Mad Mimi vs MailChimp: Who’s The Better Email Marketing Service?

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Mad Mimi vs MailChimp logosNot sure which email marketing service provider to use for your business? Two major players, Mad Mimi and MailChimp, are among the most affordable services out there — and they both offer a free plan (not a common occurrence for email marketing services).

So, how do they compare in pricing, ease of use and features? First, we’ll give you an overall review of each service and then delve into some of the most important features to see who wins the battle of Mad Mimi vs MailChimp.

Visit Mad Mimi’s WebsiteVisit MailChimp’s Website

Customer Support

Customer support for both Mad Mimi and MailChimp somewhat lack compared to many other email marketing service providers. While both services have email support, good online tutorials, FAQ’s and other resources, neither service offers 24/7 customer support hours — or even weekend hours.

MailChimp has live chat and email support with their paid plans. Unfortunately we’ve frequently gotten a message that their live chat volume was high, so there would be a significant wait time. Mad Mimi offers live chat that customers say is very responsive. And they say they’ll schedule a phone appointment with you if needed.

Mad Mimi logo

Winner: Mad Mimi

Design Tools

Both Mad Mimi and MailChimp offer responsive templates, meaning they’ll automatically look good on any device — a must in email marketing these days. And they both have intuitive, easy-to-use drag-and-drop editors. But that’s all they have in common.

Mad Mimi only has one template that you choose color themes around, and there’s very limited customization. On the other hand, Mail Chimp has several hundred ready-made templates that are easily customizable with many more design tools. MailChimp even provides you with raw code to help you build your own email templates.

MailChimp logo

Winner: MailChimp


Mad Mimi and MailChimp both get high marks from customers on their deliverability rates — well into the 90th percentile. It’s harder to integrate unsubscribes into Mad Mimi than it is with MailChimp, but otherwise, it’s dead even.Mad Mimi & MailChimp logos

Winner: Mad Mimi & MailChimp (Tie)


Both services offer basic autoresponders, but if you’re running an email campaign and want to send follow-up emails to certain customers based on their response to your previous emails (i.e. thanking them for signing up on your website, or making a purchase), MailChimp is the way to go.

MailChimp’s advanced autoresponder functionality far suprpasses Mad Mimi’s tools. MailChimp also makes it easier to target a subset of your email list with its autoresponder interface. You also get autoresponders with MailChimp’s free plan.

MailChimp logo

Winner: MailChimp

Tracking & Analytics

Both Mad Mimi and MailChimp provide detailed email tracking and analytical tools to help you gauge who’s opening and clicking through your emails. You can monitor subscriber activity, bounces, unsubscribes, click-throughs and generate revenue reports.

MailChimp, however, gets the nod in this category. MailChimp provides Google Analytics integration and more sophisticated reporting, tracking and analytics than Mad Mimi. They also have social sharing tracking, which Mad Mimi lacks.

MailChimp logo

Winner: MailChimp


 Mad MimiMailChimp
Free PlanUp to 100 contacts/month
Unlimited emails/month
Up to 2,000 contacts/month
12,000 emails/month
Lowest Price Plan/Month (500 Contacts)$10$9.99
Up To 2,500 Contacts$16Starts at $30.99
Up To 5,000 Contacts$27Starts at $52.99
Up to 10,000 Contacts$42Starts at $78.99
Up To 25,000 Contacts$89Starts at $200

MailChimp’s free plan is clearly the winner of the two unless you need unlimited emailing. If your mailing list, however, is above 2,000 subscribers and you don’t need all the bells and whistles, Mad Mimi deserves serious consideration.Mad Mimi & MailChimp logos

Winner: Mad Mimi & MailChimp (Tie)


 Mad MimiMailChimp
Template SelectionFewHundreds
Responsive DesignCheckmarkCheckmark
Image HostingUnlimitedUnlimited
Contact Manager/ImportCheckmarkCheckmark
Newsletter ArchivingCheckmark
Social Media MarketingCheckmarkCheckmark
RSS Feed IntegrationCheckmarkCheckmark
SMS (Texting)Integration Only
SurveysIntegration OnlyCheckmark
List SegmentationCheckmarkCheckmark
Allows Attachments
Google AnalyticsCheckmark
Spam Score (Checking)CheckmarkCheckmark
Private (Dedicated) IP AddressCheckmark
Split A/B TestingCheckmark
Trigger Based MessagingCheckmarkCheckmark
Developer APICheckmarkCheckmark
Customer SupportLive Chat, Email, Phone Live Chat, Email
Mad MimiMailChimp

While Mad Mimi offers a solid set of basic features for an unbeatable price, you’re limited in what you can do. MailChimp, on the other hand, has nearly every feature you’ll ever need.

MailChimp logoWinner: MailChimp

How Can You Benefit From Email Marketing Integrations?

One of MailChimp’s biggest strengths is the ability to integrate with 800+ third-party apps (Mad Mimi offers 85+ apps). But how do integrations work? And would you really use them? This video by BigCommerce shows you just how easy it is to integrate with MailChimp.

Our Overall Winner

Both Mad Mimi and MailChimp will get good-looking emails where you want them to go with little hassle on your end. The difference comes down to pricing versus more advanced functionality. MailChimp gives you a better free plan, but MadMimi is half the cost of MailChimp when you have higher volume subscriber numbers.

On the other hand, if you need more advanced features like A/B testing or trigger messaging, MailChimp is an excellent choice. Mad Mimi is basic, which is their niche, but you just can’t do as much with your email campaigns.

MailChimp logoOverall Winner: MailChimp

What About Other Email Marketing Providers?

Both Mad Mimi and MailChimp are reliable options, but there are a ton of fantastic email marketing provider options. Be sure to check out our email marketing provider showdown for an in-depth analysis of 20+ major email marketing services.

Are you willing to sacrifice some features to save money?

About The Author:

While attending the University of North Carolina at Chapel Hill’s graduate school for journalism and public relations in the late 1990s, Sally began a long career researching and writing about business, technical and scientific topics.

Her decades of experience as well as a passion to stay on top of the latest online tools and resources combine to help small businesses (and freelancers like herself) flourish. Her work has appeared in many notable media outlets, including The Washington Post, Entrepreneur, People, Forbes, Huffington Post, and more.

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