Marketing

Learn about the various ways to promote, brand and sell your product or service. Includes email marketing, social media, online advertising, affiliate marketing, branding, graphic design and more.

Interview With Simon Grabowski, CEO/Founder Of GetResponse

Simon Grabowski

GetResponse is one of our go-to email marketing platforms. In fact, it’s our number one pick! CEO Simon Grabowski founded the business in 1999 with only $200 while he was still in college. Flash forward 16 years and his company is now one of the largest email marketing services in the world. We’re so impressed with his entrepreneurial spirit and were thrilled when we got the opportunity to interview him for our “People Who Rock the Web” series. We ask Simon about how he get got his start in email marketing, what he’s learned over the years and how GetResopnse continues to strive to improve and focus on its customers. Read on to learn more about Mr. Grabowski and GetResponse…

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Email Marketing Tips: A Definitive Guide to An Email Marketing Campaign

Email marketing sticky note

The first thing to consider in any email marketing campaign is knowing exactly what your product is and figuring out exactly how to reach out to find your audience. Before you go any further, you need to understand what you have and what you want to accomplish. The following guide will help you grow your business through producing valuable marketing content and getting your message out to as many people as possible…

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3 Things Brands Should Avoid To Be More Likeable than Lance Armstrong

Lance Armstrong on a bike

Was Lance Armstrong being completely honest during his “no holds barred” interview with Oprah last night? This uncertain feeling is familiar to many who visit a brand’s website and read the blogs only to feel a slight hesitation about whether the content offered is truly honest or weighted in favor of the brand being represented. If brands beat their chests and say they are the best, claim to never screw up (or won the Tour de France a record 7 times without doping!) and consistently deny customer complaints, consumers will grow to distrust your brand. It is inevitable. Don’t let your brand fall pray to the pitfalls of victory and success. Here are three things your brand should avoid if you wish to be more likeable than Lance Armstrong..

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