Benchmark Email Review: An Affordable Solution For Small Businesses?

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Man on iPhone: Benchmark Email ReviewBenchmark is one of our favorite email marketing software solutions for small businesses and nonprofits because it offers free surveys, polls and event marketing, as well as the option of purchasing a private IP address ($28.95/month). Most email marketing service providers don’t offer these features.

Benchmark has a great reputation and pricing is reasonable (they also have a limited free plan — read details below). Read further in our Benchmark Email Marketing Review to see why it might be the best fit for your email marketing needs.

Visit Benchmark’s Website Benchmark logo

Article Overview


4.1 / 5
Customer Service & Reputation 4.5
Pricing 4.5
Template Selection 4.0
Social Media Marketing 3.5
Autoresponders 4.0
List Segmentation 3.8
Spam Score 4.5


  • Fantastic customer service
  • Intuitive marketing team will assume all responsibility and create marketing campaigns for you with only an email list, pictures, and an idea of what you want to say
  • One of few providers with a free forever plan
  • Interactive video and links make email campaigns look great and stand out from other template designs
  • Fantastic systematic approach and drag and drop features make designing and producing templates easy to understand and easy to do
  • 10mb image hosting, 50mb for high-volume accounts
  • Social sharing with Facebook, Twitter, Pinterest and LinkedIn
  • HTML template archive
  • Split A/B testing, inbox preview
  • API access, RSS to email


  • Limited phone support (hours are unlisted), but they do offer live chat 24/7
  • Private IP address costs an extra $28.95 per month, regardless of your subscriber plan
  • Does not allow for the use of attachments in marketing campaigns but they do give you up to 10mb per file to store and link to them on their server
  • Built-in import features for third-party address books are very limited
  • No social media or sales tracking

Other Pros

  • Event marketing, polling and survey features with easy to use templates
  • Dozens of app integrations, including Google Analytics, Zapier, PayPal, Salesforce and more
  • Solid tracking and reporting features and list management
  • Mobile apps for iPhone and Android

Key Features

  • Great option for small business and nonprofits
  • Free for life plan, unlimited contacts and 250 emails/month (does not include full features for A/B testing, sub accounts, engagement email and automation, data security pin or inbox checker email client preview)
  • Dashboard includes marketing campaigns, social media and other activity
  • Can upgrade image hosting from 10MB, which you get for free, to unlimited for $5/month


Below is some of the Benchmark Email pricing. Visit Benchmark’s website for a full pricing list.

Number of ContactsEmails Per MonthPrice Per Month
250,00+ Contact for pricingContact for pricing

What Is Automation Pro?

There are 251 email marketing service providers out there, so why should you pick Benchmark? Automation Pro is a feature from Benchmark Email that creates “journeys” for your subscribers to help you create a series of tasks for your subs to do without having to do a thing. See how it works below in this short video.

Is Benchmark Good?

Hearing how customers feel about an email marketing company before spending any money is always a good idea. We recommend this for any product or service. Below are a couple of good and bad reviews for you to consider.

Positive Reviews

The steps for creating email campaigns are easy to follow and the Editor for the email campaign is easy to use for someone with no design or coding background. You can either do their Drag and Drop feature or the HTML feature. – Administrator in High Education, G2Crowd 1/10/2018

Negative Reviews

My emails usually end up in Junk or spam boxes even though I am certain that they are clean of any problems. It doesn’t directly integrate with e-commerce programs. I don’t like to having to purchase Zappier when other CRM’s integrate automatically. It also has an issue with WordPress integration. Email collection plugin is not customizable enough. – Johnnie U., G2Crowd 8/10/2017

Who Do We Think Benchmark Is Best For?

Visit Benchmark’s Website

We think Benchmark is excellent for those of you just getting started with email marketing. Benchmark has great customer support and a phenomenal reputation. With the various plan sizes, you can get started with any number of contacts and test out the waters. See how Benchmark compares against 20+ other email marketing service companies in our extensive email marketing comparison.

What appeals to you most (or least) about Benchmark?

About The Author:

Kimberly received her Bachelor of Arts from Simpson College with a major in multimedia journalism and a minor in marketing. She has been writing about business solutions since 2014, covering subjects such as tax software, email marketing, office equipment and more. Her work has appeared in many notable brands, including The New York Times' Wirecutter, Reader's Digest, Forbes, People, Woman's World, and Huffington Post.

In 2015, she started her own business and continues to learn how to run it more efficiently thanks to her work on We Rock Your Web. Her natural curiosity helps her research as she seeks the truth when learning about, comparing and personally testing products and services. With every piece she writes, her goal is to help our readers find the best fit for their unique needs.

Disclaimer: This website contains reviews, opinions and information regarding products and services manufactured or provided by third parties. We are not responsible in any way for such products and services, and nothing contained here should be construed as a guarantee of the functionality, utility, safety or reliability of any product or services reviewed or discussed. Please follow the directions provided by the manufacturer or service provider when using any product or service reviewed or discussed on this website.

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I don’t have any experience with it. We use for email automation and analysis

Has anyone else used Benchmark? I’m using Mailchimp and curious how they compare?