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SEO

SEO (Search Engine Optimization) is a fancy word for helping you get higher up in the search engine rankings. The higher up you are, the more people visit your site (assuming there’s people searching for the keywords you’re ranking for). More technically, SEO optimizes a website’s content and structure so it can be more effectively indexed (found) by search engines. SEO is typically used as an umbrella term to also include SEM (Search Engine Marketing), or promotion of your content once your site is SEO optimized. Collectively a search marketing campaign includes keyword analysis, competitive analysis, link building, social sharing, content marketing, conversion optimization, and other buzz words that can work together to help you get more traffic to your site. But don’t feel overwhelmed! Our SEO Series will take you through all this one concept at a time. And we also have expert articles for those already in the know. If you’re new to the game, begin with our What is SEO? article below.

What is SEO (Search Engine Optimization)?

SEO

SEO is short for Search Engine Optimization. It originally meant optimizing the internal structure of your website so search engines would understand and index your content more readily. Today, it's an umbrella term that includes content marketing and link building efforts used to increase your rankings in the SERPs (Search Engine Results Pages - or what you see when you type a search into a search engine's search box)... Read More »

Domain Registrar Battle: Namecheap vs GoDaddy

Two men arm wrestling: Namecheap vs GoDaddy

Are you ready to launch your website and need a place for it to call home? Choosing a domain registration service is one of the most important decisions you'll make to get your website up and ready for business. But with hundreds of viable options, how do you know where to turn? Two of the most popular services are Namecheap and GoDaddy, and both are worth serious consideration. In fact, we chose Namecheap as our number one pick, and GoDaddy came in third in our comparison article Best Domain Registrar. But which one is best for your website? Keep reading to see how they stack up against one another in the battle of the big domain services... Read More »

Best Domain Registrar: Namecheap vs Godaddy vs 1&1 & More

Best Domain Registrar

Before you take a website live you'll need a domain name on which your site will "live." But where do you buy a domain name from and whom do you buy it from? With so many options for domain registration companies to buy your domain name from, finding the best one can be overwhelming. So we'll tell you what to look for and how to pick the best domain name registrar to fit your needs... Read More »

HitTail: Find Keywords You Never Thought To Look For

HitTail Logo (Review)

HitTail is unique when it comes to keyword tools. Instead of giving you a search box to find new keywords to optimize for like most keyword tools do (think Google Keyword Planner, WordTracker, Keyword Discovery, etc.), HitTail analyzes your existing website traffic (using a little script or plugin you install on your website) and automatically suggests keywords it thinks you have a good chance at ranking for. It even claims to be able to show you the "not provided" keywords hidden in Google Analytics. How good is HitTail really? Find out in our review... Read More »

Does GoDaddy Live Up To Its Super Bowl Hype?

Go Daddy Review

Whether it’s a commercial with NASCAR front-woman Danica Patrick, or any other Superbowl-showcased ad on TV, GoDaddy.com has become the face of online domain registration. But since the site launched in 1997, GoDaddy.com has built itself into one of the Internet’s most prominent and multi-functional products but do they live up to the hype... Read More »

Did The Hummingbird Algorithm Update Rock Your World?

Digital hummingbird

Do you find it easier to find what you're looking for on Google these days? Or is it more difficult than ever? Webmasters, did you have your world rocked towards the end of August in terms of website traffic, or did you notice a nice boost? On or around August 21, 2013, Google "switched out the engine" in its search engine car. By many accounts, Hummingbird was the largest Google algorithm update since 2001. Learn what changed, and what it means for your business... Read More »

What the Heck is Search Marketing?

Search marketing globe

Search Engine Marketing (SEM) is used to increase the presence of your online business on the Web. It comprises a multi-pronged approach involving search engine optimization, keyword analysis, link building, social networking, and more. In our new 10 Step SEO 101 Series, learn the essentials of SEM, and find out what you can do to drive more traffic to your important pages... Read More »

gTLD Applications: Learning from Recent Top-Level Domain Applications

Man holding envelope

A generic Top Level Domain (gTLD) is the part of the web address that follows the dot that is located to the right of the specific address. For instance, .com, .org, .net and .gov are all used to designate specific domains so that when you do a search for information, you get it from the source you need. Indiana.gov will take you to a government website about Indiana, where as Indiana.org might take you to a charity site for Indiana or some other user generated site that is not a government site. This helps users to get their information from the right source on a particular topic... Read More »

Finding The Right Domain Name For Your Business

Domain names

Selecting a domain name is the first step in getting your business online. And because of the way domain names are treated by search engines, it's a very important first move. You want to take your time selecting your domain name so you don't have to go back and choose an alternative down the road and go through the lengthy process of redirecting website pages that search engines have already indexed... Read More »

Redirect Folder to Subdomain

Folders

The straightforward method of using .htaccess to redirect a folder to a subdomain is as follows: RewriteEngine on RewriteCond %{HTTP_HOST} ^(www\.)?example\.com$ RewriteRule ^folder/(.*) http://subdomain.example.com/$1 [R=301,L] This works fine if you’re redirecting a folder that is not associated with a subdomain (ie. the subdomain example.com/subdomain is stored, from the server’s point of view, at example.com/subdomain). However, if you’re trying to redirect ... Read More »