BuzzSumo is a marketing analytics software that can help you discover and analyze what’s trending online and on social media. Simply enter a keyword or domain, and it provides insight into what content is working and why, and which influencers can help boost your brand or campaign. This tool is great at helping you generate relevant content ideas and identifies high-traffic keywords you’ll want to include. If you’re big into social media engagement, you’ll want to check out BuzzSumo.
Pros
Cons
Large, searchable index of social media engagement data
Create alerts to track any keyword, topic, brand, competitor and more
Tracks backlinks and your organic growth
Filter for location and see real-time trending content
Search millions of forum posts: Amazon, Reddit, Quora and Q&A sites
Pricey for the analysis you get compared to other platforms
Limited access to LinkedIn data
Some users say it takes a learning curve and filtering needs improvement
Here’s a look at BuzzSumo’s interface:
Price
BuzzSumo offers a 7-day free trial on any plan and you can save 20% if you pay annually.
If you’re looking for backlink analysis but can’t afford Ahrefs, our top choice for backlink SEO research, LINKCheetah is a solid alternative. Although it’s relatively new on the SEO scene, it’s getting great reviews so far — and its monthly cost is far less than Ahrefs. But, you get less, too.
Unlike Ahrefs, however, LINKCheetah is solely a backlink analysis tool. LINKCheetah is reliable for what it gives you, and if backlink research is all you need, it’s worth considering. Otherwise, you may want to look elsewhere.
Pros
Cons
Get instant notifications when you gain or lose backlinks to your website
Ensures that Google has your backlinks referenced
Updates your link data every 24 hours
Lacks other SEO tools, including keyword research & tracking, competitor analysis, etc.
Here is a screenshot of LINKCheetah:
Pricing
LINKCheetah offers a 14-day free trial. You can save 25% off of the following prices if you pay annually. All plans include all of its features.
SE Ranking’s main strength is keyword rank tracking, but it also includes website and on-page SEO auditing. With SE Ranking, you can see how your competitor’s keywords rank compared to yours. It’s an affordable alternative to Authority Labs, our #1 pick for keyword tracking, but it’s not quite as powerful. Still, SE Ranking gets excellent user reviews for its ease of use, accuracy and features and is a great option for small businesses.
Pros
Cons
User-friendly interface
Good competitor analysis
Includes site auditing and a backlink checker
Google Analytics integration
Custom reports and white labeling
Positive user reviews for ease of use and tech support
UI isn’t optimized for mobile use
Social media management only includes Facebook and Twitter
Here’s a look at SE Ranking’s interface:
Price
SE Ranking offers a 14-day free trial. The following prices are for daily ranking updates. You can save 20% for updates every 3 days or 40% for weekly updates. You can also customize the following plans based on the number of keywords you want to track.
IMPORTANT NOTE: This SEO service is currently closed to new members, and there’s no pricing information. We are unclear on whether this product is still for sale or supported. We do not recommend signing up at this time.
SEOBook, owned and operated by SEO guru Aaron Wall, is slightly different than all of the other offerings in this comparison. Wall’s business started in 2003 with one of the most successful SEO books in history and then transitioned his efforts into an online SEO course.
The course is geared towards novice marketers — it claims that you are hiring your own personal SEO expert when you pay for its service. At $300 a month, the cost isn’t cheap, but if you’ve made it this far in the article and you’re completely overwhelmed by the content, a personal SEO expert might not be a bad move.
Once you join, you get personal interaction, but SEOBook also has its own proprietary tools like a keyword suggestion tool, keyword list generator, keyword ranker and competitive analysis.
Pros
Cons
Personal interaction
Community forums to ask questions
Free tools for anyone to use – we found the keyword density tool to be very useful
Not currently available for new user signups
Expensive
Tools are not as advanced as other services
Here is a look at one of the SEOBooks’ tools:
Pricing
SEOBook does not have a free trial, but it does offer prorated refunds.
SEO PowerSuite is a bundle of some powerful, professional SEO tools: Rank Tracker, SEO SpyGlass, WebSite Auditor and LinkAssistant. It offers a free version that has a ton of features, but you can’t save any of your projects.
To get the most out of SEO PowerSuite, you must first pay a one-time fee for the software license and then pay a monthly fee for Search Algo updates — these keep your software in line with search engines’ changing algorithms and let you store projects in SEO PowerSuite Cloud.
Pros
Cons
Excellent SEO Spyglass tool gives you in-depth backlinks research, analysis and anti-penalty link audits
Rank Tracker can harness keywords from Google webmaster tools, Google Trends and Google Analytics
Only one user per software license
Some users report slow speeds with larger amounts of data
Doesn’t have a central dashboard for all 4 tools
Here is a look at the SEO PowerSuite interface:
Pricing
SEO PowerSuite offers a free version — a fantastic way to try out most of its robust features. All editions include unlimited websites and keywords. It offers deep discounts on its monthly Search Algo subscription if you pay annually or every two or three years. They also offer a 30-day money back guarantee on any license.
Professional Edition
$299 Professional License (one-time fee)
$8.33/month Search Algo subscription
Enterprise Edition
$699 Enterprise License (one-time fee)
$19.95/month Search Algo subscription
You also have the option to purchase each tool separately. Individual pricing is the same for Rank Tracker, SEO SpyGlass, LinkAssistant and WebSite Auditor.
$124.75 each: Individual Professional Tool (one-time fee)
SerpBook is an SEO checker that has a similar approach to that of AuthorityLabs in that it focuses on automatic keyword rank checking. SerpBook gives you local and global rank tracking for Google, Bing, Yahoo, Google Mobile, Google Maps and YouTube. You can choose a plan for either bi-hourly updates or daily updates.
SerpBook also automatically updates PageRank, Backlinks, Alexa and Google Mobile. We have used SerpBook in the past for quick alerts when one of our top terms has a significant ranking change.
Pros
Cons
Unlimited tracking of keyword rankings history
Easy to create new categories and share only those specific categories
Note tracking so you can annotate internal changes to your sites
Easy to understand charts to see your rankings on specific days
In our experience, the historical numbers are not that accurate nor up to date
If you rank for the same term across multiple URL’s, SerpBook only shows the top URL
Here’s a look at SerpBook’s rank tracker:
Pricing
SerpBook offers a 7-day free trial and a 14-day money back guarantee on all plans. You can save 20% by paying annually.
Bi-Hourly (Every 2 Hours) Updates
Personal
Beginner
Enterprise
Price Per Month For Bi-Hourly Updates
$65
$108
$468
Keywords/Domains Per Month
250
1,000
5,000
On-Demand Keyword Updates Per Day
750
3,000
15,000
Daily Updates
Personal Daily
Beginner Daily
Enterprise Daily
Price Per Month For Daily Updates
$52
$92
$360
Keywords/Domains Per Month
250
1,000
5,000
On-Demand Keyword Updates Per Day
250
1,000
5,000
Who’s Your Pick?
If you think these companies have too many cons, check out our main SEO Tools review. Now that you’ve had a chance to review all of these tools, whom would you go with?
While attending the University of North Carolina at Chapel Hill’s graduate school for journalism and public relations in the late 1990s, Sally began a long career researching and writing about business, technical and scientific topics.
Her decades of experience as well as a passion to stay on top of the latest online tools and resources combine to help small businesses (and freelancers like herself) flourish.
Disclaimer: This website contains reviews, opinions and information regarding products and services manufactured or provided by third parties. We are not responsible in any way for such products and services, and nothing contained here should be construed as a guarantee of the functionality, utility, safety or reliability of any product or services reviewed or discussed. Please follow the directions provided by the manufacturer or service provider when using any product or service reviewed or discussed on this website.
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