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Email these day is one of the more impersonal/mass forms of communications despite it being one of the first one-on-one ways to communicate electronically. Your inbox has become more of a mailbox full of junk so it’s hard to sift through the pile to rise to the top. Think of your inbox in a more traditional way – what do you look for first when you get the mail? The baby shower announcements, the wedding invites, the birthday cards. People like individualized and personal human connections. As an email marketer it’s time consuming and tedious to keep up with all the various CRM efforts – birthday emails, thank you emails etc but an easy to implement tip is to include something personal in your mass communications. Just the way Facebook has succeeded at sharing personal aspects of our lives, don’t be afraid to show a little personality in email marketing versus just another credit card application
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