Shopify Plus Review: Taking E-Commerce To New Heights?

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Credit card on laptop: Shopify Plus ReviewHas your online store outgrown the e-commerce software you’ve been using? Or are you unhappy with your current enterprise e-commerce platform? If so, you may want to consider migrating your store to Shopify Plus.

What is Shopify Plus? You’ve likely heard of Shopify, the hugely popular e-commerce software. Shopify Plus is the company’s enterprise level e-commerce platform that’s taking many high-volume and fast-growing merchants to new levels. Read our review to see if this powerhouse software is worth the additional investment.

Shopify Plus logoVisit Shopify Plus Website

Shopify Plus

4.55 / 5
Shopify Plus
Intuitive Interface 5.0
Site Reliability/Uptime 4.5
Online Store Features 4.3
Pricing 4.0
Customer Support 5.0


  • Free dedicated launch specialists
  • Unlimited online storage and bandwidth (sales, visitors & products)
  • 99.99% site uptime
  • 1,000+ apps/integrations including Google Analytics and Quickbooks
  • Sell via social channels and marketplaces like Facebook and Amazon
  • Excellent 24/7 customer service and reputation (phone, email and live chat)
  • Full customization with customer checkout, reporting and many other features
  • Free SSL certificate and 256-bit encryption level


  • On the pricey side
  • Many ecommerce features only available through Shopify plug-ins (some free, some not)

Key Features

  • Fully hosted SaaS e-commerce platform
  • 0% transaction fees
  • Unlimited bandwidth and online storage
  • Ability to handle 10,000 checkouts per minute
  • 100+ payment gateways
  • Migration from 40+ platforms with dedicated assistance
  • Integration with FedEx, UPS, USPS
  • Built-in analytics and reporting, including Google Analytics
  • Solid point of sale system (POS) available (additional fees apply)
  • Get paired with one of their Shopify Plus Partners to enhance your online store’s marketing and sales goals (thousands of customers, including Nestle, Leesa, Barrel, Rocket Code, LeSportsac and more)


Shopify Plus includes 24/7 customer support, unlimited bandwidth and online storage, and no transaction fees. They also offer a free 14-day trial, with no credit card required.

You must contact Shopify for their Plus Plan pricing. Advanced Shopify, the highest tier of Spotify’s standard edition, costs $299 per month (just to give you a reference point), so you can expect to pay more for Shopify Plus. Shopify Plus will negotiate with you based on your sales volumes, the level of support needed and other factors to determine a flat fee per month. This is typical of “enterprise” level solutions, they are customized on a user-by-user basis.

How Does Shopify Plus Check Out With Users?

Read the positive and negative consumer reviews we’ve found around the web for Shopify Plus. With most products and services we cover, we find a balance of positive and negative reviews, but with Shopify and Shopify Plus, the large majority of reviews are very positive.

Positive Reviews

It’s fast and it’s flexible. Shopify is on the cutting edge of e-commerce technology and has made it easy for us to explore new selling channels. The platform is constantly improving. It’s intuitive for all of our staff to use. It scales really flexibly with growing businesses. We have always received excellent support. Shopify really cares about your business needs and wants you to succeed. We also have an amazing Shopify dev team (Riessgroup) who has knocked all of our major development and design projects out of the park. It definitely helps to have a good Shopify Expert to work with. – Thomas W., G2Crowd 5/19/2016

The great thing about Shopify Plus is the fact we fundamentally trust the platform and can do what we want almost immediately and be confident it’s going to work. – Ben Francis, Founder of Gymshark, 8/29/18

Negative Reviews

Multi-store and localization are tricky, but like all platforms there are drawbacks that can be overcome with the right engineering and management of a project. The POS integration is decent, but still in it’s infancy…Arguably the content management of Pages and Blogs needs to be reworked. It’s limiting that we have to work within a box when it comes to /pages… I would kill for the freedom I used to have on self-hosted systems, but that trade-off pales when it comes to never dealing with the BS of maintaining the backend systems. – Eric C., G2Crowd 5/12/2016

Shopify has confusing controls and does not render properly. Adding products is a time consuming chore as they won’t show up on your store front. You have to fiddle with multiple radio buttons and switches. The truth is that without advertising you won’t get any traffic. The SEO features are not worth a darn. Unless you are moving tons of product I would not suggest using this webstore product. – Jonathan D., Sitejabber 6/20/2015

See The Power Behind Shopify Plus

Check out the video below to see how Marshawn Lynch, former running back for the Buffalo Bills and Seattle Seahawks and Super Bowl champ, used Shopify Plus to launch his Beast Mode Apparel.

How Does Shopify Plus Compare?

Visit Shopify Plus Website

Shopify Plus is making a name for itself among well-established enterprise e-commerce platforms, such as Magento EE and Demandware. Shopify Plus is a robust platform that is fully customizable and scalable, and the level of customer support you get is hard to beat. But how did Shopify perform in our e-commerce platform comparison?

Also if you’re interested in the Spotify platform but not sure you need all the bells and whistles of the enterprise level Plus edition reviewed here, be sure to check out our Shopify Standard review.

Why are you considering an enterprise level e-commerce platform?

About The Author:

While attending the University of North Carolina at Chapel Hill’s graduate school for journalism and public relations in the late 1990s, Sally began a long career researching and writing about business, technical and scientific topics.

Her decades of experience as well as a passion to stay on top of the latest online tools and resources combine to help small businesses (and freelancers like herself) flourish. Her work has appeared in many notable media outlets, including The Washington Post, Entrepreneur, People, Forbes, Huffington Post, and more.

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