Alex Schenker

Alex has been involved on the business side of the internet since the early 2000's. He holds both a Management Science degree from the University of California at San Diego as well as a Computer Science degree from NJIT.

We Rock Your Web had its roots back in 2004 as the tech blog for a web design and development company Alex founded that has grown and evolved into the parent company of We Rock Your Web.

While his foundation is rooted in web development, his expertise today lies in content and digital marketing, SEO, organic and paid search, analytics, and publishing. Alex is an avid tennis player, nature enthusiast, and hiker, and enjoys spending time with his wife, friends, and dogs.

Backing Up and Restoring Drupal Using a Migrate Module

Drupal Backup and Migrate

Protecting Drupal data is slightly more complicated than a locally stored, static-file website, since all the data is stored in a database. Therefore the key to backing up your data is to backup the database. Here I outline a process that works for me. I do not make any guarantees as to the correctness of this information nor will I be held responsible for any problems you encounter as a result of its use.

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Exporting and Importing Drupal Nodes

Drupal exporting and importing nodes

Before Drupal, I used development environments where I could comfortably update snippets of content on multiple pages (at times literally hundreds) in seconds. Since delving into the CMS (Content Management Systems) world, and particularly Drupal, I have become fond of all the features, and especially the support community, that CMS users benefit from. However, I wasn’t able to find a way to easily update all my nodes.

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Domain Name With or Without Hyphens?

Hand holding a domain name

Hyphens or no hyphens in your domain name? Technically hyphens are recognized as a separator (or space), so they should be used in instances where search engines may not correctly discriminate your keywords. But do they carry an additional advantage over non-hyphenated domain names when it comes to search? …

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Protect Your Business With A Website Development Agreement

Stack of Legal Books on a Lawyer's Desk

Whether you’re a web designer/ developer yourself, or you run a business and have a web developer on staff, it’s important for you to have a contract that protects you and your company from fraud and liability. Liability protection, even for corporations, has many loopholes. For this reason discuss and provide web development contract resources for those interested…

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A Complete Guide To URL Escape Characters

Spectacles on eye chart

In order to prevent the misinterpretation of special characters such as a space, bracket (< and >), or % in the URL (which stands for Uniform Resource Locator – it is the address you see in your browser’s address bar indicating the location of the website you are visiting), browsers parse certain special characters using escape characters. This explains why when you click on a link such as: domain.com/page one.htm you see it parsed in the address bar as example.com/page%20one.htm. In this case the %20 is the escape character for the space…

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Defend Against Typosquatting

Person typing

Typosquatting, also referred to as URL hijacking (in relation to domains), relies on typographical errors (typos) made by users when trying to access a domain directly via URL. If the user mispells the website, they will end up on the site of a “typosquatter”, a type of cybersquatter, whose purchase of the domain name is the sole intent of attracting traffic due to misspellings. How do you prevent typosquatters from taking advantage of you?

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