Business

Over the years we’ve learned a thing or two about running a small business. From managing our team from around the globe (via a slick virtual office), to content marketing and finance, we can show you the tools you need to get up and running, or to extend your already successful business by transitioning smoothly into the digital landscape. Looking for the best email marketing service? Our email marketing reviews compare the best players so you can match up their services side-by-side. Wondering which virtual meeting software to use for your next meeting? Our best online meeting software review will help you determine which service meets your needs. You’ll find a review on just about anything. Enjoy, and if something’s missing, let us know.

3 Things Brands Should Avoid To Be More Likeable than Lance Armstrong

Lance Armstrong on a bike

Was Lance Armstrong being completely honest during his “no holds barred” interview with Oprah last night? This uncertain feeling is familiar to many who visit a brand’s website and read the blogs only to feel a slight hesitation about whether the content offered is truly honest or weighted in favor of the brand being represented. If brands beat their chests and say they are the best, claim to never screw up (or won the Tour de France a record 7 times without doping!) and consistently deny customer complaints, consumers will grow to distrust your brand. It is inevitable. Don’t let your brand fall pray to the pitfalls of victory and success. Here are three things your brand should avoid if you wish to be more likeable than Lance Armstrong..

Read More »