AuthorityLabs Review: Want To Outrank Your Competition?

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Authority Labs on computer screenTracking search engine rankings is a key element to staying ahead of your competitors, and that’s where AuthorityLabs excels. Our experts dive in to see if this much hyped SEO tool can help boost your competitive edge.

Visit AuthorityLabs’ Website

Article Overview

Authority Labs

4.45 / 5
Authority Labs
Dashboard 4.5
Keyword Tracking 5.0
Data Accuracy 4.5
Software Speed 3.8
Pricing 4.5


  • See your daily rankings on Google, Yahoo and Bing
  • Now Provided report gives you access to keywords you rank for that you may not be aware of
  • Shows all URLs you are ranking for if you rank for multiple URLs with the same term


  • Sorts keywords by default alphabetically and no way to change this setting

Key Features

  • Local and global tracking, filterable by country, city or zip code
  • Provides competitor tracking
  • Group and sync your domains with competitors for side-by-side comparison
  • Tracks your mobile rankings
  • “Now Provided” report uses several data sources and Google Analytics to show you which keywords are driving traffic to each page on your site
  • Group multiple domains covering the same topic
  • White label keyword reports (with all but lowest priced plan)
  • Interface API access (with highest priced plan)
  • Google update alerts
  • 30-day free trial with no credit card required

What’s New With AuthorityLabs?

New additions to AuthorityLabs include:

  • Data API is newly redesigned for user-friendliness
  • Ability to collect custom data points about specific SERP features
  • Can track product rankings on Amazon, Walmart, Targets and more


Here’s a look at the AuthorityLabs’ Interface:

Authority Labs Screenshot


Authority Labs offers a 30-day free trial (no credit card required).

 PlusProPro PlusEnterprise
Price Per Month$49$99$225$450 (Starting)

How Do Users Rate AuthorityLabs?

As part of our review process, we always look for customer feedback of every product or service. Here’s a balanced sampling of what we found around the web from Authority Labs users.

Positive Review

At a glance we see the evolution of the ranking of keywords. It allows me to see if my seo job is paying off and how fast. – Administrator, G2 Crowd 5/23/2019

Negative Review

Adding separate keyword targets for mobile and non-mobile is cumbersome and results must be tracked separately. Rank tracking is about all you’re going to get with this and it comes at a pretty high cost compared to some other solutions. – Administrator in Accounting, G2 Crowd 5/25/2019

Want To See AuthorityLabs At Work?

Check out this brief video to see how easy Authority Labs’ dashboard is to use and how this tool can help you better understand your SEO rankings.

What Are Some Alternatives To AuthorityLabs?

Best SEO ToolsFirst off, we’d like to point out that we used to be customers of AuthorityLabs and used them to track keyword groups by monetary value. We were happy with them, but ultimately changed to Semrush as we found the features were more robust.

Some excel in different SEO areas, like backlink checking. Be sure to read our reviews of the best SEO tools to get a comprehensive picture of what’s out there.

What’s your top SEO tip?

About The Author:

While attending the University of North Carolina at Chapel Hill’s graduate school for journalism and public relations in the late 1990s, Sally began a long career researching and writing about business, technical and scientific topics.

Her decades of experience as well as a passion to stay on top of the latest online tools and resources combine to help small businesses (and freelancers like herself) flourish. Her work has appeared in many notable media outlets, including The Washington Post, Entrepreneur, People, Forbes, Huffington Post, and more.

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