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SEO

SEO (Search Engine Optimization) is a fancy word for helping you get higher up in the search engine rankings. The higher up you are, the more people visit your site (assuming there’s people searching for the keywords you’re ranking for). More technically, SEO optimizes a website’s content and structure so it can be more effectively indexed (found) by search engines. SEO is typically used as an umbrella term to also include SEM (Search Engine Marketing), or promotion of your content once your site is SEO optimized. Collectively a search marketing campaign includes keyword analysis, competitive analysis, link building, social sharing, content marketing, conversion optimization, and other buzz words that can work together to help you get more traffic to your site. But don’t feel overwhelmed! Our SEO Series will take you through all this one concept at a time. And we also have expert articles for those already in the know. If you’re new to the game, begin with our What is SEO? article below.

What is SEO (Search Engine Optimization)?

SEO

SEO is short for Search Engine Optimization. It originally meant optimizing the internal structure of your website so search engines would understand and index your content more readily. Today, it's an umbrella term that includes content marketing and link building efforts used to increase your rankings in the SERPs (Search Engine Results Pages - or what you see when you type a search into a search engine's search box)... Read More »

Best SEO Tools: SpyFu vs Semrush vs Moz vs Raven vs Majestic

Best SEO Tools

This comparison looks at the leading SEO software options and distinguishes what sets them apart from one another. You'll notice that most of these solutions have free trials, but after that there is a monthly fee involved. While there are free SEO tools out there, any experienced online marketer will know that in order to find a quality solution, you are going to have to pay for it... Read More »

Domain Registrar Battle: Namecheap vs GoDaddy

Two men arm wrestling: Namecheap vs GoDaddy

Are you ready to launch your website and need a place for it to call home? Choosing a domain registration service is one of the most important decisions you'll make to get your website up and ready for business. But with hundreds of viable options, how do you know where to turn? Two of the most popular services are Namecheap and GoDaddy, and both are worth serious consideration. In fact, we chose Namecheap as our number one pick, and GoDaddy came in third in our comparison article Best Domain Registrar. But which one is best for your website? Keep reading to see how they stack up against one another in the battle of the big domain services... Read More »

Sorry, What is sorry.google.com?

Drawing question mark

Sorry.google.com is the page Google serves you (or an application) when you fail to answer its human-verification question. Google has instituted this new policy - randomly checking to see if queries submitted to it (ie. searches) are done by human beings (as opposed to software applications). The purpose of this is two-fold. On the one hand, blocking the search query and redirecting the user to sorry.google.com alerts the user to potential spyware on their PC; on the other hand, it prevents users from utilizing software to query the Google search engine... Read More »

Does GoDaddy Live Up To Its Super Bowl Hype?

Go Daddy Review

Whether it’s a commercial with NASCAR front-woman Danica Patrick, or any other Superbowl-showcased ad on TV, GoDaddy.com has become the face of online domain registration. But since the site launched in 1997, GoDaddy.com has built itself into one of the Internet’s most prominent and multi-functional products but do they live up to the hype... Read More »

gTLD Applications: Learning from Recent Top-Level Domain Applications

Man holding envelope

A generic Top Level Domain (gTLD) is the part of the web address that follows the dot that is located to the right of the specific address. For instance, .com, .org, .net and .gov are all used to designate specific domains so that when you do a search for information, you get it from the source you need. Indiana.gov will take you to a government website about Indiana, where as Indiana.org might take you to a charity site for Indiana or some other user generated site that is not a government site. This helps users to get their information from the right source on a particular topic... Read More »

How To Transfer Your Website and Maintain Search Ranking

Growth chart

There are many reasons to decide to move a website. These range from moving to a new server because you’ve decided to switch hosting providers, to simply redirecting your existing files to a new domain name. Either way, when you move your website, your search engine rankings may be affected. Here’s some common website moving methods that will affect your ... Read More »