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So Many Banks, So Little Time: Choosing A Merchant Account Provider

Piggy bank

The selection of merchant account providers available to merchants these days is mind boggling. To help you sort through the pile, I’m going to list some examples of merchant banks as well as discuss the process of choosing a merchant account provider, including questions you should ask prior to selecting your merchant processor…

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Useful XML and XSLT Tutorial with Example Stylesheet

Stack of books with mouse

XML stands for eXtensible Markup Language. XML is a meta language based entirely on user-specified semantics. It is therefore possible to create a page structure with user-defined tags and a DTD or XML Schema to describe the data. In other words, the XML describes itself. XML was designed to store, carry, and exchange data; not to display data…

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3 Things Brands Should Avoid To Be More Likeable than Lance Armstrong

Lance Armstrong on a bike

Was Lance Armstrong being completely honest during his “no holds barred” interview with Oprah last night? This uncertain feeling is familiar to many who visit a brand’s website and read the blogs only to feel a slight hesitation about whether the content offered is truly honest or weighted in favor of the brand being represented. If brands beat their chests and say they are the best, claim to never screw up (or won the Tour de France a record 7 times without doping!) and consistently deny customer complaints, consumers will grow to distrust your brand. It is inevitable. Don’t let your brand fall pray to the pitfalls of victory and success. Here are three things your brand should avoid if you wish to be more likeable than Lance Armstrong..

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