Shopify Review: Seamless Online Sales & POS To Boot?

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Shopify logoShopping around for the best e-commerce platform to make your online sales spectacular? You’ve probably heard of Shopify. But does their service backup what they’re hyping in their marketing campaigns? We open the hood on Shopify and uncover the facts behind this popular e-commerce option that touts an easy-to-use yet sophisticated approach to online sales.

You’ve likely heard of Shopify for its name alone, but they have the good reputation to back up their brand. With more than a decade of experience (a long history for anything online!), Shopify now operates in more than 150 countries and boasts $72 billion in sales. Keep reading our review to see how they stack up against the competition.

Visit Shopify’s Website


4.5 / 5
Intuitive Interface 5.0
Site Reliability/Uptime 4.5
Online Store Features 4.5
Pricing 4.0
Customer Support 4.5


  • Product set-up easier than most platforms
  • Unlimited bandwidth with every plan
  • Best online store templates/themes that we’ve reviewed
  • Shared SSL certificate free with all plans (for securing your customer’s data)
  • Access to more than 900 Shopify apps, including Google Analytics and Quickbooks
  • Excellent 24/7 customer service and reputation (phone, email and live chat)
  • 256-bit encryption for security


  • Transaction fees apply if you don’t use Shopify Payments (except with Shopify Plus plan (0%))
  • Discount code feature not available with Lite and Basic plans
  • Many ecommerce features only available through Shopify plug-ins (some free, some not)

Key Features Of Shopify

  • 100+ Shopify templates/themes that are easily customizable
  • Use your existing domain name or purchase a new one for $11 (cheaper than most other services)
  • Extensive content management system
  • Built-in blog and article section
  • Ability to integrate with all major American shipping carriers, including FedEx, UPS, USPS
  • Excellent online security for your customers at 256-bit encryption level
  • Improved return policy with partial returns
  • Automatic inventory updates
  • Built-in reporting and analytics, including Google Analytics
  • Manage your store on the go with mobile apps for Android and iPhone
  • Excellent point of sale system (POS) available now as part of the basic Shopify and Advanced plans

Key Features Of Shopify Plus

Shopify Plus is an enterprise grade e-commerce platform that takes online selling to a much higher level for larger retail companies.

  • Unlimited sales, bandwidth and products
  • Fully hosted SaaS e-commerce platform
  • 0% transaction fees
  • Unlimited online storage
  • 100+ Shopify payment gateways

Read our in-depth Shopify Plus Review


All Shopify plans include 24/7 customer support (with live chat), unlimited online storage and bandwidth, and no transaction fees if you use Shopify Payments. They also offer a fully functional 14-day free trial, with no credit card required.

 Lite Basic Shopify Advanced Plus
Price Per Month$9$29$79$299Contact Customer Service for a Quote
Number of Productsn/aUnlimitedUnlimitedUnlimitedUnlimited
Amount of Storagen/aUnlimitedUnlimitedUnlimitedUnlimited
Staff Accounts2515

Shopify Discount Code

Use this link to get the best deal we can offer on Shopify.

What Do Shopify Users Have To Say?

Learn more about Shopify and Shopify Plus from a selection of consumer reviews we’ve compiled from the web. We like to give you both positive and negative reviews, but a large majority of reviews we found were positive about Shopify’s features, functionality and customer service.

Positive Shopify Reviews

The great thing about Shopify Plus is the fact we fundamentally trust the platform and can do what we want almost immediately and be confident it’s going to work. – Ben Francis, Founder of Gymshark, 8/29/18

It’s very user-friendly, has API to integrate easily across many platforms and has a gorgeous default store design and backend… Definitely try it out! If you’ll be using it for 10 or more products, it’s one of the best options out there. – Jared D., G2Crowd 2/7/2016

Negative Shopify Reviews

Shopify… has a tendency to crash unexpectedly and sometimes the entire Shopify system will go down mid-day. If you are a large scale business there are better POS options. – Sarah A., G2Crowd 1/1/2016

I’ve used Shopify for about three months. I would be wary to recommend it to anyone… There is about a less than 50% chance you will be able to reach someone when you call their hotline. I’ve left my phone number several times through that as well, and I’ve come to now expect about a 1/4 chance of a callback…If you already know how to use Shopify and don’t need to call them so much, you might be fine. – Sarah M., BBB, 6/28/2015

What’s The History Behind E-Commerce?

Ever wondered about the inception of online sales? Check out this video by Shopify for a brief but fascinating history of e-commerce.

How Does Shopify Stack Up Against Competitors?

Visit Shopify’s Website

Find out how Shopify fared vs the competition in our best e-commerce platform comparison. Are Shopify’s easy set-up, customization capabilities, and sophisticated templates enough to put it ahead, or are there more affordable options? Our POS system review does an additional comparison of their POS system add-on, for which they are known for their unlimited bandwidth, tech support, and more.

Are you considering Shopify for your sales needs?

About The Author:

While attending the University of North Carolina at Chapel Hill’s graduate school for journalism and public relations in the late 1990s, Sally began a long career researching and writing about business, technical and scientific topics.

Her decades of experience as well as a passion to stay on top of the latest online tools and resources combine to help small businesses (and freelancers like herself) flourish. Her work has appeared in many notable media outlets, including The Washington Post, Entrepreneur, People, Forbes, Huffington Post, and more.

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