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Learn about the various ways to promote, brand and sell your product or service. Includes email marketing, social media, online advertising, affiliate marketing, branding, graphic design and more.

What Is Blogging? A Beginner’s Guide

What Is Blogging?

Thanks to the internet, it’s now easy for everyone to create and promote their own content with little (if any) start up costs via blogs, all you need is a computer and something to say. Some people do it just as a hobby, while other bloggers make it their full time job. In fact, some blogs now have more reach than more established, formal distribution channels. As technology has evolved over the years, so has journalism. Blogging makes it possible for everyone to be a writer and have a soap box. But is that a good thing? We’ll dive into what bogging is, which platform to use, why you should do it, how to start a blog, and more!... Read More »

Interview with Ann Handley, MarketingProfs CCO

Ann Handley Interview

Not only is it an honor to interview one of my content marketing idols, it is particularly exciting that she is our first female featured in our People Who Rock the Web series. And what better way to kick off the girl power than with a kick @ss woman like Ann Handley. Not only is she an accomplished author, speaker, mom, wife and overall awesome person, she is the Chief Content Officer (CCO) at MarketingProfs, where she's been leading the charge on all things B2B Marketing for more than a decade. But before we get into her Q&A , I have a small back story to share... Read More »

Constant Contact vs. iContact vs. Vertical Response Vs…

Best Email Marketing Service Review

As with most things tech-related, email marketing is growing exponentially, not just with the number of service providers out there but with the increasingly advanced tech features that are becoming the norm. The days of one email marketing service dominating the market are gone -- there are SO many good ones to choose from. But how do you even begin to weed them out? That’s where we come in. We've broken down the most popular email marketing service providers out there and give you recommendations on our top 3 winners... Read More »

How To Build Your Business Using Social Media

Social media websites

You would have to live under a rock to not believe that Facebook can grow your audience for your marketing messages and increase awareness of your business. If you are among those who are still unsure of the financial benefits that Facebook and other social media networks can bring, then let us provide you with a deeper understanding of the power of social media for business... Read More »

5 Tips for a Successful YouTube Marketing Strategy

Amy of Savvy Sexy Social

There are so many online options to choose from to represent your brand. Too many actually! But one thing is for sure in 2015: if multimedia is not part of your strategy, you will quickly fall behind your competitors. But how can you use it for your business? Especially when you are competing with some of the best cat videos in the world, (Ha!). Here are a few steps to consider when starting your YouTube marketing strategy.. Read More »

How To Backup Facebook and Other Social Media Accounts

Social media exit sign

Could you imagine what would happen if one day we woke up and Facebook was gone? What would happen to all your precious memories and photos? We live in a digital world and we are constantly sharing things. But as privacy concerns become more prevalent and novelty wears off, more people are backing off social media, including Facebook. But don't forget to backup your digital life before you jump ship. Even if you don't go cold turkey, the new year is a good reminder to clean up your "social media self" and archive a copy of your files... Read More »

Interview with Emeric Ernoult, AgoraPulse Co-Founder & CEO

Emeric Ernoult

Emeric Ernoult traded his career as an attorney in Washington, DC for the entrepreneurial life by creating AgoraPulse, one of the industry’s leading social media management tools. As the co-founder and CEO of a tech startup, Emeric has built a successful product that competes with some of the biggest players in the market, yet keeps a humble perspective and a lean team. Learn more about his journey, including how the idea for AgoraPulse came about, how he maintains a work/life balance, his advice based on what he’s learned along the way and more in our exclusive interview with Emeric... Read More »

Best Business Cards Online: Moo vs VistaPrint vs Zazzle

Best websites to design and print business cards

You might think that business cards are obsolete in our modern technological age. Think again! Despite having smartphones and email signatures, people still have and regularly use business cards as a quick way to exchange contact info and leave a lasting impression on others. Choosing the best place to print business cards online can be overwhelming with so many companies to choose from. We've narrowed it down and reviewed the best sites, complete with pros and cons, pricing and turnaround time... Read More »

How to Instagram like a Pro – Tips & Expert Advice

Instagram tips on a chalkboard

With any new social media tool, I try to be one of the early adopters and was on the Instagram bandwagon right when it was released in October 2010. As a person who loves taking photos and documenting life, I was instantly hooked. Apparently they were on to a good thing and the rest of the world is now hooked too. In its largest acquisition deal to date, Facebook made an offer to purchase the company (with its 13 employees) for approximately $1 billion in cash and stock in April 2012... Read More »