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As a marketer, I am always looking for new ideas and techniques which can help me improve my business or gain more exposure. Let me back up and start by saying that I originally started out in the off line marketing world. I worked for some of the big ad agencies, but soon became disillusioned and left since they really did not seem too concerned about how their marketing campaigns actually performed.
In fact, they did not have anything in the way of tracking the ads, so there really was no way to know how anything performed. Looking back on it all now, maybe that was the point…so that clients would keep coming back to us even if the marketing was not working!
Anyway, I then got into direct mail and have had a long and successful career. The thing I like most is the fact that everything can be tracked and calculated right down to the penny. Recently, I have started some websites for myself and a few clients. Things are going all right, but I would really like to learn some new online marketing tricks. For example Facebook.
I know this is a huge opportunity, but I really do not yet know how exploit it. So, I wonder if anyone out there could give me some good pointers, tips or help on how to set up, use and run my own marketing campaigns of Facebook?
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