence for email marketing services). So, how do they compare in pricing, ease of use and features? First, we'll give you an overall review of each service and then delve into some of the most important features to see who wins the battle of Mad Mimi vs MailChimp... Read More »

Affiliate Marketing for Advertisers: Affiliate Networks vs Tracking Software

Affiliate Marketing for Advertisers

Are traditional advertising approaches too expensive or not driving consumers to your online business? Looking for a way to spread the virtual "word of mouth" on the web to market your products or services? Affiliate marketing could be your solution. It's a relatively easy and often less expensive way to drive your business, without you having to pound the virtual pavement yourself. All you really need is to find a good affiliate network (or several networks) and/or affiliate management software. Here we'll give you an in-depth look into how you, the merchant, can use affiliate marketing to boost your sales. And we review some of the top affiliate networks and software to help get you started... Read More »

Mailchimp vs Constant Contact: Battle of the Email Giants

Mailchimp vs Constant Contact logos

Do you feel like you should be doing more to market your business using email? Or are you fed up with your current email marketing service? Every business has varying email marketing needs and desired outcomes, and it's difficult to know which one will suit your needs. Mailchimp and Constant Contact are two of the most well-known email marketing service providers -- you've probably heard them mentioned through advertisements or office buzz. Here we'll give you the lowdown on each service, their differences, their strengths, pricing and more to help you choose... Read More »

AWeber vs GetResponse: Which Email Marketing Company is Best?

AWeber vs GetResponse

Worried that your business email marketing strategy isn't cutting it? Want to keep better track of your email campaigns? AWeber and GetResponse can vastly improve your current email marketing practices for less than $20 per month. Both companies are among the most popular email marketing service providers on the market, but which one is best for your needs? Read our AWeber vs GetResponse review to see each services' features, pros and cons, pricing and more to help you decide... Read More »

Email Marketing Service Battle: AWeber vs MailChimp

AWeber vs Mailchimp logos

Having trouble nailing down which email marketing service provider to use for your business? Two of the most popular, AWeber and MailChimp, each have their devotees (and detractors). On first inspection they seem to offer a lot of the same features, with the exception that MailChimp has a free forever plan. But we dug deeper into these rivals to see how their differences could affect your ultimate choice. First, we'll give you an overall review of each service and then delve into some of the most important features to see who wins this email marketing showdown... Read More »