What Are the Best Free Email Marketing Tools?

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Email and money iconIf you want to send out email newsletters for free, this is the article for you. We review the best free email marketing service companies as well as your other options. Additionally, we’ll discuss some of the cheaper email marketing service plans available so you are ready to upgrade to cover more subscribers or emails per month when your audience grows!

What’s the Best Free Email Marketing Plan: MailChimp

MailChimp logoVisit MailChimp’s Website

Our pick for best free email blast software is MailChimp. Our We Rock Your Web team uses MailChimp for its monthly newsletters and we took advantage of its free plan for as long as possible until we surpassed the subscriber count maximum. The free plan includes up to 2,000 subscribers and 12,000 emails per month with a 2,000 maximum daily send limit. If you need to exceed those limitations, the paid plans aren’t expensive.

How Much Does MailChimp Cost?

MailChimp has three options. Monthly plans (which include free), Pay As You Go or MailChimp Pro.

MailChimp: Monthly Subscriptions

The free plan includes up to 12,000 emails per month. All other plans include unlimited emails per month.

Number of ContactsPrice per Month
0-2,000Free
1,001-1,500$20
1,501-2,000$25
2,001-2,500$30
2,501-2,600$35
2,601-2,700$40
2,700+Use its online calculator

MailChimp: Pay As You Go Plan

If you’d prefer to purchase email credits and use them as you wish, then the Pay As You Go plan may be a good choice. These are great for those utilizing the free plan but need more emails sends per month.

Number of CreditsPrice per Month
300$9
1,000$30
2,000$60
5,000$100
7,500$150
10,000$200
25,000$250
50,000$500
50,000+Use its online calculator

MailChimp Pro

For $199 per month, you can add Pro to your plan which gives you analytics to help your business grow. See how MailChimp works below in the video.

Read our Full Review of MailChimp

What Are Other Free Bulk Email Marketing Software Services?

If you’re curious about other free email marketing software options, below are the companies we review in our Best Email Marketing Service Provider Comparison article that offer free plans. (Companies are listed in order of most generous free plan to least.)

Company NameBenchmarkSendinBlueFreshMailVertical ResponseFireDrumMad Mimi
Subscribers2,000Unlimited500300100100
Emails Per Month14,0009,000 emails per month (300 max daily send)2,0004,000500Unlimited
WebsiteVisit Benchmark's WebsiteVisit SendinBlue's WebsiteVisit FreshMail's WebsiteVisit Vertical Response's WebsiteVisit FireDrum's WebsiteVisit Mad Mimi's Website

What’s the Cheapest Email Marketing Service?

If the free email marketing services above don’t have enough subscribers and email sends per month for your needs, check out this list of companies that compete to offer the cheapest email marketing service. (Companies are listed in least expensive to most expensive according to 2,500 subscribers.)

CompanySendinBlueMad MimiGetResponseFireDrumMailigenFreshMailiContactAWeberCampaign MonitorCampaignerStreamSendMailChimpBenchmarkPinpointeVertical ResponseActiveCampaignConstant ContactConvertKitEmmaJangoMail
CompanySendinBlueMad MimiGetResponseFireDrumMailigenFreshMailiContactAWeberCampaign MonitorCampaignerStreamSendMailChimpBenchmarkPinpointeVertical ResponseActiveCampaignConstant ContactConvertKitEmmaJangoMail
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Lowest Price (Monthly)$7.37 (40,000 emails)$10 (500 subscribers)$10.50 (1,000 subscribers)$5 (up to 500 subscribers)$8 (500 contacts)$14 (up to 1,000 subscribers)$11.90 (500 subscribers)$19 (500 subscribers)$9 (500 subscribers)$19.95 (1,000 subscribers)$19.95 (1,000 subscribers)$10 (500 subscribers)$13.95 (600 emails)$32 (5,000 subscribers)$11 (500 subscribers)$9 (500 contacts)$20 (500 subscribers)$29 (1,000 subscribers)$89 (10,000 contacts)$90 (18,000 emails)
Up to 2,500 Subscribers$7.37 (up to 40,000 emails, unlimited subscribers)$16$17.50$20$20$23$27.20$29$29$29.95 (up to 3,500 subscribers)$29.95 (3,500 subscribers)$30$31.99$32 (5,000 subscribers)$33$39$45$49 (up to 3,000 subscribers)$89 (10,000 contacts)$90 (18,000 emails)
Up to 5,000 Subscribers$7.37 (up to 40,000 emails, unlimited subscribers)$27$31.50$35$32$41$44.20$49$49$49.95$49.95$50$51.99$32$55$69$65$79$89 (10,000 contacts)$90 (18,000 emails)
Up to 25,000 Subscribers$7.37 (up to 40,000 emails, unlimited subscribers)$89$101.50$125$96$131$126.65$149$199$149.95$149.95$150$164.99$89$160$179$225$199$369$144 (for 100,000 emails)

Keep in mind that just because a company is the cheapest does not mean it is the best. You’ll want to consider features as well as pros and cons. View a comparison table with popular features comparing these email marketing companies and be sure to read our large comparison article.

Leave a comment to let us help you choose an email marketing plan. How many subscribers and email sends will it take to hit your goals?

Kimberly has always enjoyed testing out the latest tech gadgets and loves seeing how things evolve. She’s a fast learner when it comes to the latest fads and likes sharing her findings with others. Although she loves technology, she also enjoys escaping the online world and likes to spend time outside away from the gadgets.

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3 Comments on "What Are the Best Free Email Marketing Tools?"

newest oldest most voted
Annomias
I need free smtp servers
raghav
Digital marketing, one of the best platforms for any business, I am also a digital marketer. I had also completed digital marketing course and currently running my own DM agency and I want to say that email marketing is the best way to reach your customer and the above information will help the marketer to increase his efficiency and I also suggest some tricks which will help the reader- 1. Include one, clear call-to-action button per email. 2. In general, it’s a good idea to link to your featured offer in multiple places in addition to the clear and focused call-to-action button. 3. Place at least one of these clickable elements above the fold. Hope the above information will help you to boost your efficiency.
Anonymous
I’ve been using Mailchimp for as long as I can remember, decent for starters but limiting in terms of features, plus can get pricey after the free period. Also once you upgrade to a paid account you can’t switch back down to free.