Hyphens or no hyphens in your domain name? Technically hyphens are recognized as a separator (or space), so they should be used in instances where search engines may not correctly discriminate your keywords. But do they carry an additional advantage over non-hyphenated domain names when it comes to search? …
This is a long disputed question in the search marketing community, the answer of which depends not only on how different search engines treat keywords in your domain name, or URL, but also the size of your advertising budget, and other factors…
Selecting a domain name is the first step in getting your business online. And because of the way domain names are treated by search engines, it’s a very important first move. You want to take your time selecting your domain name so you don’t have to go back and choose an alternative down the road and go through the lengthy process of redirecting website pages that search engines have already indexed…