Best Online Logo Maker: Designhill vs DesignCrowd vs 99Designs vs 48HoursLogo & More

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The Logo Company logo
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Logo Inn logo
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Just think of how effective Target’s logo is – simple, yet easily recognizable, even without the company’s name. You don’t have to be a multi-billion dollar company (or have thousands of dollars) to create your own logo thanks to online logo makers.

Article Overview

Why Use An Online Logo Maker?

Some of the best online logo creators do exceptional work, often for a fraction of what you’d pay a local design firm.

Many have in-house professional graphic designers and project managers to focus on your business’ branding. Read on to learn more about the best logo maker online, pricing for each and more.

Developing a great logo – one of the critical elements of your business identity – doesn’t have to cost a fortune. A simple, polished logo can do wonders for your business.

Types Of Online Logo Makers

  1. Professional in-house designers (note: this allows a quicker turnaround time than the alternative)
  2. Crowdsourced design services that run contests using a vast host of designers. These artists enter into your contest, create a logo based on your creative brief, and you choose the winning design.

Best Online Logo Makers

Here’s our top picks with pros, cons, and more.

The Logo Company Review

#1

Visit Website

The Logo Company is our top pick for best logo design online. They have been designing logos since 2000 and are one of the largest players in the market. Their reasonably priced packages include features you have to pay a lot more for with their competitors – unlimited revisions, good turnaround time, copyright transfer, a dedicated project manager and a team of designers.

The Logo Company’s extensive online portfolio showcases a full range of fantastic looking logos, all of which are 100% unique concepts. They also offer web design services and consider themselves a one-stop shop, however, additional services are exclusively for their logo customers. If you want a polished, professional logo (and perhaps more), it’s hard to beat The Logo Company.

Pros

Cons

  • Unlimited revisions with all packages
  • Helpful creative brief questionnaire
  • Free copyright transfer
  • Dedicated project manager with Skype access with every package
  • 18-year history of producing logos
  • Site support, blog, and FAQs are reported to be very helpful
  • Best money back guarantee terms we’ve seen
  • No website design or other related services offered

Pricing

  • $199 Logo Design
  • $249 Logo and Stationery Design
  • $339 Logo, Stationery and 500 Business Cards
  • 100% Money Back Guarantee until you choose your final design (up to 90 days)
  • View all options

Logoinn Review

#2

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Coming in at number two for best online logo maker is another in-house design service, Logoinn. We’re impressed by the quality and creativity of their logo designs, but you should take a look for yourself in their extensive online portfolio of more than 2,500 logo designs, divided into 100+ themes by industry.

With good customer support, advanced design services beyond just logos and excellent customer reviews compared to a lot of other services, Logoinn is among the best. They offer eight different packages, with an extremely wide range of prices and features (take note, however, that only their top four packages include 100% original artwork. These top-tier packages start at $199.).

Pros

Cons

  • Initial no-obligation free consultation
  • Mobile app & mobile website design and development
  • Free copyright transfer
  • Wide range of file formats
  • 24/7 customer service with live chat, phone, email and Skype
  • 100% Money Back Guarantee: until you ask for revisions on any designs or 60+ days of inactivity
  • Great customer reviews for website design
  • Money back guarantee is more limited than our #1 pick
  • Must adhere to their strict cancellation terms; otherwise, you get hit with pretty high fees
  • Some packages include clip art and stock design elements
  • No dedicated project manager to help you through the process

Pricing

  • $45 Digitally-created Logo
  • $199 Hand-drawn logo
  • $86-120 Logo and basic startup items (design for business card, stationary, etc.)
  • $299-675 Logo and website
  • View all options

99designs Review

#3

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Launched in 2008 by a group of graphic designers, 99designs is one of three contest-oriented logo makers we cover in our “best of” review. 99designs boasts more than 1 million designers who participate in their contests, so there is a significant chance of getting a design you’ll love – and their logo gallery features some intriguing artwork.

One of the things we like about 99designs is that you can cancel your contest any time before choosing your finalists and get 100% of your money back. So if you’re not impressed off that bat, all you’ve lost is the time you spent setting up your contest, which is a relatively straightforward process.

Pros

Cons

  • You can request one free design consultation before you commit to anything
  • Allows private communication with designers who’ve made entries
  • No limit to number of revisions – it’s between you and each designer
  • Live chat, phone, email, social media customer support
  • 100% money back guarantee if you cancel before you choose finalists/buy a design
  • Mostly positive consumer feedback about the quality of logo designs and overall service
  • Some of their other services (web design, book covers, etc.) are expensive
  • To ensure 99designs’ handpicked “exceptional” designers, you’ll end up paying more than $1,000
  • Turnaround is up to 7 days – much longer than in-house services
  • Customer feedback that website design and other services beyond logo creation are somewhat hit or miss
  • No dedicated project manager with Bronze or Silver Packages

Pricing

  • $299 Custom Bronze (30 design concepts)
  • $499 Custom Silver (60 design concepts)
  • $799 Custom Gold (top designers, dedicated account manager)
  • $1,299 Custom Platinum (“exceptional” designers, dedicated account manager)
  • View all options

100% Money Back Guarantee: Pre-paid contest only, until you choose a final round or up to 60 days (doesn’t apply to Guaranteed contests)

Comparison Table

Our comparison table pits these companies head-to-head so you can eyeball differences in services, pricing, and features.

 Winner: The Logo Company2nd Place: LogoInn3rd Place: 99designs48hourslogoCanvaDesignCrowdDesignEvoDesignhillLogoGardenLogoNerdsLogoworks
Type of ServiceIn-houseIn-houseContestContestDo It YourselfContestDo It YourselfContestDo It Yourself or Designer In-houseIn-house
100% Money Back GuaranteeCheckmarkCheckmarkLimitedLimitedn/aLimitedn/aCheckmarkCheckmark
Starting Price$149$199$299$128Free$240Free$199$12.99$47$299
Number of Concepts523020n/a50+n/a20+n/a34
Number of Designers52N/AN/An/aN/An/a10+n/a12
Number of RevisionsUnlimitedUnlimitedUnlimitedUnlimitedn/aUnlimitedn/aUnlimitedn/a42
Dedicated Project ManagerCheckmarkn/aCheckmark
Turnaround Time3 days4 days7 days2 daysn/a3, 5 or 10 daysInstant3 DaysInstant3-5 days3 days
Copyright TransferCheckmarkCheckmarkCheckmarkCheckmarkn/aCheckmarkCheckmarkCheckmarkCheckmarkCheckmarkCheckmark
Portfolio By Industry/ThemeCheckmarkCheckmarkBy DesignerCheckmarkn/aBy DesignerCheckmarkCheckmarkCheckmarkCheckmark
Website DesignCheckmarkCheckmarkCheckmarkCheckmarkCheckmarkCheckmarkCheckmark
Social Media Page DesignCheckmarkCheckmarkCheckmarkCheckmarkCheckmarkCheckmarkCheckmark
Stationery DesignCheckmarkCheckmarkCheckmarkCheckmarkCheckmarkCheckmarkCheckmarkCheckmarkCheckmark
Business CardsCheckmarkCheckmarkCheckmarkCheckmarkCheckmarkCheckmarkCheckmarkCheckmarkCheckmark
File FormatsEPS, PNG, JPG, TIFF, PDF, PSD & by requestEPS, PNG, JPG, TIFF, PSD, GIF & by requestEPS, PNG, JPG, TIFF PDF, PSDEPS, PNG, JPG, PDFPNG, JPG, PDFEPS, PNG, JPG, PDF, GIF, PSD & by requestPNG, Vector PDF and SVG filesPDF, AI (JPEG, GIF, or PNG by request)JPEG, eps, SVG and PDFEPS, PNG, JPG, PDF, GIFEPS, PNG, JPG, TIFF, PDF & by request
Customer SupportHours Unlisted: Live Chat, Email, PhoneHours Unlisted: Live Chat, Email, PhoneHours Unlisted: Email, PhoneHours Unlisted: Email OnlyHours Unlisted: Email, PhoneNoneEmailEmailHours Unlisted: Email OnlyM-F: 9am-8pm ET Phone, Email
FAQsCheckmarkCheckmarkCheckmarkCheckmarkCheckmarkCheckmarkCheckmarkCheckmarkCheckmarkCheckmarkCheckmark
Winner: The Logo Company2nd Place: LogoInn3rd Place: 99designs48hourslogoCanvaDesignCrowdDesignEvoDesignhillLogoGardenLogoNerdsLogoworks

Other Online Logo Makers Reviewed

Here’s the rest of the pack that didn’t make the cut, but they may still have a unique offering that suits your needs.

48HoursLogo | Canva | DesignCrowd | DesignEvo | Designhill | LogoGarden | LogoNerds | Logoworks

48hourslogo Review

48hourslogo logoVisit Website

Started in 2010 and based in Shanghai, 48hourslogo is the second of three logo design contest sites we’ve reviewed here. Geared toward startups and small businesses, 48hourslogo has become a top competitor in crowdsourced graphic design space – and with good reason. Their prices are lower than most competitors, the designs they showcase in their online gallery are impressive, and they’re fast.

The drawbacks? Although you’ll see concepts within 48 hours (yep, you guessed it!), the pool of initial ideas typically is small, beginning at 20 or so with the starter level package. If you’re on a tight budget, you should consider 48hourslogo.

Pros

Cons

  • Lower price point
  • Quick turnaround time
  • Good online portfolio, divided by industry/theme
  • Money back if you get less than 10 contest entries
  • Can run design contests for website, print, t-shirt designs, naming your company and more
  • Misleading pricing: Don’t let the “$29 to start” promo fool you – that’s just the initial deposit
  • Logos, in general, not quite as sophisticated as in-house online logo makers
  • Customer service only available by email
  • Must pay $30 to have contest hidden from the public
  • Not much buzz from consumers around the web so we question how good the designs really are

Pricing

All prices include a non-refundable $29 start-up fee

  • $99 Minimum for logo design contest
  • Upgrades: $30 extra for private contest or $19 for featured contest
  • View all options

Money Back Guarantee: Less than 5 entries in listed contest or less than 10 entries in guaranteed prize contest

Canva Review

Canva logo

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Canva is a popular web-based tool to design graphics without technical software (learn more in our best graphic design software review). They also offer the ability to design your own logo. Unlike the other logo companies we review, which use crowdsourcing and contests for others to create designs, Canva gives you the tools and templates to do it yourself. They have hundreds of templates to choose from, then you can customize with your brand name, colors, symbols and more. Then you can download it in several formats, allowing you to use it for other online and print materials.

Pros

Cons

  • Free to use, no software required
  • DIY logo instantly
  • Collaborate with others you invite to Canva (optional)
  • Use Canva for other graphic design needs too
  • No professional help or guidance with design
  • Some templates require purchase of elements for $1-2 each
  • Design can feel cookie-cutter and not as original as other services
  • No vector version available to download

Pricing

  • Canva Basic: Free (some designs and clip art are an additional fee of $1-2 each).
  • Work: $12.95/month (monthly) or $9.95/month (billed annually). Includes added features like branded templates, auto-resize, image organization into folders and more. Additional clip art and photos cost extra. It comes with a 30-day free trial.
  • View all options

DesignCrowd Review

Visit WebsiteDesignCrowd Review

An Australian company started in 2008, DesignCrowd is yet another impressive contest-based logo design site and gives the other companies a run for their money. A lot of crowdsourcing logo generator sites have a similar setup, features and process, but DesignCrowd sets itself apart by allowing you to invite specific designers, based on their site profile, to enter your contest, and you can choose the length of your contest (3, 5 or 10 days).

DesignCrowd has far fewer designers than our top crowdsourced design company (99designs), but at 400,000 you’re still likely to find an artist that gives you a concept you like. Note: Be sure to review the pros and cons carefully since the negatives could prove deal breakers for some users.

Pros

Cons

  • Pricing is slightly lower than 99designs
  • 40+ categories of contests you can run, including website design, print, corporate identity and graphic art
  • Search designers by rank, reviews or type of product you want
  • You choose the contest length
  • 100% money back guarantee is misleading (excludes posting fees)
  • No color preference options on the creative brief
  • No designated project manager
  • Website is a bit confusing to navigate

Pricing

All prices include a $40 contest posting fee, and each price is for stated contest only. You choose your prize amount.

  • $240 Minimum logo design contest (suggested $940 for best results)
  • $200 Minimum stationery design contest (suggested $500 for best results)
  • $340 Minimum web page design contest (suggested $1,040 for best results)
  • View all options

Money Back Guarantee: Within 30 days, but DesignCrowd retains your posting fee and any upgrade fees you’ve chosen. 100% money back only if you receive no design concepts.

DesignEvo Review

DesignEvo logo

Visit Website

DesignEvo is a free logo maker with 5,000+ templates to create a logo quickly. This service is unique in that you design your own logo using their tools versus outsourcing it to an expert. This makes this a very quick turnaround option.

The free version is limited in resolution and features but is an excellent place to start if you need something cheap and fast. Upgrade to the Basic or Plus version for more options, including copyright ownership. Search the database of categories and icons then add your company name in text and voila, you’ve got yourself a logo!

Pros

Cons

  • Online tutorials
  • Desktop or mobile app to design on the go
  • Free version
  • Affordable pricing
  • Instant results
  • No email or credit card needed to start designing
  • Design yourself vs having professional help
  • Cookie cutter designs aren’t very unique
  • No ownership of files (or copyright) with free or basic version

Pricing

  • Free: low resolution only, limited editing abilities
  • Basic: $19.99 for higher resolution and editing capability
  • Plus: $39.99 for vector versions and copyright ownership
  • View all options

Designhill Review

Designhill logo

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Designhill is a crowdsourcing site that’s unique because it’s not just limited to logo design. You select the type of design you need (logo, blog, business card, brochure, apparel, social media, etc.), enter your company name and choose what look you are going for (abstract, modern, etc.).

You specify your budget, pick from a gallery of inspirational images, customize the colors and this info is used to generate a creative brief that is submitted to get started. You enter your credit card info and wait to receive your options. Then, you chat one-on-one with the graphic designers if you want changes/revisions.  Once approved, the designer gets paid.

We read some pretty poor reviews about the quality of logos. We also heard may complaints that they don’t always stick by their refund policy. If you’re not super picky and have a design project that requires more than a logo, this might be a good solution for you.

Pros

Cons

  • 100% money back guarantee
  • 70,000+ designers
  • Receive 12+ designs and full copyright
  • Beyond logo designs
  • 24/7 customer support via ticket system
  • Quick turnaround time
  • Based overseas with reviews of poor customer service
  • Users say designs were poor quality and no refunds given 

Pricing

  • Fast track: $199 for 20+ designs from 10+ designers
  • Standard: $349 for 40+ designs from 20+ designers + additional features
  • Executive: $649 for 60+ designs from 30+ designers+ additional features
  • Platinum:$1,249 for 80+ designs from 40+ designers+ additional features
  • View all options

LogoGarden Review

LogoGarden logoVisit Website

LogoGarden prides itself on providing logo options in minutes (versus days) and is similar to DesignEvo in that you are designing the logo yourself with their three-step process. Browse thousands of templates, select the colors and fonts, then save and download your newly created logo.

Unlike DesignEvo, LogoGarden does offer professional design services if you are feeling overwhelmed or stuck in a creative rut. We tried it out, and the editor is pretty basic (icon and text) and wasn’t as polished as DesignEvo.

Pros

Cons

  • Video tutorials to help with design elements and using the online tool
  • Instant results with free copyright transfer
  • No email or credit card needed to start designing
  • Affordable
  • Support via contact form or email
  • 100% satisfaction guarantee on professional services
  • Design yourself – basic design skills needed
  • Basic designs
  • No mobile app
  • Checkout cart tries to upsell other products

Pricing

  • Design Your Own: Download high-res files starting at $12.99
  • Professional: Starts at $39.99 and includes multiple designs and ownership rights
  • View all options

LogoNerds Review

Visit WebsiteLogoNerds logo

Based in Canada, LogoNerds’ major selling point is much lower pricing than their competitors. Are they worth the savings? Yes – as long as you understand and accept the fine print of their terms. LogoNerds places a lot of restrictions and time limits on their ordering and revision processes.

Their logo and character mascot designs, in particular, are impressive and professional quality, and they offer some services above and beyond just creating a logo, including print, website and social media designs. A reliable online design service, especially if you’re on a very tight budget – and you know their terms up front.

Pros

Cons

  • Good value for your money
  • Dedicated project manager
  • Free revisions
  • Web page, banner, social media, print design services
  • A lot of informative articles about logo creation, concepts, etc.
  • Reseller services
  • Turnaround time for the first round of basic logos is longer than competitors
  • No community forums
  • Satisfaction guarantee is very limited
  • Couldn’t find many user reviews online
  • They reserve the right to include your logo on their website

Pricing

  • $27 Professional Web Logo
  • $47 Professional Business Logo Creator
  • $97 Character Mascot
  • $47 Letterhead, envelope, and business card design
  • $147 Web page design
  • View all options

LogoWorks Review

Visit WebsiteLogoWorks logo

Formerly owned (and shut down) by Hewlett-Packard Company (HP), LogoWorks was born again in 2012 under new ownership. LogoWorks has been one of the top in-house online logo design services for 13 years, excluding their temporary hiatus. Since their rebirth, they have focused on improving customer service. Service options now include live chat, phone, email and active social media outlets.

LogoWorks is on the expensive side and offers a much smaller gallery of designs to view to get a sense of their creative breadth. However, this company is worth considering based on their long history and 50,000 happy customers. Be forewarned that they don’t have a 100% money back guarantee should you decide to check them out.

Pros

Cons

  • Long-time top online logo maker
  • Good creative brief questionnaire
  • Great customer service options
  • Primary focuses include website design and business branding (includes logos)
  • Apparel logo designs
  • Starter logo only package is limited compared to competitors
  • Not satisfied? They still retain a $99 administrative fee
  • Packages are pretty set in stone – not as many a la carte options as other services
  • Other service packages (web design, etc.) are expensive
  • Small gallery of their creatives (logos, website design, print)
  • While they offer live chat, it wasn’t working when we attempted to use it during posted business hours

Pricing

Video: Logos Can Bend Your Mind

In some cases, cleverly designed logos cause your eyes to trick your brain. Check out this BuzzFeed two-minute video to see well-known company logos in a whole new light.

Professional Online Business Cards

Now that you’ve got your logo up and running, it’s time to put it in a shiny new business card! We review the top online business card services.

Have you designed an effective logo using a logo maker site?

About The Author:

While attending the University of North Carolina at Chapel Hill’s graduate school for journalism and public relations in the late 1990s, Sally began a long career researching and writing about business, technical and scientific topics.

Her decades of experience as well as a passion to stay on top of the latest online tools and resources combine to help small businesses (and freelancers like herself) flourish. Her work has appeared in many notable media outlets, including The Washington Post, Entrepreneur, People, Forbes, Huffington Post, and more.

Disclaimer: This website contains reviews, opinions and information regarding products and services manufactured or provided by third parties. We are not responsible in any way for such products and services, and nothing contained here should be construed as a guarantee of the functionality, utility, safety or reliability of any product or services reviewed or discussed. Please follow the directions provided by the manufacturer or service provider when using any product or service reviewed or discussed on this website.

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