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Know absolutely nothing about websites? Or are you fairly experienced and looking to dive in deeper? Our comprehensive guide has a step-by-step, easy to follow and understand approach for creating a killer website. We don’t skip a single detail, from choosing and registering a domain name, all the way to in-depth SEO tactics, security and e-commerce implementations. And we break it down in layman’s terms so that it is easy for even the not-so-geeky to understand. We’ve collected it all in this handy index, so you can go through from start to finish, or skip sections you’re already familiar with.
Chapter 1: Naming and Branding Your Website
- Business and Domain Name
- Logo and Brand Identity
- Legal and Financial Structure
Before diving into the technical aspects of getting your website launched, it’s a good idea to think about your business name and branding. The name of your business may depend on the availability of a corresponding domain name. We show you the ins and outs of choosing and registering a good domain name to house your online business (ie. WeRockYourWeb.com). Our “getting started” section will help you build your business from the ground up. We also discuss legal aspects such as incorporating, tax and accounting considerations, financial structuring, as well as marketing basics such as logo design, which you are free to skip if you’re already familiar with these. Remember that at any time, if you’ve already completed the chapters or phases being discussed, you can skip that section and jump ahead.Chapter 1: Naming and Branding Your Own Website
Chapter 2: Build Your Website: Hosting, Platform, and Design
- Website Platform
Here we discuss the elements that are crucial to the foundation of your online business. We show you how to select a reliable and affordable hosting provider that keeps your site up and running. We then discuss various options for your website platform (the software that displays your web pages in your visitor’s browser). These range from content management systems such as WordPress and Drupal to forum platforms and complex customized e-commerce setups. We even cover the Squarespace and Weeblys of the world, in case you want to go that route. Lastly, we discuss the design, layout (i.e. look and feel), and structure of your website. This includes menu and navigational elements that will optimize your site structure for your visitors as well as for SEO purposes.Chapter 2: Build Your Website: Hosting, Platform, and Design
Chapter 3: Security, Backup, and Experience
- Speed and Backup
- User Experience
Once you have your website up and running online, one of the most important things you can do is protect and secure your data. We’ll show you how to keep your data backed up so that your site can recover in the event of a hack or server crash. We’ll also show you how to secure your data, which is especially important if you are capturing your visitor’s sensitive information. Next we’ll dive into elements to optimize your visitors’ experiences on your website. We’ll show you how to speed up your website, how to get your content to display as intended on different browsers and devices, and how to save bandwidth to keep your hosting costs down. Last but not least, we’ll show you how to optimize the technical aspects of your website for SEO (Search Engine Optimization) purposes.Chapter 3: Website Optimization: Security, Backup, User Experience and SEO
Chapter 4: Website Marketing: How to Get Traffic to Your Website
- Social Media
- SEO & SEM
Now that your website is online, looks good, loads quickly, is secure, and caters to search engines technical guidelines, it’s time to focus your efforts on getting it out there and noticed by the masses. The more targeted traffic you can attract, the more products and services you will sell. We’ll discuss adding social elements to your website, including forums and comment sections. We’ll help you get up and running on the popular social networks such as Facebook and Twitter, and integrate them with your web experience. Lastly, and potentially most importantly, we’ll show you how to analyze your traffic and improve conversions. Our in-depth SEM (Search Engine Marketing) strategies will help you discover what your customers are actually typing into the search engines. In turn, this will help you gain more targeted traffic which translates to a more efficient sales process. If any of this sounds Greek, don’t be concerned. You will learn all of the terminologies and definitions as you read our step-by-step guides. Lastly, we’ll show you marketing strategies that will help convert your existing traffic base in order to maximize your sales.Chapter 4: Website Marketing: How to Get Traffic to Your Website
Chapter 5: How to Monetize Your Website
- Sell Products & Services
- Affiliate Marketing
- Exit Strategy
The last and final section of our website series shows you how to make money from all of that website traffic that’s coming your way. Depending on the nature of your business, you will learn about optimal ad placement, e-commerce solutions such as drop shipping, affiliate marketing, paid advertising and more. Our extensive selection of step-by-step monetization how-to resources will surely move the needle for your unique business needs and niche.Chapter 5: Monetize Your Site! Convert and Sell
Questions regarding any particular step in our web series? Please drill down and ask on the corresponding page. If you have a question or feedback about the entire series in general, please ask it below.