Michelle Schenker

Michelle has been obsessed with marketing most of her life and bringing it all online makes it even more exciting! She prides herself on always staying up on the hottest apps and tech tools to make life more fun and productive. When not geeking it out, you can find her on a hike in the mountains or cooking up a vegetarian meal in the kitchen.

Successfully Managing A Virtual Team

Team Google hangout

As an online publishing company here at We Rock Your Web, our team works all over the world. Further, every member of our team works virtually from their respective home offices. In fact, we rarely meet in person and more than 50% of the team have never met the majority of their teammates. Does this sound familiar? It is a rapidly growing trend and one you might want to consider when seeking your next job or in making business formation decisions.

But, how do you keep employees on task and team-oriented when they are not on-site to keep an eye on? Here are a few of of our top picks when it comes to managing virtual teams. We know them well because we use them virtually every single day to help build team morale and keep everyone on the same page…

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Chapter 5: Cha Ching! How to Make Money With Your Website

How to Make Money with your Website

Show me the money! That’s right, now that you’ve created your website, it’s time to figure out how to make money. If you are an online retailer, the financial path is rather obvious. However, if you’re a blogger, it’s probably not so straightforward. So, I am excited to share with you a couple of different ways that you can make money with your site and have a little fun along the way in this fifth and final phase of the website development process…

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Binders Full of Women Sparks a Social Media Frenzy

Woman with binders and computer

The first presidential debate of the 2012 election season saw the rise of Mitt Romney’s buzz words like “Big Bird” stealing the light from the real issues and the second one was even more of a twitter frenzy with “Binders Full of Women” taking center stage. Tonight, Obama spoke about “Horses and Bayonets” These trending statements and distractions were welcomed by consumers as well as media outlets everywhere…

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Facebook Graph Search and Privacy

Facebook homepage on screen

This week Facebook has started rolling out the new Graph Search for all users. Six months ago, on January 15, 2013, Facebook made an announcement they had promised would be BIG. We all hoped for integration with the newly acquired Instagram brand or perhaps a competitor to Google’s recently acquired Zagat. Maybe even an easier way to manage privacy. But, of course not, this went in a different direction. Facebook introduced Graph Search, a search engine within Facebook that queries all user data you are related to (and often much that you are not directly related to) in your Facebook network of friends and beyond to find things like “Pictures of Catholic Friends who like MegaDeath” or “Coffee Shops my Single Friends like in Seattle (a very extensive list!).” Have you tried Facebook’s new search tool yet and more importantly, have you updated your privacy settings?

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How Design Can Help You Grow Sales With Customer Driven Marketing

Where the magic happens

In today’s super-competitive business world, you have to work harder than ever to stand out. There are tons of other companies who provide the same services you do. So to get more customers, you have to find a way to shine brighter than the competition. The less you look and sound like everyone else, the more you’ll be seen and heard. You have to stand out to be outstanding. (Note: our NEW logo was designed by Stephen Lockwood – easy to work with and super talented and strategic) The right graphic designer can help. But how?…

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Using MarketingProfs to Improve Your Business

MarketingProfs review

Maybe you haven’t heard of MarketingProfs before? Neither had I until a friend told me about it a few weeks ago. But now I cannot believe I went this long without it. And why had so many of my marketing friends kept this great resource a secret? No matter what, glad I’m now on board seeking (and finding) the answers to my marketing questions and jumping right in to use their how-to tips to get started with any marketing activity I am working on. I have found that even after 15 years as a marketing professional, I still find new information to enhance what I already know. Whether you are a CMO (Chief Marketing Officer) of a Fortune 500 company, a small business owner looking for marketing tips, or someone who is just learning about marketing in college, this website has something for everyone and speaks to you on the right level for your expertise…

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