SEMrush Review: The Best All-Encompassing SEO Tool?

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SEMrush on laptop screenIf you’re looking for the best way to manage your SEO strategy, stop what you’re doing and read our SEMrush review right now.

SEMrush is one of the most popular SEO tools on the market, largely because it does a lot — and does it all well. We highly recommend this tool if you want to take your site’s competitive edge to the highest level.

Visit SEMrush’s Website

Article Overview


4.75 / 5
Competitor Analytics 5.0
Keyword Research Tools 4.8
Reporting 4.8
Pricing 4.5
Reputation/Customer Support 4.8


  • Site Audit tool shows overall website health and what issues need to be addressed.
  • Position Tracking tool provides historical data and can target different devices and locations.
  • SEO Ideas tool looks at your content and compares it to your competitors’ to give you ideas.
  • Brand Monitoring tool allows you to easily monitor your brand reputation online.
  • Great for competitor evaluation – track keyword position changes, traffic values, and more.
  • Speedy! The data loads quickly, unlike some competing services.


  • While we appreciate SEMrush’s Keyword Difficulty tool, we’ve found it places too much emphasis on total Google results instead of exact results, perhaps making some keywords less difficult than their rating indicates.

SEMrush Key Features

You can get overwhelmed with SEMrush at first because it’s so feature rich. But it’s worth it in the end! Here’s a fairly brief (we could go on and on) overview of this tool’s main features.

Site Audit

You can boost your website’s SEO success using several SEMrush tools. The general Audit feature gives you stats on your current organic and paid searches, backlink performance, etc.

SEMrush also has an excellent SEO Ideas tool that offers you specific insights and suggestions on areas that could use improvement. And their Brand Monitoring tool lets you track, measure and adjust how people are viewing your brand.

SEMrush Site Audit Screenshot

Competitor Analysis

Competitive analysis is where SEMrush stands out from the pack. SEMrush gives you powerful information on who your competing websites are and how they’re performing.

You can see data about their top keywords, display advertising, link building, paid and organic searches and how they’re doing in rankings. You can manually enter your competitors, but SEMrush also analyzes your keywords and finds competitors you didn’t know existed.

SEMrush Competitor Analysis

Keyword Research

SEMrush takes keyword research to a deeper level and lets you play with the big boys — websites that rank in Google’s and Bing’s top results. Along with the basic data, like CPC and volume, you’ll also get information on keyword difficulty, trends, the number of results, SERP features and more for every queried keyword, including long tail keywords.

In the cons above we distinguish between “total” and “exact” Google search results — this simply means if you type a keyword phrase into Google using quotes (“we rock your web”), it will provide the exact number of results for that phrase.

We’ve found this value is more useful in calculating how competitive a phrase is than the large number of results that’s returned when you don’t use quotes (ie. you type in ‘we rock your web’ without quotes).

SEMrush Keyword Research Screenshot

Link Building

You can do some serious backlink research with SEMrush to help you boost your website’s reputation on the Internet. SEMrush gives you insights into how authoritative a referring domain is and where it’s located. You’ll also be able to see if each backlink is a follow or no follow link.

SEMrush also allows you to see how your competitors’ backlinks are performing. SEMrush recently launched a backlink audit tool that helps you find toxic links so you can easily disavow with Google’s Search Console.

Social Media Poster & Tracker

SEMRush screenshot

SEMrush’s Social Media reporting and posting tool allows you to manage and track all of your social media under the same roof as your SEO. You can link your Facebook, Twitter, Pinterest, Instagram accounts (and more) and schedule posts to publish at the most ideal time (when your fans and followers are online).

You can see all your scheduled content in one calendar and create custom, detailed reports about your social audience, their activity, user engagement and more. All of this data is also available to analyze your competitors’ social media efforts. We made the switch to SEMRush for our social media management and rank them as one of the best in our social media management tools review.

SEMrush’s Newest Features

SEMrush is constantly adding new features. Some of its latest additions include:

  • U.S. database now has over 200 million organic keywords
  • New tool to discover any company’s mobile traffic sources
  • Track your brand mentions on Instagram
  • A/B testing for Amazon seller listings
  • Easy tool to boost your social media posts
  • Ability to track mentions of your brand or a specific topic on forums like Reddit & Quora
  • New Traffics Analytics API


SEMrush offers a 7-day money back guarantee on all plans. The following prices are monthly. You get discounts if you pay annually.

Price Per Month$99.95$199.95$399.95Must Contact
Reports Per Day3,0005,00010,000Must Contact
Projects550200Must Contact
Keywords5001,5005,000Must Contact
Scheduled PDF Reports52050Must Contact

There are also custom SEMrush plans if there isn’t a stock product that works perfectly for you. For example, if you just want to add another session (simultaneous login) or user, you can pay for this a la carte.


Our readers have access to an exclusive 14 day free trial for SEMrush Pro! Just use this link to get started.

How Do Users Weigh In On SEMrush?

Here’s a sampling of user feedback we’ve found on SEMrush. A vast majority of customer reviews around the web are overwhelmingly positive about SEMrush.

Positive Reviews

Awesome SEO tool. I use it on a daily basis and most other SEO colleagues also use it. You can benshmark [sic] your domain with that of competitors – on different levels (PLA/Display Ads/backlinks/rankings). Very usefull and very detailed information. You can further use it to expand on the keywords and find new related ones with the keyword analysis function. Also good if you want to expand into new markets. – Andrea S., G2 Crowd 4/30/2018

Not only is the service they provide fantastic but their customer service was rapid to reply when I had a problem and they resolved it immediately. They are a bit pricier than some others but worth every penny. – D. Hazan, Trustpilot 4/27/2018

Negative Reviews

Some SEMRush data has a delay, which we’ve caught only by comparing data available in Google Search Console. For situations in which we are monitoring specific keywords, SEMRush is not the most reliable. – User, G2 Crowd 5/2/2018

Decent features but poor money garbing practice by making it a hard to cancel subscription resulting in me being charged another month unnecessarily. – Mark, Trustpilot 8/26/2017

Want To See SEMrush In Action?

Check out the video below for an overview of SEMrush’s easy interface and visually engaging platform.

SEMrush vs Moz

We often get asked how SEMrush compares to Moz, a known leader in the SEO world that has been around since the beginning. We’ve got the answers for you in our exclusive Moz vs SEMrush showdown!

Is SEMrush Right For You?

Visit SEMrush’s Website

It may take a little while for you to get used to ALL the robust features SEMrush offers, but once you dive deeper into this tool, you won’t be disappointed. We are confident that SEMrush is a great all-in-one tool for any SEO marketer (confident because we use and pay for it ourselves as our primary SEO tool). See how it fares in our Best SEO Tools comparison, and read our interview with SEMrush CEO Oleg Shchegolev.

Just getting started with SEO, or are you a veteran?

About The Author:

While attending the University of North Carolina at Chapel Hill’s graduate school for journalism and public relations in the late 1990s, Sally began a long career researching and writing about business, technical and scientific topics. Her decades of experience as well as a passion to stay on top of the latest online tools and resources combine to help small businesses (and freelancers like herself) flourish.

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Leave a Reply

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Does anyone else have this and if so is it worth the price?
Yes, I use Semrush and it is invaluable for my needs. The three biggest areas I use it are for keyword research for new articles, position tracking to see how my main keywords are doing (and seeing my competitors as well) and the site audit. The audit tool is amazing for finding broking links, images and other seo issues that I normally wouldn’t know about.