Hootsuite Review: How Good Is This Social Media Management Tool?

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Hootsuite reviewThere are plenty of social media management tools out there, but none have been as popular or as reputable as Hootsuite. It’s been around the longest and is one of the first tools out there that allows you to manage multiple social media accounts and networks. Get to know this tool and find out if it’s the right fit for your business.

Visit Hootsuite’s Website

Article Overview

Hootsuite

4.45 / 5
Hootsuite
Value 4.5
Features 4.5
Mobile Apps 4.8
Customer Service & Reputation 4.0

Pros

  • Free plan offered
  • Established in 2008, widely recognized and reputable
  • Hootsuite University and forums for support and training
  • Monitor other third-party sites like Foursquare and Yelp
  • Supports Facebook Ads (in Beta)
  • Branded URLs (for business plan)

Cons

  • Dashboard can be a bit overwhelming
  • Must use their URL shortener (although it helps with tracking)
  • Can only connect one service to one Hootsuite account at a time
  • Custom reports and other features can be pricey

Key Features

  • Multiple Account Integration – HootSuite tracks Twitter, Facebook, Linkedin, Myspace, and even Google Plus.
  • Custom Analytics & Reports – Get a better view of your social campaigns with powerful analytical tools and customizable reports that will give you a complete and comprehensive picture of your participation in social spaces.
  • Teams – With Hoot Suite’s Teams you can work with others in your organization (from brand managers to external consultants, ad agencies or other collaborators) by providing different levels of access. You can also change permissions at any time to remain consistent with your business needs for when employees get promoted or leave the company (without giving them access to confidential information like passwords or having to make them admins of the page).
  • Added Security Benefits – With the Enterprise level of Hoot Suite you have access to these additional benefits that includes features like “Swipe to Approve” and HTTPS. Be Prepared for Crisis
  • Mobile App – Access features at your fingertips right on your smartphone or tablet. Do things like message scheduling, subscribe to RSS feeds and more on the go on your iPhone, Android and iPad.

Hootsuite screenshot

Pricing

Hootsuite offers a 30-day free trial.

  • Free – up to 3 profiles
  • Pro – $29.99 month up to 10 social profiles (1 user)
  • Team – $129.99/month per user (3 users) up to 20 social profiles + additional features
  • Business – $599.99/month per user (5-10 users) up to 35 social profiles + additional features
  • Enterprise – 10+ users, contact for pricing

Note: All pricing based on annual plans.

What Do People Think Of Hootsuite?

Positive Reviews

The customer support was completely and absolutely amazing! The BEST support I have received in a very long time. I contacted them on Twitter Hootsuite Spanish. I was incredibly worried and stressed but the guy that attended me, Fernando, helped me and handled the situation perfectly, replied fast, very caring, and cordial. A plus is that he helped me in my native language (Spanish) and helped me to calm down. – Rebecca S, Trustpilot 5/19/2020

Hootsuite is one of the most recognized solutions in the social media management segment. Its maturity shows in its wide range of solutions for small to midsize businesses (SMBs), extending beyond posting to collaboration, scheduling, and analytics. – Rob M, PCMag 8/23/2019

Negative Reviews

I wish i could leave no stars. Look out for the automatic billing. Cancelation process is difficult and unclear. Once they have your money they don’t care! Customer service is missing. The platform frequently looses connection with social media accounts. It lacks options and doesn’t allow for good optimization. Look elsewhere before committing. What a nightmare!! – Jason H, Trustpilot 3/11/2020

The aggregate posting and analytics are not impressive by any means. It’s the same type of features you get for free on so many other platforms. In the past, I’ve also experienced a decrease in overall impressions and engagement on social when posting through the Hootsuite platform. Allegedly, it’s because the social sites will recognize that you’re posting offsite. We’ve moved to posting directly in-network and organically engaging with influencers, etc. – Anonymous, g2 12/13/2019

Video: Hootsuite Overview

Here’s a quick introduction on the tool and how it works so you can get an idea of what to expect.

Love Or Hate Hootsuite?

Even though Hootsutie was first out of the gate, there have been dozens of newer social media management tools that have entered the market giving them a run for their money and keeping them on their toes to keep up with new features.

We recommend checking out our comprehensive social media management tools review to see how other providers compare to Hootsuite.

Visit Hootsuite’s Website

Any big Hoot Suite users out there? 

About The Author:

Sadie has over 15 years of experience in digital marketing, graphic and web design, social media strategy, email marketing and more. She is a 4th generation small business owner and has worked with a wide range of brands from fortune 500 companies to startups and entrepreneurs.

Sadie is a self-proclaimed Apple/Mac guru and keeps up with all the latest tech trends at conferences including South by Southwest. Sadie has a Bachelor of Science degree from the University of Texas at Austin's Moody School of Communications and a concentration in Business from the Red McCombs School of Business.

Her expertise has appeared in many notable media outlets, including The New York Times, Forbes, People, Reader's Digest, Apartment Therapy, and other regional news organizations.

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Darlyn Herradura
October 24, 2018 9:50 pm

Hootsuite is such an incredible tool. You need to be online all the time on Twitter since the shelf life of a tweet is so short. Scheduling tweets on Hootsuite lets you post content that’s insightful without time pressure.