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SEO

SEO (Search Engine Optimization) is a fancy word for helping you get higher up in the search engine rankings. The higher up you are, the more people visit your site (assuming there’s people searching for the keywords you’re ranking for). More technically, SEO optimizes a website’s content and structure so it can be more effectively indexed (found) by search engines. SEO is typically used as an umbrella term to also include SEM (Search Engine Marketing), or promotion of your content once your site is SEO optimized. Collectively a search marketing campaign includes keyword analysis, competitive analysis, link building, social sharing, content marketing, conversion optimization, and other buzz words that can work together to help you get more traffic to your site. But don’t feel overwhelmed! Our SEO Series will take you through all this one concept at a time. And we also have expert articles for those already in the know. If you’re new to the game, begin with our What is SEO? article below.

What is SEO (Search Engine Optimization)?

SEO

SEO is short for Search Engine Optimization. It originally meant optimizing the internal structure of your website so search engines would understand and index your content more readily. Today, it's an umbrella term that includes content marketing and link building efforts used to increase your rankings in the SERPs (Search Engine Results Pages - or what you see when you type a search into a search engine's search box)... Read More »

HitTail: Find Keywords You Never Thought To Look For

HitTail Logo (Review)

HitTail is unique when it comes to keyword tools. Instead of giving you a search box to find new keywords to optimize for like most keyword tools do (think Google Keyword Planner, WordTracker, Keyword Discovery, etc.), HitTail analyzes your existing website traffic (using a little script or plugin you install on your website) and automatically suggests keywords it thinks you have a good chance at ranking for. It even claims to be able to show you the "not provided" keywords hidden in Google Analytics. How good is HitTail really? Find out in our review... Read More »

Did The Hummingbird Algorithm Update Rock Your World?

Digital hummingbird

Do you find it easier to find what you're looking for on Google these days? Or is it more difficult than ever? Webmasters, did you have your world rocked towards the end of August in terms of website traffic, or did you notice a nice boost? On or around August 21, 2013, Google "switched out the engine" in its search engine car. By many accounts, Hummingbird was the largest Google algorithm update since 2001. Learn what changed, and what it means for your business... Read More »

What the Heck is Search Marketing?

Search marketing globe

Search Engine Marketing (SEM) is used to increase the presence of your online business on the Web. It comprises a multi-pronged approach involving search engine optimization, keyword analysis, link building, social networking, and more. In our new 10 Step SEO 101 Series, learn the essentials of SEM, and find out what you can do to drive more traffic to your important pages... Read More »

gTLD Applications: Learning from Recent Top-Level Domain Applications

Man holding envelope

A generic Top Level Domain (gTLD) is the part of the web address that follows the dot that is located to the right of the specific address. For instance, .com, .org, .net and .gov are all used to designate specific domains so that when you do a search for information, you get it from the source you need. Indiana.gov will take you to a government website about Indiana, where as Indiana.org might take you to a charity site for Indiana or some other user generated site that is not a government site. This helps users to get their information from the right source on a particular topic... Read More »

Redirect Folder to Subdomain

Folders

The straightforward method of using .htaccess to redirect a folder to a subdomain is as follows: RewriteEngine on RewriteCond %{HTTP_HOST} ^(www\.)?example\.com$ RewriteRule ^folder/(.*) http://subdomain.example.com/$1 [R=301,L] This works fine if you’re redirecting a folder that is not associated with a subdomain (ie. the subdomain example.com/subdomain is stored, from the server’s point of view, at example.com/subdomain). However, if you’re trying to redirect ... Read More »

Looking for a Low-Price Domain Name Registration Company?

One dollar bill

An Internet domain name is an essential pillar for your business. It can also be an expensive one, depending on the domain you're looking for. Generic domain names and those in the dictionary tend to sell for a premium - with many of them fetching hundreds of thousands of dollars. Check out our article on choosing a domain name for tips on selecting an effective domain name for your business. Once you've decided on the domain name. You need to find a reliable domain name registrar that not only offers competitive pricing, but also the necessary features that enable you to manage and administer your domain name... Read More »

How To Transfer Your Website and Maintain Search Ranking

Growth chart

There are many reasons to decide to move a website. These range from moving to a new server because you’ve decided to switch hosting providers, to simply redirecting your existing files to a new domain name. Either way, when you move your website, your search engine rankings may be affected. Here’s some common website moving methods that will affect your ... Read More »

Sorry, What is sorry.google.com?

Drawing question mark

Sorry.google.com is the page Google serves you (or an application) when you fail to answer its human-verification question. Google has instituted this new policy - randomly checking to see if queries submitted to it (ie. searches) are done by human beings (as opposed to software applications). The purpose of this is two-fold. On the one hand, blocking the search query and redirecting the user to sorry.google.com alerts the user to potential spyware on their PC; on the other hand, it prevents users from utilizing software to query the Google search engine... Read More »