SEO

SEO (Search Engine Optimization) is a fancy word for helping you get higher up in the search engine rankings. The higher up you are, the more people visit your site (assuming there’s people searching for the keywords you’re ranking for).

More technically, SEO optimizes a website’s content and structure so it can be more effectively indexed (found) by search engines. SEO is typically used as an umbrella term to also include SEM (Search Engine Marketing), or promotion of your content once your site is SEO optimized.

Collectively a search marketing campaign includes keyword analysis, competitive analysis, link building, social sharing, content marketing, conversion optimization, and other buzz words that can work together to help you get more traffic to your site. But don’t feel overwhelmed!

Our SEO Series will take you through all this one concept at a time. And we also have expert articles for those already in the know. If you’re new to the game, begin with our What is SEO? article below.

Man holding tablet with SEO on screen

Is SEO Worth It For Small Business In 2023?

So you’ve built a website and then people just come, right? Unfortunately, that’s often not the case which can be very frustrating (especially if you’ve spent a lot of money and resources on developing your site). So, rather than spamming all your friends and family, how do you get people to know about it and find you?

SEO and corresponding icons displayed on a tablet screen, with hands pointing at icons

Technical SEO Vs Content SEO (Explained In Layman’s Terms)

You’ve probably been convinced that SEO is important for your business (if you haven’t, make sure you read is SEO still worth it?). The problem is, you can’t just tell someone to “go and do SEO for me!” There are so many aspects of SEO, and some will suit your particular business model better than others. The two primary types of SEO that agencies focus on are technical SEO and content SEO, and they are vastly different. Find out what sets them apart and learn which is best suited for your company.

Orange book with beads spelling keyword

Keyword Search Trends & Tools: Why Are They So Important?

When it comes to online marketing and making the most out of your brand’s presence, it is important to understand keyword trends. Before starting any endeavor, there is data readily available that can show you the popularity history of a product, industry or specific term. The term keyword trends refers to the process of analyzing keyword searches to find which keywords are trending at the present time. Determining which keywords are currently trending for your product or service is important in being able to target marketing campaigns for the best results. Researching keyword trends is an important first step to determine if interest in your industry is going up or down…

Man holding tablet with SEO on screen

Best SEO Tools 2023: Ahrefs vs Semrush vs Moz vs Raven vs Majestic vs SpyFu & More

This comparison looks at the leading SEO software options and distinguishes what sets them apart from one another. You’ll notice that most of these solutions have free trials, but after that, there is a monthly fee involved. While there are free SEO tools out there, any experienced online marketer will know that to find a quality solution, you are going to have to pay for it.

seo jpg

A Printable Checklist of On Page SEO Factors

Following is an easy to reference, printable checklist of on page SEO factors; essential tips on how to structure your site and its pages and directories optimally for search engine optimization purposes…

google plus logo 225

How to Find Your Google PR (PageRank)

Google’s PageRank algorithm is a ubiquitous SEO feature that has been around for years. Names after Google founder Larry Page, PageRank was established as a way to measure the “importance” of a website…

seo

How To Optimize Your Web Page for SEO

Learn how to optimize your web pages to help them rank higher in the search engines. Make it easy for the search engines to find, index, and organize your content to help support your link building efforts. You’ll learn how to structure your page using titles, headings, images, links and more for optimal flow of SEO juice…

folders1

Redirect Folder to Subdomain

The straightforward method of using .htaccess to redirect a folder to a subdomain is as follows: RewriteEngine on RewriteCond %{HTTP_HOST} ^(www\.)?example\.com$ RewriteRule ^folder/(.*) //subdomain.example.com/$1 [R=301,L] This works fine if you’re redirecting a folder that is not associated with a subdomain (ie. the subdomain example.com/subdomain is stored, from the server’s point of view, at example.com/subdomain). However, …

Redirect Folder to Subdomain Read More »

hittail no more not provided

Google Analytics: How To Unlock “Keyword Not Provided” Keywords

Google Analytics used to show all the keywords searchers were typing in to find your site. But this changed many years ago when privacy concerns started to impact how much tracking of user searching was allowed. Today it’s gotten to the point where Analytics is primarily used for publishers to determine traffic, vs the keywords being used to locate your product or service. Don’t worry, our experts will show you a way around this limitation.

semrush review jpg

Semrush Review: Pricing, Keyword Research, Competitor Analysis, Site Audit, Competitors, & More

SEMrush is one of the most popular all-in-one SEO solutions on the market, because it includes a lot of functionality that you have to pay for separately in other tools, all in one package. It is updated very frequently and new features are added all the time. And while it’s not the least expensive tool on the market, it stacks up well vs the competition. How well exactly? Our experts dive in to find out in our comprehensive SEMrush review.

Scroll to Top