AWeber Review: The Grandfather Of Email Marketing?

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2 phones with AWeber: AWeber ReviewsAWeber is a dependable, trustworthy email marketing service that can help promote your business. AWeber Communications has been in business since 1998 (an eternity for online services). In fact, AWeber was the first company to launch the autoresponder — a must-have in today’s email marketing world.

How has this long-time service kept up with its competitors? Read below to see if AWeber email marketing service is the best choice for your business.

AWeber logoVisit AWeber’s Website

Article Overview


3.8 / 5
Customer Service & Reputation 4.5
Pricing 4.0
Template Selection 4.0
Social Media Marketing 2.5
Autoresponders 4.0
List Segmentation 3.5
Spam Score 4.0


  • Well-known for solid and easy to reach customer support via phone or email
  • Extensive knowledge base, video tutorials, great webinars, etc. on its website
  • One of the better WYSIWYG drag-and-drop editors we’ve seen (easy to format text, add images, hyperlink text, etc.)
  • 700+ email templates
  • API access — you can use their services to build your own app
  • Clean, polished, easy to use interface
  • Easily managed subscriber lists
  • Add attachments to newsletters (up to 1 mb), and for larger files, it offers integration with Digioh, a digital download app
  • Extensive reporting and tracking — number of emails sent, open rate, click-through, undelivered emails, and more
  • Good list management


  • No Google Analytics integration
  • Social sharing is limited vs competitors (only Facebook and Twitter)
  • No social media tracking or reporting
  • You can’t custom build your own email template
  • Subscriber importing isn’t the best (you can only import xls, xlsx, tsv, csv, txt files — can’t directly import from Gmail contacts, LinkedIn, Outlook, Quickbooks, etc.)

Other Pros

  • Can-spam compliant and takes spam seriously
  • Split A/B testing
  • Unlimited image hosting and 6,000+ stock images
  • Social Sharing with Facebook
  • HTML editor
  • Broadcast archives your newsletters by publishing them as an easy to navigate web page
  • Shopping cart integrations: PayPal, Shopify, and Magento
  • App Showcase with 50+ apps you can integrate with your account: Zapier, Salesforce, WordPress, Facebook, etc.
  • Mobile apps for iPhone and Android

Key Features

  • Unlimited image storage and unlimited number of emails
  • Good API Lab tools to create new apps plus a free developer account
  • Attach up to 1MB to an email (rare feature among email marketing providers)
  • Intuitive WYSIWYG editor
  • Integrates with more than 50 apps including WordPress, Salesforce, Zapier, Facebook, etc.
  • Good shopping cart integrations including Shopify and PayPal
  • Extensive reporting and tracking of email open rate, click-through and more
  • Excellent knowledge base with webinars, articles, video tutorials and more

AWeber Price

AWeber pricing is per contact, per month, with no contracts or cancellation fees. Try it out with the AWeber free trial for 30 days.

Number of ContactsAWeber Cost Per Month
25,000+Contact AWeber

AWeber Promo Code

AWeber offers three months free to non-profits and 25% off after that. Students get 20% off. Click here to take advantage of AWeber coupons!

What Do Users Say About AWeber?

AWeber won the 2017 Bronze Stevie Awards for Innovation in Customer Service and Customer Service Department of the Year. Read below for a balanced sampling of both positive and negative reviews we found on the web from business people who’ve used AWeber.

Positive AWeber Reviews

I love that with AWeber I have a way to stay in touch with my clients, divide my emails according to their interest, and create great looking emails. People like the look and often respond to my emails – either right away, or after a long time. It’s great for staying in touch with people who are not ready for my services now, but feel a close relationship because they continue to hear from me. – Jim C., Sitejabber, 5/24/2016

The best part about using aweber is it’s ease of use and ability to link with many other programs. They make it easy to keep track of your customers as well as automate a sequence of emails. I was able to get my investment in Aweber back within a couple months of using it. This may take more or less time depending on how big of a following your business has already. – Ryan T., G2Crowd 3/6/2018

Negative AWeber Reviews

They are a giant in this industry and deliver emails pretty good, but sometimes emails wind up in the spam folder for no good reason at all. Guess it’s probably only so much they can control there. But although they’re a the top of this field, there are more affordable email management options that can do an equal or better job. So my advice is not to get caught up by big names and do some research on other companies too in order t find the best most affordable solution for you. -Kenneth, Trustpilot 8/22/2017

My main complaint is that I can not add borders around any of the drag and drop builder emails newsletters I create. These definitely need a border tool so we can put borders around the whole newsletter or even sections within the newsletter. Other email marketing tools I use have this feature so I know it can be done. – Gene S., G2Crowd 6/27/2017

What Are AWeber’s Best Features?

While you may think email is dead in the day of social media, marketing professionals and business leaders agree that email marketing is the best form of digital marketing to retain customers. Check out AWeber’s video below to learn more about some of the ways they can help promote your business.

Is AWeber Your Email Marketing Solution?

Visit AWeber’s Website

Email marketing is a must-have these days (learn more in our introductory article). AWeber is a strong contender in the email marketing service battle, with robust features, reliable delivery, an intuitive interface and competitive pricing.

AWeber also offers a 30-day money back guarantee, which is rare in this industry. What are your AWeber alternatives? See how AWeber stacks up to its competitors with our email marketing service comparison.

What’s your biggest email marketing frustration?

About The Author:

While attending the University of North Carolina at Chapel Hill’s graduate school for journalism and public relations in the late 1990s, Sally began a long career researching and writing about business, technical and scientific topics.

Her decades of experience as well as a passion to stay on top of the latest online tools and resources combine to help small businesses (and freelancers like herself) flourish. Her work has appeared in many notable media outlets, including The Washington Post, Entrepreneur, People, Forbes, Huffington Post, and more.

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I am receiving marketing emails from a company run by Aweber service. There is no way to unsubscribe from that list. So here is Aweber spam by itself. Now I need to contact them and wasting my time for something I have not subscribed ever

We are looking to switch and I haven’t heard of Aweber but they sound awesome in that they can integrate with a handful of other products/services we are already using including Shopify.