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Marketing

Learn about the various ways to promote, brand and sell your product or service. Includes email marketing, social media, online advertising, affiliate marketing, branding, graphic design and more.

Using MarketingProfs to Improve Your Business

MarketingProfs review

Maybe you haven’t heard of MarketingProfs before? Neither had I until a friend told me about it a few weeks ago. But now I cannot believe I went this long without it. And why had so many of my marketing friends kept this great resource a secret? No matter what, glad I’m now on board seeking (and finding) the answers to my marketing questions and jumping right in to use their how-to tips to get started with any marketing activity I am working on. I have found that even after 15 years as a marketing professional, I still find new information to enhance what I already know. Whether you are a CMO (Chief Marketing Officer) of a Fortune 500 company, a small business owner looking for marketing tips, or someone who is just learning about marketing in college, this website has something for everyone and speaks to you on the right level for your expertise…

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3 Things Brands Should Avoid To Be More Likeable than Lance Armstrong

Lance Armstrong on a bike

Was Lance Armstrong being completely honest during his “no holds barred” interview with Oprah last night? This uncertain feeling is familiar to many who visit a brand’s website and read the blogs only to feel a slight hesitation about whether the content offered is truly honest or weighted in favor of the brand being represented. If brands beat their chests and say they are the best, claim to never screw up (or won the Tour de France a record 7 times without doping!) and consistently deny customer complaints, consumers will grow to distrust your brand. It is inevitable. Don’t let your brand fall pray to the pitfalls of victory and success. Here are three things your brand should avoid if you wish to be more likeable than Lance Armstrong..

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