Easy email marketing software for small business

Stay connected and engage your audience using iContact's reliable and proven tool.

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Email Marketing Platform to Drive Leads and Sales

iContact was built to take the pain out of email marketing. Our easy-to-use tools help you grow your audience, design beautiful emails, personalize your messages and automate your communications.

grow your audience with iContact

Email marketing software to grow your audience

Tools to help you market your business, grow your subscriber lists and engage with your audience effectively and easily.

iContact features

Create beautiful emails

Design and send beautiful emails using responsive templates that look great on any device without having to write a single line of code.

personalize and automate with iContact

Personalize and automate

Send relevant and customized messages to your audience at the right time using intuitive personalization and automation tools.

Empowering businesses everywhere

iContact has helped over thousands of small and independent businesses since 2003 send billions of emails each month.
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Email marketing platform to easily craft stunning emails

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TEMPLATES

Start easy with hundreds of predesigned email templates

Access a library of carefully designed templates that look stunning and are easy to modify to fit your brand style. Create and customize your perfect email message in a snap.  

Our emails are responsive out of the box. Build 100% responsive emails from scratch using building blocks or use one of our predesigned templates.

Get a comprehensive look at how your emails will render across popular devices and email clients before you hit send.

Email Templates from iContact

Email marketing tools to help grow your audience

The potential for a bigger and better business — and a bigger and more engaged audience — is built right in.

iContact has all the tools you need as a small business to grow your audience and engage with them more effectively.

tools to grow your business
landing pages

LANDING PAGES

Create your own unique space online with landing pages for your business

Our intuitive landing page tool extends what thousands already love about our Drag & Drop builder. Use convenient building blocks to create responsive landing pages for your business.

iContact forms

SUBSCRIPTION FORMS

Use email marketing software to collect emails, accept enquiries, and build an audience

Start generating prospects, leads and subscribers from your website and landing pages with unlimited free responsive forms customized to your brand.

Welcome new subscribers with automated welcome emails

Build multistep welcome and nurturing emails for new subscribers that guide them through those crucial early days.

Nurture your subscribers and prospects into buyers

Get the conversation started and keep it going easily. Easily define rules that put customers on their own unique paths.

Send automated reminders and anniversary emails

Make those special days even more special by automating personalized messages that trigger on specific dates.

icontact subscriber segments

SEGMENTATION

Send personalized messages uniquely relevant to each subscriber

Deliver emails crafted specifically for each segment so your subscribers get the type of content they want to see.

Use one of our many pre-defined contact fields or create your own such as purchase information to customize your audience at a granular level.

Create segments for your most and least engaged contacts and design email campaigns to reward loyalists while bringing back disengaged contacts.

best time to send email

SMART SEND

Automatically send emails at the best time for each subscriber

Not everyone checks their inbox at the same time of day. Send your emails to subscribers when they are most likely to open and read them.

Get the help you need, every step of the way

Email strategy

Get help optimizing for maximum engagement and conversions. We’ll help you build email automation, provide content feedback and help fine-tune your messaging.

Design services

From custom email content to fully responsive, branded email templates, our designers employ the very best in aesthetics and effectiveness that drive end results.

Delivery optimization

Optimize your sending with our deliverability services. Our team will provide tips and guidance on how to reliably get your emails into your subscribers’ inboxes.

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Why businesses love our email marketing platform

Judith S
Judith S
Capterra
Read More
My experience had been very positive. Customer Support, when needed, is very responsive and helpful.
Sam S
Sam S
Get App
Read More
An excellent choice for email marketing and customization.
Delbert A
Delbert A
Software Advice
Read More
I have enjoyed using iContact and have had some bookings for my vacation rental as a result.
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Next
Judith S
Judith S
Capterra
Read More
My experience had been very positive. Customer Support, when needed, is very responsive and helpful.
Sam S
Sam S
Get App
Read More
An excellent choice for email marketing and customization.
Delbert A
Delbert A
Software Advice
Read More
I have enjoyed using iContact and have had some bookings for my vacation rental as a result.
Previous
Next
Judith S
Judith S
Capterra
Read More
My experience had been very positive. Customer Support, when needed, is very responsive and helpful.
Sam S
Sam S
Get App
Read More
An excellent choice for email marketing and customization.
Delbert A
Delbert A
Software Advice
Read More
I have enjoyed using iContact and have had some bookings for my vacation rental as a result.
Previous
Next
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The best email marketing software integrations

iContact works with the tools you already use. Connect thousands of apps and services to iContact through third-party integrations. Sync your contacts, update lists, automate campaigns, and more.
iContact integrations
Track results

Send email campaigns from within Salesforce

Do more with your data without ever leaving the Salesforce app. iContact lives right in Salesforce so it's easy to send personalized email campaigns, and track your success and seamlessly connect your email marketing with your other marketing data.
RESOURCE CENTER
Resources Center

Resources to get you ahead of your game

Webinar
iContact's five minute design challenge

Take iContact's popular 5 Minute Design Challenge

Take this rapid-fire 5-minute challenge that will teach you how to create stellar email designs. Presented by Hank Hoffmeier, Strategic Insights Manager, iContact and Alexa Arriola, Product Visionary.

wEBINAR
Larry Kim Webinar

10 Hacks to Help You Not Suck at Social Content

Larry Kim takes us through his Top 10 Hacks to help you not suck at social content. Learn what to avoid, and how to kick your content from average to amazing.

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Email Marketing Insights

Data, research and numbers that help you become a smarter marketer.

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Small business blog

Helpful tips and advice on how to grow your small business online.

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Video resources

A library of handy video tutorials and resources on marketing

Email Marketing Software FAQs

Why use email marketing software?

Email marketing has been proven as the best way to grow a business. With a return on investment of 36:1, email marketing delivers an unmatched ROI. Additionally, email marketing is easy to create, send, and track. And email marketing has powerful features including personalization, automation, segmentation and more to help you market your business.

How does email marketing software work?

Email marketing services work by facilitating the function of creating, sending and tracking email campaigns. 

They will typically have:

  • an HTML or drag and drop email editor
  • ability to segment contacts based on data or actions
  • facilitate reporting of opens, clicks, bounces, unsubscribes, complaints, and more
  • offer templates and inspiration to help save time
  • have content and support to help you create email campaigns
  • help grow email subscriber lists by allowing you to build a sign up form to collect email addresses
  • have split A/B testing capabilities
  • ability to send bulk emails efficiently

How much does email marketing software cost?

Different email marketing providers offer different pricing structures, but certain factors — the number of contacts and additional features you need — will influence the cost. You can start with a free plan or for as low as $20/month to use more features.