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Are you considering adding webinars as a tool to educate customers or gain new ones? Or perhaps you’re looking to switch.
Our best webinar services reviewed here can carry your company’s reach far beyond what you can do alone, via marketing automation, lead management tools, event analysis and much more. Webinars are a proven way to generate interest and grow your customer base!
- Reasons To Do Webinars
- Webinar Software Comparison
- Other Webinar Software To Consider
- Marketing Beyond Webinars
Webinars and webcasts are an excellent way to get ahead of your competition. More than 60% of businesses use webinars as part of their content marketing strategy1, and that number is growing rapidly.
In addition, participation rates are consistently high for webinars. An estimated 45% of registrants attend the live event.
Now that you know why webinars are one of the most popular — and effective — ways to drive traffic to your business and convert interested parties into new customers. Which service should you use?
There are dozens of online webinar hosting services that do a lot of the work for you, everything from webinar registration to sales lead analysis.
We based our webinar software reviews and winners on several factors, including cost, basic and advanced features, integrations available, interactive features, the number of allotted attendees, customer support and more.
GoToWebinar, part of LogMeIn’s GoToMeeting software solutions, is among the most popular webinar services on the market and our winner for the best webinar software. This feature rich webinar platform gets high marks from customers for its ease of use, customization capabilities, and responsive customer service.
There’s not a lot you can’t do with GoToWebinar, with the exception of no breakout rooms. Their analytics and lead management is top notch, and their open API gives you a lot of room to make your webinars unique to your brand.
GoToWebinar’s pricing is a bit higher than average, so it may not be the best solution for small businesses on a budget. Try them out with their 7-day free trial!
GoToWebinar offers a free 7-day trial (for up to 100 participants), and you can save up to 20% if you pay annually.
|Price Per Month (if billed annually)||$89||$199||$429||Must contact|
|Max. Number of Attendees||100||500||1,000||5,000|
|Editing of Recorded Webinar|
Adobe Connect Webinar wins our number two spot as best webinar software. Businesses looking for an immersive customer experience should consider Adobe Connect’s webinar service. They offer robust analytics to help generate qualified sales leads, and interactive tools including participant Q & A’s, private chat, polls and more.
Adobe Connect also gives you rich multimedia presentations with customized branding. Adobe Connect doesn’t come cheap; it’s among the most expensive webinar software options included in our reviews. But if you have the budget, they deliver an optimal participant experience.
Adobe Connect Pricing
Adobe Connect offers a free trial for up to 25 participants. You also receive a 20% discount if you pay annually.
- Must contact for pricing
ClickMeeting rounds out our top three picks for the best webinar software. ClickMeeting, could be the answer for small businesses looking for an affordable webinar service without a ton of bells and whistles. Unlike many other webinar services, you can sign up for ClickMeeting for as little as $30 per month for 25 attendees.
ClickMeeting’s pricing plans allow for up to 1,000 webinar participants, which is a huge plus. However, their features don’t match our top two webinar platforms.
ClickMeeting’s strengths include international chat translation for attendees, great audio and video quality and a 7-day free trial. Learn more about ClickMeeting in our interview with their marketing and outreach specialist.
ClickMeeting offers a generous 7-day free trial and up to 20% off if you pay annually. Their pricing plans tend to be more restrictive than competitors regarding the number of presenters, and recording and archiving hours allotted for webinars.
|Price Per Month (billed annually)||$25||$40||Custom|
|Number of Attendees||25||Unlimited||Unlimited|
|Number of Presenters||2||2||7|
|Recording Time||6 Hours||10 Hours||10 Hours|
Video Overview Of ClickMeeting
Watch this quick video that shows you how ClickMeeting works (and more or less most webinar services are similar).
Check out our side-by-side webinar platform comparison table to easily compare each service’s features.
The following webinar services didn’t make our top three, but each has its strengths you may want to consider. Click on a link below to jump to a service that you’re interested in.
AnyMeeting launched in 2011 as a web conferencing and webinar service for small businesses. AnyMeeting offers some pretty basic features considering the cost. Still, it’s an intuitive interface that’s easy to use.
You also get built-in VoIP, screen sharing, six-way video conferencing, live polling, access to more than 500 integrations via Zapier (including PayPal so you can charge your webinar attendees), and more.
What’s missing? You can’t edit your webinar recordings, and the software doesn’t allow for breakout rooms.
AnyMeeting offers a 14-day free trial and two months free if you pay annually.
|Webinar Pro 100||Webinar Pro 200||Webinar Pro 500||Webinar Pro 1,000|
|Pricing Per Month||$78||$128||$198||$298|
|Number of Attendees You Can Host Per Webinar||100||200||500||1,000|
|Number of People You Can Invite||400||800||2,000||4,000|
Crowdcast is a lesser known webinar and web conferencing service that’s easy to use, has some good features and a wide variety of pricing plans.
Their Starter Plan, which gives you unlimited events and recording, is only $29 per month. But you have to bump up to higher priced plans ($49+ per month) to access their event analytics, Zapier integrations, live polling, and email and data export. Still a pretty good deal!
The major downsides to Crowdcast? It’s not compatible with Safari, IE and some other browsers and lacks some features you may need, including multiple languages, breakout rooms and the ability to edit recordings.
Crowdcast offers a 7-day free trial and 2 months free if you pay annually.
|Price Per Month||$29||$49||$89||$195||Contact Crowdcast|
|Number of Attendees||50||50||150||500||501+|
|Cost Per Extra Attendee||$.50||$.50||$.30||N/A||N/A|
|Customer Support||Live chat||Live chat||Live chat||Phone & live chat||Phone & live chat|
WebinarJam generated a lot of buzz after it hit the market a few years ago, largely because its low price blows other webinar services out of the water.
But is WebinarJam worth the significant savings? It depends on the webinar audience experience you’re targeting. WebinarJam isn’t as polished and professional as some other top services — it’s more of a casual experience.
Customers report a streaming time delay, which limits your ability to interact with your participants in real-time (WebinarJam uses Google Hangouts as its platform, hence the delay).
But WebinarJam comes with a lot of excellent marketing features, including an easy way to set up lead pages, email automation, robust analytics, reporting and more.
WebinarJam doesn’t offer a free trial, unlike most webinar services, but they do have a 30-day money back guarantee.
- $397 per year, includes all features
WebinarNinja is probably best for small businesses that don’t need a ton of advanced features or the ability to reach an international audience.
They recently moved from Google Hangouts to their own platform — a huge plus to eliminate the time delay. That move alone bumped them up in our book, but how do they stack up against their competitors?
Although they’re still up and coming, WebinarNinja has some great marketing features for affordable pricing. Try them out with their 14-day free trial to see if they’ll fit your needs!
WebinarNinja offers a 14-day free trial and 25% off if you pay annually. You get unlimited webinars and invites per month. Their pricing plans differ mainly based on the number of attendees for your webinar.
- $45 per month for 100 attendees
- $85 per month for 200 attendees
- $155 per month for 500 attendees
- $235 per month for 1,000 attendees
OmNovia Technologies’ Webinato may be a great option if your business re-runs a lot of webinars. A polished, professional service, Webinato specializes in automated webinars (pre-recorded) that can run surveys and other interactive features as if your webinar is broadcasting live. They can save you a ton of time and resources.
However, their service doesn’t come cheap. Webinato is one of the most expensive webinar platforms on the market — most small businesses will find their cost out of reach.
But if you have the budget, or run webinars for medium to large sized business, we suggest looking into Webinato.
Webinato doesn’t offer a free trial, but they do have a 30-day money back guarantee. You also get a 30% discount if you prepay annually. They also offer one-time webinar pricing packages starting at $590 for 2 hours recording time and 100 participants.
|Price Per Month for 60 Usage Hours||$170||$356||$570||$999|
|Price Per Month for Unlimited Usage||$356||$570||$856||$1,570|
|Max Number of Attendees||100||250||500||1,000|
|Max On-Demand Views Per Month||600||1,800||3,000||5,000|
|OPTiMA* Add-On Per Month||$49||$109||$169||$299|
*OPTiMA includes co-browser and survey tools and Q&A manager and presentation manager features.
There are other ways to communicate with your customers (and team). Email marketing, of course, is a tried and true platform. And if you have a smaller group and don’t need as many capabilities, you might try video conferencing instead.
Do you have any tips on creating an engaging, interactive webinar?
Sources:  CMI
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