This comparison looks at the leading SEO software options and distinguishes what sets them apart from one another. You’ll notice that most of these solutions have free trials, but after that, there is a monthly fee involved. While there are free SEO tools out there, any experienced online marketer will know that to find a quality solution, you are going to have to pay for it.
SEO (Search Engine Optimization) is a fancy word for helping you get higher up in the search engine rankings. The higher up you are, the more people visit your site (assuming there’s people searching for the keywords you’re ranking for).
More technically, SEO optimizes a website’s content and structure so it can be more effectively indexed (found) by search engines. SEO is typically used as an umbrella term to also include SEM (Search Engine Marketing), or promotion of your content once your site is SEO optimized.
Collectively a search marketing campaign includes keyword analysis, competitive analysis, link building, social sharing, content marketing, conversion optimization, and other buzz words that can work together to help you get more traffic to your site. But don’t feel overwhelmed!
Our SEO Series will take you through all this one concept at a time. And we also have expert articles for those already in the know. If you’re new to the game, begin with our What is SEO? article below.
If you want a site that kills it against your competition, targeting the best keywords is a no-brainer. Keyword research can be a time-consuming chore, unless you have a tool that simplifies the process while optimizing your results. Here, we give you the best keyword research tools, whether you’re a beginner or need to advance your SEO strategies.
SEMrush is one of the most popular all-in-one SEO solutions on the market, because it includes a lot of functionality that you have to pay for separately in other tools, all in one package. It is updated very frequently and new features are added all the time. And while it’s not the least expensive tool on the market, it stacks up well vs the competition. How well exactly? Our experts dive in to find out in our comprehensive SEMrush review.
With its user-friendly interface and robust analytics capabilities, Clicky aims to provide valuable insights to website owners and marketers. And since Google has switched off Universal Analytics as of 7/1/2023, I’m sure plenty of website owners will be seeking an alternative. Let’s dive in and see if it lives up to its promises.
So you’ve built a website and then people just come, right? Unfortunately, that’s often not the case which can be very frustrating (especially if you’ve spent a lot of money and resources on developing your site). So, rather than spamming all your friends and family, how do you get people to know about it and find you?
Learn how to optimize your web pages to help them rank higher in the search engines. Make it easy for the search engines to find, index, and organize your content to help support your link building efforts. You’ll learn how to structure your page using titles, headings, images, links and more for optimal flow of SEO juice.
You’ve probably been convinced that SEO is important for your business (if you haven’t, make sure you read is SEO still worth it?). The problem is, you can’t just tell someone to “go and do SEO for me!” There are so many aspects of SEO, and some will suit your particular business model better than others. The two primary types of SEO that agencies focus on are technical SEO and content SEO, and they are vastly different. Find out what sets them apart and learn which is best suited for your company.