SEO

SEO (Search Engine Optimization) is a fancy word for helping you get higher up in the search engine rankings. The higher up you are, the more people visit your site (assuming there’s people searching for the keywords you’re ranking for).

More technically, SEO optimizes a website’s content and structure so it can be more effectively indexed (found) by search engines. SEO is typically used as an umbrella term to also include SEM (Search Engine Marketing), or promotion of your content once your site is SEO optimized.

Collectively a search marketing campaign includes keyword analysis, competitive analysis, link building, social sharing, content marketing, conversion optimization, and other buzz words that can work together to help you get more traffic to your site. But don’t feel overwhelmed!

Our SEO Series will take you through all this one concept at a time. And we also have expert articles for those already in the know. If you’re new to the game, begin with our What is SEO? article below.

Best SEO Tools 2022: Ahrefs vs Semrush vs Moz vs Raven vs Majestic vs SpyFu & More

Best SEO Tools

This comparison looks at the leading SEO software options and distinguishes what sets them apart from one another. You’ll notice that most of these solutions have free trials, but after that, there is a monthly fee involved. While there are free SEO tools out there, any experienced online marketer will know that to find a quality solution, you are going to have to pay for it.

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Best Keyword Research Tool: Semrush vs Ahrefs vs Moz Pro vs KWFinder vs Long Tail Pro vs SpyFu

Screenshot of SEMRush Keyword Research Tool (caption: Best Keyword Research Tool)

If you want a site that kills it against your competition, targeting the best keywords is a no-brainer. Keyword research can be a time-consuming chore, unless you have a tool that simplifies the process while optimizing your results. Here, we give you the best keyword research tools, whether you’re a beginner or need to advance your SEO strategies.

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Google Analytics: How To Unlock “Keyword Not Provided” Keywords

Google Analytics console showing a list of keywords with "not provided" ones at the top

Google Analytics used to show all the keywords searchers were typing in to find your site. But this changed many years ago when privacy concerns started to impact how much tracking of user searching was allowed. Today it’s gotten to the point where Analytics is primarily used for publishers to determine traffic, vs the keywords being used to locate your product or service. Don’t worry, our experts will show you a way around this limitation.

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Semrush Review: Pricing, Keyword Research, Competitor Analysis, Site Audit, Competitors, & More

SEMrush on laptop screen

SEMrush is one of the most popular all-in-one SEO solutions on the market, because it includes a lot of functionality that you have to pay for separately in other tools, all in one package. It is updated very frequently and new features are added all the time. And while it’s not the least expensive tool on the market, it stacks up well vs the competition. How well exactly? Our experts dive in to find out in our comprehensive SEMrush review.

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