Marketing

Learn about the various ways to promote, brand and sell your product or service. Includes email marketing, social media, online advertising, affiliate marketing, branding, graphic design and more.

How To Merge Facebook Pages

Facebook login screen

Let’s say you create a Fan Page and your business merges with another one. Or let’s say one of your business locations closes and you want to transfer those fans over to your primary business page. You’ve spent years building up your fan base and the last thing you want to do is alienate the people who you worked so hard to earn the trust and loyalty of. A great tip that Facebook doesn’t really publicize that much is how to merge 2 or more Facebook pages with one another. Here you will find written step-by-step instructions and a video tutorial on how to merge Facebook Pages. Since Facebook is constantly changing their policies and procedures we don’t know how long this feature will last but let’s use it while we’ve got it…

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9 Social Media Best Practices Tips

Social Media Best Practices

Social media got your head spinning? Tweets and likes and pins – what does it all mean?!? Likely, you have already jumped in and are doing a great job of creating followers and fans for your pages, but now what? We have put together nine steps that we think are crucial in creating a successful, strategic social media marketing plan…

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Affiliate Marketing for Advertisers: Affiliate Networks vs Tracking Software

Are traditional advertising approaches too expensive or not driving consumers to your online business? Looking for a way to spread the virtual “word of mouth” on the web to market your products or services? Affiliate marketing could be your solution. It’s a relatively easy and often less expensive way to drive your business, without you having to pound the virtual pavement yourself. All you really need is to find a good affiliate network (or several networks) and/or affiliate management software. Here we’ll give you an in-depth look into how you, the merchant, can use affiliate marketing to boost your sales. And we review some of the top affiliate networks and software to help get you started…

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Social Media Timeline Cover Size List

Facebook cover photo size

Branding your offline experience is important, so why not make branding your online experience a priority too? It is important that you take advantage of the updating your social media pages with the right timeline cover sizes to capitalize on your already captive audience of fans and the new universe of potential customers who might find you via search.

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10 Tips to Writing Catchy Headlines

Man writing

Now more than ever it’s important to have strong, attention grabbing headlines. However, that’s easier said than done! Don’t worry, we’re here to help! At WeRockYourWeb.com we’ve been doing a lot of reading and researching lately on the topic of headline writing. We thought it would be worthwhile to share our brainstorms with our readers as well to help when you are in a creative rut. Like any skill, writing headlines gets better over time and comes with experience. There is no magic formula or golden rule when it comes to writing good headlines…

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Fonts 101: How to Install Fonts On Mac

Changing fonts screenshot

Have you ever wanted to take your graphics and design up a notch but not sure where to begin? Fonts and Dingbats (or character fonts) are a simple way to be creative without spending a lot of money. There are hundreds of free fonts on the internet and installing custom fonts on your Mac operating system is quite simple – once you know how to do it! We here at We Rock Your Web like to have a cohesive brand look and feel on everything we do and our brand guidelines and fonts help us accomplish this. In the name of good branding, it would be a good idea to consider doing this yourself for your brand as well. Here are some easy steps on how to download, use and make the most of fonts on your Mac operating system…

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3 Things Brands Should Avoid To Be More Likeable than Lance Armstrong

Lance Armstrong on a bike

Was Lance Armstrong being completely honest during his “no holds barred” interview with Oprah last night? This uncertain feeling is familiar to many who visit a brand’s website and read the blogs only to feel a slight hesitation about whether the content offered is truly honest or weighted in favor of the brand being represented. If brands beat their chests and say they are the best, claim to never screw up (or won the Tour de France a record 7 times without doping!) and consistently deny customer complaints, consumers will grow to distrust your brand. It is inevitable. Don’t let your brand fall pray to the pitfalls of victory and success. Here are three things your brand should avoid if you wish to be more likeable than Lance Armstrong..

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