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Learn about the various ways to promote, brand and sell your product or service. Includes email marketing, social media, online advertising, affiliate marketing, branding, graphic design and more.

Adsense Alternatives: Media.net vs Adsense vs Chitka vs BuySellAds vs Infolinks

Guide to ppc advertising for publishers

As a web publisher, you want to maximize revenue to pay for all the time and effort you’re putting into creating a highly trafficked, content-rich site. While creating engaging content and making sure your site is maintained properly is important, those tactics don’t give you an immediate return on the investment of your time and money. Let's explore PPC as a quick and easy solution to earning money by allowing companies to advertise on your site and read our reviews of the most popular PPC platforms to find the best one for your bottomline... Read More »

Email Marketing 101: What is Email Marketing?

Email Marketing 101 on chalkboard

In an age of information overload, email still tends to be one of the oldest and most effective tools for marketing your business. But what is email marketing exactly? It’s important to understand the terminology and some of the basics before you pick an email marketing service provider, design a template and create engaging campaigns. So, get ready to go back to the school of We Rock Your Web to learn more about email marketing 101... Read More »

Choosing the Best Email Marketing Service: Mad Mimi vs MailChimp

Mad Mimi vs MailChimp

Not sure which email marketing service provider to use for your business? Two major players, Mad Mimi and MailChimp, are among the most affordable services out there -- and they both offer a free plan (not a common occurrence for email marketing services). So, how do they compare in pricing, ease of use and features? First, we'll give you an overall review of each service and then delve into some of the most important features to see who wins the battle of Mad Mimi vs MailChimp... Read More »

Affiliate Marketing for Advertisers: Affiliate Networks vs Tracking Software

Affiliate Marketing for Advertisers

Are traditional advertising approaches too expensive or not driving consumers to your online business? Looking for a way to spread the virtual "word of mouth" on the web to market your products or services? Affiliate marketing could be your solution. It's a relatively easy and often less expensive way to drive your business, without you having to pound the virtual pavement yourself. All you really need is to find a good affiliate network (or several networks) and/or affiliate management software. Here we'll give you an in-depth look into how you, the merchant, can use affiliate marketing to boost your sales. And we review some of the top affiliate networks and software to help get you started... Read More »

Mailchimp vs Constant Contact: Battle of the Email Giants

Mailchimp vs Constant Contact logos

Do you feel like you should be doing more to market your business using email? Or are you fed up with your current email marketing service? Every business has varying email marketing needs and desired outcomes, and it's difficult to know which one will suit your needs. Mailchimp and Constant Contact are two of the most well-known email marketing service providers -- you've probably heard them mentioned through advertisements or office buzz. Here we'll give you the lowdown on each service, their differences, their strengths, pricing and more to help you choose... Read More »

AWeber vs GetResponse: Which Email Marketing Company is Best?

AWeber vs GetResponse

Worried that your business email marketing strategy isn't cutting it? Want to keep better track of your email campaigns? AWeber and GetResponse can vastly improve your current email marketing practices for less than $20 per month. Both companies are among the most popular email marketing service providers on the market, but which one is best for your needs? Read our AWeber vs GetResponse review to see each services' features, pros and cons, pricing and more to help you decide... Read More »

Email Marketing Service Battle: AWeber vs MailChimp

AWeber vs Mailchimp logos

Having trouble nailing down which email marketing service provider to use for your business? Two of the most popular, AWeber and MailChimp, each have their devotees (and detractors). On first inspection they seem to offer a lot of the same features, with the exception that MailChimp has a free forever plan. But we dug deeper into these rivals to see how their differences could affect your ultimate choice. First, we'll give you an overall review of each service and then delve into some of the most important features to see who wins this email marketing showdown... Read More »

Best Affiliate Programs for Publishers: ShareASale vs Commission Junction vs LinkShare

Best Affiliate Programs

Are you looking for a way to make some extra cash with your blog? If you get good traffic to your website, then as a "publisher" you can make a nice income by participating in affiliate marketing programs through the most popular network portals like CJ, ShareASale, Rakuten, etc. Read more to learn how to get started with the best affiliate programs... Read More »

Best Business Cards Online: Moo vs VistaPrint vs Zazzle

Best websites to design and print business cards

You might think that business cards are obsolete in our modern technological age. Think again! Despite having smartphones and email signatures, people still have and regularly use business cards as a quick way to exchange contact info and leave a lasting impression on others. Choosing the best place to print business cards online can be overwhelming with so many companies to choose from. We've narrowed it down and reviewed the best sites, complete with pros and cons, pricing and turnaround time... Read More »

Interview with Simon Grabowski, CEO/Founder of GetResponse

Simon Grabowski

GetResponse is one of our go-to email marketing platforms. In fact, it's our number one pick! CEO Simon Grabowski founded the business in 1999 with only $200 while he was still in college. Flash forward 16 years and his company is now one of the largest email marketing services in the world. We're so impressed with his entrepreneurial spirit and were thrilled when we got the opportunity to interview him for our "People Who Rock the Web" series. We ask Simon about how he get got his start in email marketing, what he's learned over the years and how GetResopnse continues to strive to improve and focus on its customers. Read on to learn more about Mr. Grabowski and GetResponse... Read More »