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I’m having a hard time right now. I’ve spent roughly $1500 on a PPC campaign that’s been running for about a month or two now. My products are small kitchen appliances. I only offer 25 products that I’ve specifically chosen because they’re modern, sleek looking and they offer multiple functions, like a blender that also grinds coffee and juices, or an oven that microwaves and air fries, you get the idea. I’ve enjoyed less than a .3% conversion rate per visitor and I’m more than a little disappointed with this.
I’m not trying to boast here, but I think I’ve got some great products. I don’t think that everyone can afford what I offer, but I do think that upper middle class and upper class folks will eat this stuff up. It’s novel, useful, high end and modern. What am I doing wrong here?
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