To sustain this free service, we receive affiliate commissions via some of our links. This doesn’t affect rankings. Our review process.
| 1st |
 |
| 2nd |
 |
| 3rd |
 |
Whether you’re a new site owner or just looking for the best way to improve your site’s rankings, we give you the best keyword trackers we’ve found in the industry. These tools will help you in your quest to jump to the top of search engine results and drive more traffic to your site.
Article Overview
- Why Track Keyword Rankings?
- Best Keyword Trackers
- How To Increase Your Rankings (Video)
- What Are The Best SEO Tools?
Why Is Keyword Tracking Necessary?
SEO keyword trackers measure your search engine rankings for targeted keywords and analyze changes in those rankings over time.
We all know how popular search engines are in driving people to websites. Research shows that most users click on one of the first three links that pop up in search results and forget about the rest.
To stay competitive, it’s essential to know how your keywords are ranking in search engines. But the best keyword trackers do much more. They show you how your rankings compare to your competitors and analyze how visitors are making their way to your site via desktop and mobile devices.
All of the tools in our reviews include the following features:
- Organic and PPC (pay-per-click) keyword rank tracking
- Local, national and global tracking
- Competitor analytics
- Historic data
- Tracking on desktop and mobile devices
- Keyword difficulty tools
Best Keyword Tracker
Semrush Review
| #1 |  |
Semrush is an all-in-one SEO marketing tool that gives you everything you need under one roof. This software offers one of the most complete solutions for tracking keyword rankings, including the best competitor comparison on the market.
By using Semrush’s Position Tracking, you can get an in-depth view of how your site is performing compared to competitors’ sites by any keyword. You can create projects based on your entire site or individual articles and automatically pull in all of the performing keywords for that project. Semrush will then help you find the top competitors for that project and assign a unique Visibility Trend so you can easily see if you are rising or dropping in the rankings overall.
For PPC users, Semrush also tells you what keywords your competitors are bidding on and gives you a handy SERP overview.
You can explore each competitor and identify keywords that you’re not targeting but should be. Semrush’s Keyword Difficulty tool even tells you how difficult it would be for your website to rank for each keyword.
Pros |
Cons |
|
|
Pricing
Semrush offers a 7-day money back guarantee on all plans. The following prices are monthly. You get discounts if you pay annually.
| Pro | Guru | Business | Enterprise | |
|---|---|---|---|---|
| Price Per Month | $119.95 | $229.95 | $449.95 | Must Contact |
| Reports Per Day | 3,000 | 5,000 | 10,000 | Must Contact |
| Projects | 5 | 15 | 40 | Must Contact |
| Keywords | 250 | 1,000 | 5,000 | Must Contact |
| Scheduled PDF Reports | 5 | 20 | 50 | Must Contact |
Read Our In-depth Semrush Review
AuthorityLabs Review
| #2 |  |
Looking for a simple but accurate keyword tracker? AuthorityLabs could be the ideal tool for your daily search engine rank tracking needs. Some of its best tools include local tracking by city or zip code, competitor tracking and mobile rankings.
AuthorityLabs also has a couple of features you won’t find elsewhere. First, its “Now Provided” report uncovers Google’s ‘not provided’ data to show you which keywords are driving traffic to any page on your site.
Another unique feature saves you time by allowing you to group multiple domains covering the same topic.
Pros |
Cons |
|
|
Pricing
AuthorityLabs provides some basic free SEO tools, and it offers a 30-day free trial for its paid plans.
| Plus | Pro | Pro Plus | Enterprise | |
|---|---|---|---|---|
| Price Per Month | $49 | $99 | $225 | $450 (Starting) |
| Keywords | 250 | 1,000 | 2,500 | 5,000+ |
| Domains | 50 | 100 | 300 | Unlimited |
Read Our In-depth AuthorityLabs Review
Ahrefs Review
| #3 |  |
Best known for its massive backlink index, Ahrefs has really ramped up its other SEO features, including a new and improved Rank Tracker that launched over 18 months ago.
Not only can you track your and your competitors’ organic and PPC rankings, but you can also track SERP features, see the estimated traffic brought in by each keyword, see position increases/decreases and much more.
Ahrefs also does a fantastic job at identifying keywords you should be ranking for compared to your competitors and gives you a keyword difficulty tool to help you improve with those keywords.
Like Semrush, Ahrefs has strong all-in-one SEO tools, including link analysis, keyword research, site auditing, competitor analytics and more. It’s newer to the comprehensive SEO tool game and is becoming a contender with Semrush, but it’s not quite there yet.
Pros |
Cons |
|
|
Pricing
Ahrefs offers a 7-day trial for $7 for its Lite and Standard plans. You can save 20% off the following prices if you pay annually.
| Lite | Standard | Advanced | Agency | |
|---|---|---|---|---|
| Price Per Month | $99 | $179 | $399 | $999 |
| Number of Users | 1 | 1 | 3 | 5 |
| Campaigns | 5 | 10 | 25 | 100 |
| Tracked Keywords | 300 | 1,000 | 4,000 | 10,000 |
Other Best SEO Ranking Tool Reviews
Although these two popular tools didn’t make our top three list, each is certainly worth consideration.
Moz Pro Review
Moz Pro’s specialty is keyword tracking, and it does a fantastic job. Its primary limitation, which could be a dealbreaker, is that it only gives you weekly updates, rather than daily. If that’s not an issue for you, Moz Pro deserves serious consideration.
Moz Pro’s Rank Tracker gives you a weekly comprehensive overview of your rankings vs your competitors on Google, Bing and Yahoo at national and local levels. This tool also identifies what you need to do to gain ground, including landing in top SERP positions like featured snippets.
Moz Pro is another bundled SEO tool, with site auditing, keyword research and backlink analysis features. But these elements aren’t as strong as what you’ll get with Semrush and Ahrefs.
Pros |
Cons |
|
|
Pricing
Moz Pro offers a 30-day free trial. You can also save 20% off the following monthly prices if you pay annually.
| Standard | Medium | Large | Premium | |
|---|---|---|---|---|
| Price Per Month | $99 | $179 | $249 | $599 |
| Tracked Sites | 5 | 10 | 25 | 50 |
| Tracked Keywords | 300 | 900 | 1,900 | 4,500 |
SE Ranking Review
SE Ranking got its start as a keyword tracking platform, and that’s still one of its best tools. This easy-to-use software is extremely flexible and gives you an in-depth view of both your and your competitors’ rankings.
We also saw a lot of online buzz that SE Ranking gives you incredibly reliable results. In fact, SE Ranking will provide a cached copy if you want to verify your results.
A major downside to SE Ranking is that its PPC competitor database is incomplete and still in Beta version. This could be a dealbreaker for some. Still, SE Ranking is among the most affordable and accurate trackers on the market, making it an excellent tool for organic rankings.
In addition to keyword tracking, SE Ranking includes on-page SEO auditing, keyword research, backlink monitoring, competitor research, lead generation, strong reporting and white labeling and much more.
Pros |
Cons |
|
|
Pricing
SE Ranking offers a 14-day free trial with no credit card required. The following pricing is month-to-month. It offers graduated discounts up to 20% if you subscribe for multiple months.
Optimum Plan
Includes 10 websites, monitoring for 5,000 backlinks and auditing for 25,000 pages.
| Weekly | Every 3 Days | Daily | |
|---|---|---|---|
| 250 Keywords | $23.40 | $31.20 | $39 |
| 500 Keywords | $32.40 | $43.20 | $54 |
| 750 Keywords | $41.40 | $55.20 | $69 |
Plus Plan
Includes unlimited websites, monitoring for 50,000 backlinks and auditing for 2,000 pages.
| Weekly | Every 3 Days | Daily | |
|---|---|---|---|
| 1,000 Keywords | $53.40 | $71.20 | $89 |
| 1,750 Keywords | $89.40 | $119.20 | $149 |
Enterprise Plan
Includes unlimited websites, monitoring for 75,000 backlinks and auditing for 250,000 pages.
| Weekly | Every 3 Days | Daily | |
|---|---|---|---|
| 2,500 Keywords | $113 | $151 | $189 |
| 5,000 Keywords | $209 | $279 | $349 |
| 10,000 Keywords | $329 | $439 | $549 |
| 15,000 Keywords | $449 | $599 | $749 |
| 20,000 Keywords | $539 | $719 | $899 |
How Do I Increase My Google Rankings?
Check out this brief video by SEO guru Neil Patel for some fantastic tips to give your rankings a boost.
What Are The Best SEO Tools?
If you’re looking for more than keyword tracking in your SEO tool or need additional tools to cover all your bases, be sure to read our experts’ comprehensive reviews of the best SEO tools on the market. We include features, pros and cons, pricing and more for the most popular SEO tools on the market.
Do you think all-in-one SEO suites are a better value than bundling specialized SEO tools?
Disclaimer: This website contains reviews, opinions and information regarding products and services manufactured or provided by third parties. We are not responsible in any way for such products and services, and nothing contained here should be construed as a guarantee of the functionality, utility, safety or reliability of any product or services reviewed or discussed. Please follow the directions provided by the manufacturer or service provider when using any product or service reviewed or discussed on this website.