HitTail Keyword Research Tool: Find Keywords You Never Thought To Look For

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HitTail Logo (Review)HitTail is unique when it comes to keyword tools. Instead of giving you a search box to find new keywords to optimize for like most keyword research tools do, HitTail analyzes your existing website traffic (using a little script or plugin you install on your website) and automatically suggests keywords it thinks you have a good chance at ranking for.

Hittail even claims to be able to show you the “not provided” keywords hidden in Google Analytics.

How good is HitTail really? Find out in our review. Our experts give you pros, cons, and pricing plans available through HitTail so you can make your own call.

Article Overview

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How Does HitTail Work?

The key concept behind HitTail is that it helps you find keywords based on your existing website traffic. Most of the time these will be long tail (ie. highly specific) keywords that people are searching for and reaching your site with but that don’t have much competition and that you could rank higher for by simply publishing a post with those keywords as the focus for the topic. How does it do this? Hit Tail syncs up with your Google Search Console account and imports your keywords from there. It then uses its proprietary algorithm to find the “low hanging fruit”, or long tail searches with extremely low competition, that you should be able to rank for more easily than higher searched, more competitive terms.

A Way to Get Around “Not Provided” in Google Analytics?

HitTail interface screenshot showing

Hit Tail claims to be able to get around the “not provided” keyword reporting limitation in Google Analytics. What is this? Once web browsers implemented the “Do Not Track” protocol, users were given the option to have their web activity, including keyword searches, hidden from services such as Google Analytics. This became the default setting in some browsers, at which point the majority of keyword data in Google (up to 90% or more) became “not provided,” thereby severely limiting the data sample accessible to webmasters.

Google Search Console, on the other hand, does capture these keywords, but without vital information such as referral sources and conversion tracking that Google Analytics provides. HitTail is attempting to fill this gap by importing Webmaster Tools (WM Tools) keywords, keeping them indefinitely (with Webmaster Tools, your keyword data is only stored for 90 days), and analyzing them to help you find potentially profitable niches.

Keyword Rank Trackers

Another way around the 90 day keyword storage limitation and the 48 hour reporting delay in WM Tools is to sign up for an SEO Rank Tracker, keyword tracking software that track the ranking for keywords you specify and store the data based on the plan you select. You can view charts and see ranking positions for Google Mobile, Desktop, Local Maps, and Youtube (and you can plug in data on your competitors), depending on the provider you go with. Reporting time ranges from delayed to real-time, so you can spot hits to your top ranking positions almost immediately.

How Good Are HitTail’s Keyword Suggestions?

Screenshot of keyword suggestions in HitTail's interface

HitTail will use your Google Search Console (GSC) data to provide keyword suggestions it feels are high search/ low competition (the more stars, the more promising the keyword according to Hit Tail). Our experience with this part of the service is that while some of the keywords are useful, there’s also a lot of junk you’ll need to sift through, including keywords you’ve already addressed.

Numbers we wish they provided side-by-side in this interface is the average monthly search volume of the keyword from Google Keyword Planner, as well as your ranking position from GSC. You can also dig your own suggestions out of GSC for free-  we recommend going down to some of your lower impression, highly specific long tail keywords and seeing where you rank.

Usually addressing a low competition keyword phrase with a quick article or forum topic can boost your ranking position quickly. One potential advantage of HitTail over this approach is that it also includes Google search data from around the globe, as well as other major search engines. And – it stores your keywords indefinitely, whereas GSC only stores your data for a rolling 90 days.

How Useful Is “Long Tail” Keyword Data?

Long Tail keywords are more specific and therefore generally have less competition. While these keywords individually have less searches, in aggregate they can add up to as many or more searches as a more general keyword phrase with more competition. For example, with this article we are targeting the keywords “HitTail Review.” These are more long tail than “HitTail” (which has more searches but is also a lot more competitive), but less longtail than “HitTail Review 2020.”

While it might be easiest to rank for the latter, that term is so specific and niche that it’s not searched for enough times to warrant an article (and there’s the fact that that particular example uses a time sensitive keyword (2020), and traffic may drop significantly after that year). Further, a collection of long tail keywords can actually help your tougher to rank for keywords rank better (because the search engines see you as being an authority on the topic, since you’ve written so much about it).

So we know long tail keywords can be powerful. But how useful is HitTail in this regard? Here’s an example of what you can see:

Screenshot of HitTail long tail keyword interface

In orange you see your top ten keywords, and in green your long tail keywords. This is aggregate data collected since you opened your HitTail account.

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Installation and Setup

Setting up HitTail is very easy. You sign up for an account and then simply install a tracking script (code snippet) on your website so HitTail can gather your keywords. If you’re on WordPress, there’s a plugin that makes this even easier. The interface is extremely user friendly. You can see a listing of your suggested keywords, mark them as acknowledged, or move them into a “To Do” basket.

Professional Writing Program

HitTail also has a professional writing service where you can get a 400 word article on the keyword in your basket for $19. How good is the article quality? Not bad we’ve found. It’s unique and original content. It’s important that you give clear guidelines however as to what you want, and don’t expect in-depth research to happen. This is more for simple, short, surface level type writing (long tail articles typically won’t be long and detailed anyways).

Pricing

Okay, how much does HitTail cost? Below is a table of their pricing plans. The amount you pay actually depends on your website traffic as well, something that they don’t mention (but I’ve included in our table below). If you exceed a certain number of unique visitors per month, you will be automatically upgraded (they do give you a grace period of one month however, in case you decide you don’t want to pay extra).

Pricing Table

PersonalProBusinessAgency
Monthly subscription$9.95/month$19.95/month$39.95/month$79.95/month
Monthly keywords2005001,5004,000
Monthly unique visitors allowed *4,00010,00030,00080,000
Google keyword imports blue checkmark blue checkmark blue checkmark blue checkmark
Unlimited domains blue checkmark blue checkmark blue checkmark blue checkmark
Real-time reporting blue checkmark blue checkmark blue checkmark blue checkmark
Keyword suggestions blue checkmark blue checkmark blue checkmark blue checkmark
Supports all languages blue checkmark blue checkmark blue checkmark
One-click custom articles blue checkmark blue checkmark blue checkmark
Export keyword data to Excel blue checkmark blue checkmark blue checkmark
Email alerts for keyword suggestions blue checkmark blue checkmark blue checkmark

* The cost for unique visitors above 80,000 is $9.95/ 15,000 visitors.

Pros

Cons

  • Free 21-day trial.
  • WordPress plugin makes installation simple.
  • No contracts or long-term commitments.
  • HitTail shows you the “not provided” keywords (via your Webmaster Tools account) that Google Analytics doesn’t share with you.
  • Import Google keywords automatically daily or weekly.
  • Stores your keywords indefinitely, whereas WM Tools only stores them for 90 days.
  • Free year of HitTail if you write a review.
  • Not limited by the number of sites (quotas are based on unique visitors only).
  • If you go over your traffic limit, HitTail will send you an advance notice of such via email. While they do automatically upgrade your account, you are allowed a grace period of one month. This is definitely better than a) stopping the service or b) instantly charging your card.
  • You can order a unique 400 word article for $19 if you don’t have the resources to write all these mini long tail articles yourself.
  • If you don’t cancel your 21-day free trial before it ends you will be automatically billed for the plan you’ve chosen.
  • You need at least 1,000 unique visitors per month to see decent keyword suggestions.
  • Pricing can get quite steep if you operate heavily trafficked sites with over 100,000 visitors per month (of course, with that kind of traffic you can probably afford the monthly cost).
  • While HitTail upgrades your account gracefully if you go over a traffic limit, they don’t do the same if you go under. You will need to manually downgrade.

Best SEO ToolsSEO Tools To Up Your Game

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HitTail’s claim is that you will see a guaranteed increase in your organic traffic rankings. The 21-day free trial will let you put this claim to the test. And of course, HitTail is not your only option. Our experts review a whole suite of SEO Tools you can use to increase your presence on the internet.

Are you leaning towards trying HitTail, or a different keyword research tool?

About The Author:

Alex has been involved on the business side of the internet since the early 2000's. He holds both a Management Science degree from the University of California at San Diego as well as a Computer Science degree from NJIT.

We Rock Your Web had its roots back in 2004 as the tech blog for a web design and development company Alex founded that has grown and evolved into the parent company of We Rock Your Web.

While his foundation is rooted in web development, his expertise today lies in content and digital marketing, SEO, organic and paid search, analytics, and publishing. Alex is an avid tennis player, nature enthusiast, and hiker, and enjoys spending time with his wife, friends, and dogs.

Disclaimer: This website contains reviews, opinions and information regarding products and services manufactured or provided by third parties. We are not responsible in any way for such products and services, and nothing contained here should be construed as a guarantee of the functionality, utility, safety or reliability of any product or services reviewed or discussed. Please follow the directions provided by the manufacturer or service provider when using any product or service reviewed or discussed on this website.

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