To sustain this free service, we receive affiliate commissions via some of our links. This doesn’t affect rankings. Our review process.
Tired of fishing for potential customers to sign up on your site without the ideal hooks? If you’re struggling with how to capture email addresses from website visitors, you’re in the right place.
The email capture tools we review here give you the amazing ability to grow your email list, drive leads and boost your sales conversions.
- Best Email Capture Software
- Unranked Software Reviews
- Why Do A/B Testing? (Video)
- Need Other Marketing Tools?
In this article, we review products designed to capture emails, a crucial element in lead generation. We haven’t included major lead generation software here, because we wanted to narrow down our focus.
OptinMonster takes our top spot for its powerful conversion rate optimization tools that are incredibly easy to use — and extremely competitive pricing. Another huge plus? This software integrates easily with all the major email marketing service providers (EMSPs), content management systems (CMS), and ecommerce platforms.
OptinMonster gives you a variety of opt-in form types, smart triggers and advanced targeting by geo-location, on-site drip campaigns triggered by visitor interactions, adblock detection and much more. You also get an exit intent trigger to catch your visitors before they leave your site.
OptinMonster provides a 14-day money back guarantee.
|Price Per Month (Month-to-Month)||Forever Free||$39||$99||$249|
|Price Per Month (Annual)||Forever Free||$29||$79||$199|
|Number of Pageviews Per Month||5,000||50,000||500,000||5,000,000|
|Number of Websites||1||3||5||50|
|Number of Sub Accounts||1||2||3||10|
Thrive Leads is a powerful lead capture WordPress (WP) plugin that offers most of the advanced features you’ll need. One of its biggest selling points is that it’s a one-time fee for life. New users may find the editing tools and user interface a bit complicated to navigate, mainly because of the volume of what you can do with Thrive Leads.
Thrive Leads also stands out for its analytics — you can generate 9 different reports analyzing everything from where your leads are coming from to tracking opt-in performance over specific times. Its advanced A/B split testing allows you to test different types of forms against each other.
The following Thrive Leads pricing is for a one-time license fee, which gives you unlimited lifetime updates. Support is included for one year, and you can renew support for “a small fee,” according to their website.
- 1 site: $67
- 5 sites: $97
- 15 sites: $147
- View all options
WordPress plugin Bloom by Elegant Themes stands out for its endless built-in customization capabilities. You get more than 100 beautifully-design templates that will give your opt-in forms an engaging presence on your site.
If you already own a developer license for Elegant Themes (a top provider of WP themes), you can access this plugin for free. Otherwise, the cost is $89 per year. This gives you access to all 87 of their WP themes and 2 other plugins. If you’re managing multiple websites, this price is hard to beat.
Bloom by Elegant Themes offers a 30-day money back guarantee. You must renew the license annually to continue receiving updates and tech support.
- $89 per year for Developer plan (includes complete access to all 87 WP themes, plugins & layered Photoshop files and updates) or a One-Time Fee of $249.
Sumo (formerly SumoMe) is ideal for startups, small businesses and blogs with a limited budget. In fact, Sumo provides a suite of 15+ high-quality apps that are entirely free — and that you can use on any CMS platform. They also offer a premium version if you want more functionality, VIP support and integrations (and to get rid of the Sumo branding).
The higher up you get with their paid plans, you’re probably better going with a different company. The cost doesn’t justify getting fewer features than you would get from our top 3 picks (especially compared to OptinMonster if you’re looking for non-WordPress software).
Sumo provides a free forever plan and a 30-day money back guarantee.
|Just Starting||Professional||Small Business||Ecommerce||Team|
|Price Per Month (Monthly)||Free||$30||$73||$99||Must Contact Sumo|
|Price Per Month (Annually)||Free||$24||$59||$79||Must Contact Sumo|
|Number of Subscribers||200||750||Unlimited||Unlimited||Unlimited|
|Number of Websites||1||1||2||3||Unlimited|
|Number of Admin Users||1||2||5||10||Unlimited|
LeadPages differs from other software we’ve reviewed here. Technically it’s a landing page creator, but LeadPages also allows you to create opt-in and other types of popups to sign on new subscribers and drive conversions. LeadPages is a top-rated, industry-leading software.
The Standard plan, however, lacks features and functionality, so you’ll need to upgrade to get A/B testing, popup forms, advanced integrations, live chat support and more. At $48 per month (annual price), the Pro plan is a competitive price, especially for getting unlimited websites and traffic. LeadPages offers a 14-day free trial, so give them a try.
LeadPages offers a 14-day free trial. All plans come with unlimited websites and traffic/subscribers.
|Price Per Month (Month-to-Month)||$37||$79||N/A|
|Price Per Month (Annually)||$25||$48||$199|
|Price Per Month (Every 2 Years)||$17||$42||$159|
|Unlimited Popup Forms|
|5 Free Sub-Accounts|
|Customer Support||Live Chat, Email||Phone, Live Chat, Email|
OptiMonk’s standout features are its excellent tech support and integrations. Other than that, OptiMonk falls short compared to our top picks. Although it has a good variety of pop-ups and opt-in form types, customization is limited (unless you use custom CSS).
This software also doesn’t provide as many triggers as other software (but it does have exit intent technology). On top of these limitations, OptiMonk is way too expensive for what you get. However, they do offer some great tools for ecommerce and integrate with Shopify, BigCommerce, Magento and PrestaShop. You can try out OptiMonk with their 14-day free trial.
OptiMonk offers a 14-day free trial. You also get 20% off the following prices if you pay annually.
|Price Per Month (Monthly)||$29||$59||$99||$199||$399|
|Price Per Month (Annually)||$24.16||$49.16||$82.50||$165.83||$332.50|
|Max Visitors Per Month||5,000||15,000||50,000||250,000||1 million|
|Number of Domains||1||2||4||10||Unlimited|
A/B testing is one of the best practices to capture emails successfully. Check out this video by Google Analytics to learn more about how A/B testing can help boost your conversions.
If you’re not sold on your current email marketing service provider, or you’re looking for a powerful yet affordable solution, be sure to read our email marketing comparison reviews to see which services we recommend.
Are you a WordPress user always on the lookout for the best plugins to improve your site? If so, take a look at our reviews of the best WordPress form plugins. We’ve also compiled a guide to what we consider essential WordPress plugins. Check it out; you might find a perfect plugin for your site.
What tips do you have to grow your email list?