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Marketing

Learn about the various ways to promote, brand and sell your product or service. Includes email marketing, social media, online advertising, affiliate marketing, branding, graphic design and more.

How Design Can Help You Grow Sales With Customer Driven Marketing

Where the magic happens

In today’s super-competitive business world, you have to work harder than ever to stand out. There are tons of other companies who provide the same services you do. So to get more customers, you have to find a way to shine brighter than the competition. The less you look and sound like everyone else, the more you’ll be seen and heard. You have to stand out to be outstanding. (Note: our NEW logo was designed by Stephen Lockwood – easy to work with and super talented and strategic) The right graphic designer can help. But how?…

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10 Tips to Writing Catchy Headlines

Man writing

Now more than ever it’s important to have strong, attention grabbing headlines. However, that’s easier said than done! Don’t worry, we’re here to help! At WeRockYourWeb.com we’ve been doing a lot of reading and researching lately on the topic of headline writing. We thought it would be worthwhile to share our brainstorms with our readers as well to help when you are in a creative rut. Like any skill, writing headlines gets better over time and comes with experience. There is no magic formula or golden rule when it comes to writing good headlines…

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Freedom on the Tweet: Can Twitter Censor By Country?

Man with mouth censored

As Twitter expands globally, it recently made the news with its announcement that it can now censor tweets by country. Twitter may have fallen in to the shadows, particularly with Facebook announcing its recent floatation in to the stock market, but Twitter has its own upward movement on its mind. As Twitter faces worldwide growth it must now begin to take a few more things in to consideration. While the social network has the ability to reach out to individuals worldwide and allow for the freedom of uncensored speech and expression, these freedoms are coming under fire as Twitter reaches in to less liberal countries. As Twitter begins to grow its presence in a number of countries, it must begin to look at how this growing presence affects its mode of business…

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Fonts 101: How to Install Fonts On Mac

Changing fonts screenshot

Have you ever wanted to take your graphics and design up a notch but not sure where to begin? Fonts and Dingbats (or character fonts) are a simple way to be creative without spending a lot of money. There are hundreds of free fonts on the internet and installing custom fonts on your Mac operating system is quite simple – once you know how to do it! We here at We Rock Your Web like to have a cohesive brand look and feel on everything we do and our brand guidelines and fonts help us accomplish this. In the name of good branding, it would be a good idea to consider doing this yourself for your brand as well. Here are some easy steps on how to download, use and make the most of fonts on your Mac operating system…

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Using MarketingProfs to Improve Your Business

MarketingProfs review

Maybe you haven’t heard of MarketingProfs before? Neither had I until a friend told me about it a few weeks ago. But now I cannot believe I went this long without it. And why had so many of my marketing friends kept this great resource a secret? No matter what, glad I’m now on board seeking (and finding) the answers to my marketing questions and jumping right in to use their how-to tips to get started with any marketing activity I am working on. I have found that even after 15 years as a marketing professional, I still find new information to enhance what I already know. Whether you are a CMO (Chief Marketing Officer) of a Fortune 500 company, a small business owner looking for marketing tips, or someone who is just learning about marketing in college, this website has something for everyone and speaks to you on the right level for your expertise…

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3 Things Brands Should Avoid To Be More Likeable than Lance Armstrong

Lance Armstrong on a bike

Was Lance Armstrong being completely honest during his “no holds barred” interview with Oprah last night? This uncertain feeling is familiar to many who visit a brand’s website and read the blogs only to feel a slight hesitation about whether the content offered is truly honest or weighted in favor of the brand being represented. If brands beat their chests and say they are the best, claim to never screw up (or won the Tour de France a record 7 times without doping!) and consistently deny customer complaints, consumers will grow to distrust your brand. It is inevitable. Don’t let your brand fall pray to the pitfalls of victory and success. Here are three things your brand should avoid if you wish to be more likeable than Lance Armstrong..

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