Mad Mimi vs MailChimp (2024): Who’s The Better Email Marketing Service?

Not sure which email marketing service provider to use for your business? Should you choose a major player, like Mailchimp, or a lesser-known but reliable service, like Mad Mimi? In the Mad Mimi vs. Mailchimp competition, the winner will vary based on what you desire from the service.

So, how do they compare in pricing, ease of use, and features? First, we’ll give you an overall review of each service and then delve into some of the most important features to see who wins the battle of Mad Mimi vs. Mailchimp.

Visit Mad Mimi’s Website | Visit Mailchimp’s Website

	Mad Mimi	Mailchimp
Design Tools
Deliverability
Automation
Tracking & Analytics
Features
Customer Support
Pricing
Overall Winner

Design Tools

Mad Mimi and Mailchimp offer responsive templates, meaning they’ll automatically look good on any device—a must in email marketing. And they both have intuitive, easy-to-use drag-and-drop editors. But that’s all they have in common.

Mad Mimi has only one template for which you can choose color themes, and there’s minimal customization. On the other hand, Mailchimp has around one hundred ready-made templates that are easily customizable with many more design tools.

Winner: Design Tools

Mailchimp wins thanks to its 100+ customizable templates, HTML editor, and unlimited image hosting, allowing you to create personalized email campaigns that match your brand. Mailchimp is also beta testing Intuit Assist, an AI tool that generates professionally written, on-brand emails.

Deliverability

Mad Mimi and Mailchimp both get high marks from customers on their deliverability rates. It’s harder to integrate unsubscribes into Mad Mimi than with Mailchimp, but otherwise, it’s dead even.

Winner: Deliverability

Both Mad Mimi and Mailchimp have acceptable deliverability rates. We call it a tie.

Automation

Both services offer basic autoresponders, but if you’re running an email campaign and want to send follow-up emails to specific customers based on their response to your previous emails (e.g., thanking them for signing up on your website or making a purchase), Mailchimp is the way to go.

Winner: Automation

Mailchimp’s autoresponder functionality far surpasses Mad Mimi’s tools. Mailchimp also makes targeting a subset of your email list easier with its autoresponder interface.

Tracking & Analytics

Mad Mimi and Mailchimp provide detailed email tracking and analytical tools to help you gauge who’s opening and clicking through your emails. You can monitor subscriber activity, bounces, unsubscribes, click-throughs, and generate revenue reports.

Winner: Tracking & Analytics

Mailchimp easily wins in this category for having social sharing tracking, which Mad Mimi lacks.

Features

	Mad Mimi	Mailchimp
Template Selection	Few	100+
Template Editor	WYSIWYG & HTML	WYSIWYG & HTML
Responsive Design
AI Copywriting Tool
Image Hosting	Unlimited	Unlimited
Contact Manager/Import
Newsletter Archiving
Social Media Marketing
RSS To Email
Autoresponder
SMS (Texting)		Starting at $20/month
Surveys	Integration Only
List Segmentation
Allows Attachments
Google Analytics
Spam Score (Checking)
Reporting/Stats
Private (Dedicated) IP Address
Split A/B Testing
Multivariate Testing
Trigger Based Messaging
Developer API
Customer Support	Live Chat, Email, Phone	Live Chat, Email (Phone for premium plan)

While Mad Mimi offers a solid set of basic features for a highly reasonable price, you’re limited in what you can do. Mailchimp, on the other hand, has nearly every feature you’ll ever need.

Winner: Features

You can see above how Mad Mimi’s features stack up against Mailchimp. Simply, Mailchimp offers many more features than Mad Mimi.

Customer Support

When looking at customer support for Mad Mimi vs. Mailchimp, we find that both could use improvement compared to many other email marketing service providers. While both services have email support, good online tutorials, FAQs, and other resources, neither offers 24/7 customer support or weekend hours.

Mailchimp has live chat and email support with their paid plans. Unfortunately, we’ve frequently gotten a message that their live chat volume was high, so there would be a significant wait time. Mad Mimi offers live chat that customers say is very responsive. You can also schedule a phone appointment if needed.

Winner: Customer Support

While Mad Mimi and Mailchimp lack customer support, we’ve seen a lot of poor feedback regarding the quality of Mailchimp’s customer service. Thus, we’ve chosen Mad Mimi as the winner in this category.

Pricing

Mailchimp used to be the winner in this category, but their pricing has increased significantly. As you can see by the chart above,

Winner: Pricing

As you can see by the chart above, Mad Mimi is now the better deal in most scenarios, the exception being Mailchimp’s free plan.

Overall Winner

Mad Mimi and Mailchimp will get good-looking emails where you want them to go with little hassle. The difference comes down to pricing versus more advanced functionality. Mailchimp gives you a better free plan, but Mad Mimi is half the cost of Mailchimp when you have higher volume subscriber numbers.

Overall Winner

If you need more advanced features like A/B testing or trigger messaging, Mailchimp is an excellent choice. Learn more about them in our in-depth review of Mailchimp.

Mad Mimi is basic, which is their niche, but you can only do so much with your email campaigns.

What About Other Email Marketing Providers?

Both Mad Mimi and Mailchimp are reliable options, but there are a ton of fantastic email marketing provider options. Check out our email marketing provider showdown for an in-depth analysis of 20+ major email marketing services.

Which provider are you leaning towards? Let us know in the comments!