Branding Your Business For Success

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Starbucks cup with logo (caption: Guide to Branding)Our branding section has our business experts showing you how to create a brand that is memorable, attention-grabbing and targeted to your customer base.

With guides on everything from naming your business and designing your logo, to business cards and font creation, we strive to help you maintain your brand message within your organization.

Article Overview

What’s In A Name?

Name tagA lot when it comes to your business. Your company’s name is one of the most important branding decisions you’ll make — and it takes a great deal of forethought and research to get it right out of the starting gate.

How do you choose a name? Should you get super creative or play it safe? And how do you secure your domain name? We answer these questions and more in our article on how to name your startup.

Creating A Captivating Logo

Best Online Logo MakersA catchy, polished logo gives customers an easy way to connect with and remember your business. But if you don’t have a ton of money to spend on a talented graphic designer, what are your options?

With an online logo maker you can create the perfect logo for your brand at a fraction of the cost of hiring a design firm. See which ones we recommend in our reviews of the best online logo services. Our reviews include pros and cons, pricing and more.

Are Business Cards Still A Must-Have?

Best Business Cards OnlineIn our digital age, you might think that business cards are no longer necessary. Not so. Business cards are still an excellent way to boost your brand recognition, often giving potential customers a visual introduction to your company’s name and logo (and, of course, all of your contact information).

See the best places to order business cards online — these sites have tons of customizable designs and can save you a lot of time and money over visiting your local office supply store.

Do you have any tips on how to develop a cohesive business brand?

About The Author:

While attending the University of North Carolina at Chapel Hill’s graduate school for journalism and public relations in the late 1990s, Sally began a long career researching and writing about business, technical and scientific topics.

Her decades of experience as well as a passion to stay on top of the latest online tools and resources combine to help small businesses (and freelancers like herself) flourish. Her work has appeared in many notable media outlets, including The Washington Post, Entrepreneur, People, Forbes, Huffington Post, and more.

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