At We Rock Your Web®, we put the technical stuff in laymen's terms so you can build your small business with a new website, rank it in Google, market it on social networks, analyze your traffic, and increase sales. Don't be afraid to ask for help, and prepare to have your web rocked!

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Don’t Miss the Digital Marketing Boot Camp

Digital Marketing Boot Camp

What is digital marketing? Find out as industry leaders from Wildfire give an in-depth crash course on marketing across the digital landscape. The boot camp takes place on the campus of North Carolina A&T State University in Greensboro, NC. It covers basic digital marketing terminology to more comprehensive applications in the digital marketing space…

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Audio (and Music) File Formats

Earbuds

This article on file formats explains the different audio file formats. Learn what powers your iPod and iPhone songs and why you’re able to store so many songs on such a little device. We cover mp3, mp4, wav, wma, and aiff…

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Airfare Stockmarket?

Airplane cabin

Have you ever sat on a plane and the people around you get in a discussion on how much they paid for their tickets? The discrepancy in price can be amazing (and depressing), especially when the person next to you got her ticket for 1/2 what you paid…

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3 Things Brands Should Avoid To Be More Likeable than Lance Armstrong

Lance Armstrong on a bike

Was Lance Armstrong being completely honest during his “no holds barred” interview with Oprah last night? This uncertain feeling is familiar to many who visit a brand’s website and read the blogs only to feel a slight hesitation about whether the content offered is truly honest or weighted in favor of the brand being represented. If brands beat their chests and say they are the best, claim to never screw up (or won the Tour de France a record 7 times without doping!) and consistently deny customer complaints, consumers will grow to distrust your brand. It is inevitable. Don’t let your brand fall pray to the pitfalls of victory and success. Here are three things your brand should avoid if you wish to be more likeable than Lance Armstrong..

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To Follow or to No Follow? The Misuse of Rel NoFollow Tags

Arrows in circle

rel=”nofollow” tags were initially introduced by Google to help prevent comment spam. In other words, to prevent spammers from bombarding your site with links to their in the hope of gaining link popularity and Page Rank points. The problem is that many developers are using nofollow to “hoard PR” (hoard PageRank), which may hurt them in the long run…

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