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3 Things Brands Should Avoid To Be More Likeable than Lance Armstrong

Lance Armstrong on a bike

Was Lance Armstrong being completely honest during his “no holds barred” interview with Oprah last night? This uncertain feeling is familiar to many who visit a brand’s website and read the blogs only to feel a slight hesitation about whether the content offered is truly honest or weighted in favor of the brand being represented. If brands beat their chests and say they are the best, claim to never screw up (or won the Tour de France a record 7 times without doping!) and consistently deny customer complaints, consumers will grow to distrust your brand. It is inevitable. Don’t let your brand fall pray to the pitfalls of victory and success. Here are three things your brand should avoid if you wish to be more likeable than Lance Armstrong..

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To Follow or to No Follow? The Misuse of Rel NoFollow Tags

Arrows in circle

rel=”nofollow” tags were initially introduced by Google to help prevent comment spam. In other words, to prevent spammers from bombarding your site with links to their in the hope of gaining link popularity and Page Rank points. The problem is that many developers are using nofollow to “hoard PR” (hoard PageRank), which may hurt them in the long run…

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Homeless Hotspots Cause Controversy

Public wifi hotspot

With the economy in such poor shape, you would think that people would be praising any company that offered anyone a way to make money in a legal manner. A company that offered such an option with no skill requirement involved would be hearing their praises sung, right? And if such a company offered homeless people a way to make some money without panhandling, but by actually providing a service that required nothing more from them than to do what they normally do, wouldn’t they be satisfying bleeding hearts to no end? No. In fact, such a company would apparently be flooded with…

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