Business

Maybe you haven’t heard of MarketingProfs before? Neither had I until a friend told me about it a few weeks ago. But now I cannot believe I went this long without it. And why had so many of my marketing friends kept this great resource a secret? No matter what, glad I’m now on board seeking (and finding) the answers to my marketing questions and jumping right in to use their how-to tips to get started with any marketing activity I am working on. I have found that even after 15 years as a marketing professional, I still find new information to enhance what I already know. Whether you are a CMO (Chief Marketing Officer) of a Fortune 500 company, a small business owner looking for marketing tips, or someone who is just learning about marketing in college, this website has something for everyone and speaks to you on the right level for your expertise…

As modern electronics have taken us into an age of technology, many of the everyday aspects of communication have changed. Rather than depending upon pen and paper or even telephone as a means of communication, most people now depend upon e-mail. It is crucial to know how to compose an e-mail while maintaining the appropriate rules of etiquette in a variety of situations…

The Midwest’s Premier Digital Marketing Event will take place October 24-25 in Coralville, Iowa. The Social Brand Forum is a top 10 social media conference, according to Jason Keath at SocialFresh. The event will include national social media leaders as well as digital marketing thought leaders for two days of interactive discussions and impressive keynotes. Small and large organizations will benefit from Social Brand 2013. Marketers will learn how to build better brands through social media, content, conversations, and community. Networking will abound as well, especially given this event’s single track orientation which keeps everyone in the same room together throughout the conference…

The 2013 Social Brand Forum was a huge learning experience for me. This was my first conference and I can say it was a success! I learned a great deal of valuable information and I’d like to share the top three things I took away from this conference. My goal is to teach you something new in this Social Brand Forum 2013 recap that you can implement into your business and make it even better…

The selection of merchant account providers available to merchants these days is mind boggling. To help you sort through the pile, I’m going to list some examples of merchant banks as well as discuss the process of choosing a merchant account provider, including questions you should ask prior to selecting your merchant processor.

What is digital marketing? Find out as industry leaders from Wildfire give an in-depth crash course on marketing across the digital landscape. The boot camp takes place on the campus of North Carolina A&T State University in Greensboro, NC. It covers basic digital marketing terminology to more comprehensive applications in the digital marketing space…

Was Lance Armstrong being completely honest during his “no holds barred” interview with Oprah last night? This uncertain feeling is familiar to many who visit a brand’s website and read the blogs only to feel a slight hesitation about whether the content offered is truly honest or weighted in favor of the brand being represented. If brands beat their chests and say they are the best, claim to never screw up (or won the Tour de France a record 7 times without doping!) and consistently deny customer complaints, consumers will grow to distrust your brand. It is inevitable. Don’t let your brand fall pray to the pitfalls of victory and success. Here are three things your brand should avoid if you wish to be more likeable than Lance Armstrong..

Looking to cut down and streamline your team meetings? Download our FREE editable meeting agenda template to help you make the most of your next meetings. It will help you have a concrete plan of attack when you and your team walk away…