How can I optimize and personalize my Pinterest profile?

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I have been wondering a lot about Pinterest recently. As one of the newest social networks online I think this site has huge potential, although it does still seem to be in its early growth stages. I think that is one of the reasons why it can be very valuable, since ordinarily the early adopters of new online technologies tend to reap the most benefits. I must admit, though, that the whole idea of using pin boards and pinning things and all that does seem a bit foreign to me. I am really wondering about specific ways and ideas that can be employed to optimize and personalize my Pinterest profile.

Do any of you out there know what the demographics are of the site at this point? I mean this would certainly go a long way towards indicating what type of things could be effectively marketed or promoted on the site right now.

I also would maybe like to hear from some people who feel that their marketing on Pinterest right now is successful. Do your posts or profiles show up in any of the search engines as well? If so, what steps did you take for optimization?

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