Was Lance Armstrong being completely honest during his “no holds barred” interview with Oprah last night? This uncertain feeling is familiar to many who visit a brand’s website and read the blogs only to feel a slight hesitation about whether the content offered is truly honest or weighted in favor of the brand being represented. If brands beat their chests and say they are the best, claim to never screw up (or won the Tour de France a record 7 times without doping!) and consistently deny customer complaints, consumers will grow to distrust your brand. It is inevitable. Don’t let your brand fall pray to the pitfalls of victory and success. Here are three things your brand should avoid if you wish to be more likeable than Lance Armstrong..
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