FastLane By FastPay Review: Easy Online Lending for Digital Media Companies?

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FastPay on laptop with cashEditor’s Note: this information was valid as of 2018 but we can’t verify it on their website any longer.

Can’t front financing for your new project until you receive payment for your past digital media work? Not getting paid on time is a widespread problem in the online advertising industry. How can you ever get ahead? Applying for a business loan or raising venture capital aren’t ideal options, especially for small businesses.

This is where FastLane by FastPay says they come in, a niche online lender that offers financing for digital media companies. But is FastPay really a viable alternative? Our review gives you all the information you need to decide if this online lender can help you get your head above water without borrowing against your business.

FastPay logoVisit FastLane by FastPay’s Website

FastLane by FastPay

4.35 / 5
FastLane by FastPay
Speed of Approval & Funding 4.8
Qualifications for Approval 5.0
APR Rate 4.0
Loan Amounts & Payment Terms 3.5
Customer Service 4.5


  • Good for startups and growing businesses
  • Fewer qualifications for financing compared to other lenders
  • No personal guarantee required
  • Receive funds within 2 business days
  • QuickBooks and Sage integrations
  • Good customer support via phone and email


  • Required to repay in full within 120 days
  • High 3% monthly fee (roughly 52% APR if you take 120 days to pay back)
  • Not BBB accredited
  • Financing not offered to sole proprietors

How Does FastLane By FastPay Work?

FastLane by FastPay lends you a line of credit against your company’s account receivables (pending invoices). This unique lending model keeps your personal finances and business capital in place — a good alternative for startups and growing small businesses. Unlike most other online and traditional lenders, FastPay only requires reviewing your pending invoices to qualify for financing (no requirements for annual income or years in business). You can apply easily online and handle most of the process quickly through FastLane, their financial platform, and have funds in hand within two business days. Keep reading for more details and our FastPay reviews.

Key Features

  • In business since 2009
  • More than $1.5 billion loaned to 3,000+ businesses
  • Finance media receivables, including work for digital advertising, apps, websites, games, creative projects or campaigns
  • Line of credit depends on your pending invoices balance, not annual income or credit score
  • Intuitive finance platform
  • First funding minimum request of $5,000; $500 minimum invoice amount after that
  • Receive up to 70% of your invoices balance
  • Integrates with numerous media revenue dashboards, including Google, AOL, Yahoo!, Appnexus, Rubicon, OpenX, Taboola and more
  • Credit line increases available for $100,000+ after 4-6 months with FastPay

Who Borrows From FastLane By FastPay?

Here’s a breakdown of FastPay’s clients by business type to give you an idea of their primary borrowers.

Breakdown chart of FastPay clients

Want To Better Manage Your Startup’s Cash Flow?

The video below gives you some great tips on how to handle your business’ cash flow. If you’re having trouble trying to balance getting paid on time with fronting the financing for new campaigns, you’re not alone. A survey conducted by the Internet Advertising Bureau found that it takes digital advertisers 60 days or more to get paid on 80% of their invoices.

What’s Our Final Verdict?

Is FastPay a real way to ensure that you have digital media financing to start your next project or campaign, without having to borrow against your business or personal holdings? Find out how they stack up to alternative providers in our small business loan provider comparison, where we compare the top online lenders and give you information on what it takes to qualify, loan types, terms and more.

Are you considering getting a small business loan online?

About The Author:

While attending the University of North Carolina at Chapel Hill’s graduate school for journalism and public relations in the late 1990s, Sally began a long career researching and writing about business, technical and scientific topics.

Her decades of experience as well as a passion to stay on top of the latest online tools and resources combine to help small businesses (and freelancers like herself) flourish. Her work has appeared in many notable media outlets, including The Washington Post, Entrepreneur, People, Forbes, Huffington Post, and more.

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