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What is SEO (Search Engine Optimization)?

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SEOSearch = verb. to explore or examine in order to discover.

Why search? A recent study by Doug Hay & Sally Falkow, social media experts, show us why:

  • Over 80% of all web traffic comes from search engines.
  • 85% of Internet users research products and services online before they buy.
  • 80% of ecommerce goes to the first three search results.

You might think, okay, but how many people actually use the Internet?

  • 88% of economically active Americans are online every day.
  • 77% get their news online through Google or Yahoo news.
  • 99% of reporters start their research for a story on the Internet.

What Is SEO?

SEO is short for Search Engine Optimization. It originally meant optimizing the internal structure of your website so search engines would understand and index your content more readily. Today, it’s an umbrella term that includes content marketing and link building efforts used to increase your rankings in the SERPs (Search Engine Results Pages – or what you see when you type a search into a search engine’s search box).

Why SEO?

The next stop in our SEO 101 series is a primer on SEO and what it means to optimize the internal structure of your website. Browse on over to Why SEO? to begin.


About Alex Schenker
Alex bring a series of in-depth articles on search marketing and content management systems as well as troubleshooting tips to We Rock Your Web's collection. He is an avid tennis player, nature enthusiast, and hiker, and enjoys spending time with his wife, friends, and dogs, Bella and Lily.

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1 Comment on "What is SEO (Search Engine Optimization)?"

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Doremon
Doremon

Yes, I’ve understood now what is search and why people need to optimize their content online. Really a good explanation here. Thanks

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