Best SEO Tools 2022: Ahrefs vs Semrush vs Moz vs Raven vs Majestic vs SpyFu & More

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Best for…
Overall SEO
Semrush logo
Keyword Tracking
Backlink Tracking
Ahrefs logo

If you’re familiar with SEO (Search Engine Optimization), you know how ever-changing and evolving the industry is. While anyone in this field needs to stay up on the latest industry trends, the most important part of the job is tracking and strategizing your SEO plan. Trying to do this without an SEO tool is a fool’s errand.

This comparison looks at the leading SEO software options and distinguishes what sets them apart from one another. You’ll notice that these solutions have free trials, but after that, there is a monthly fee involved. While there are free SEO tools out there, any experienced online marketer knows that to find a quality solution, you’re going to have to pay for it.

Article Overview

5 Factors To Consider In A SEO Tool

It’s important to keep in mind what you’re looking for in your SEO marketing before choosing a tool.

  1. Are you the webmaster for one website?
  2. Are you an SEO service provider with dozens of clients?
  3. Do you just need a keyword tracker or extensive competitor analysis?
  4. How about an easier way to do keyword research?
  5. Or maybe you have a great keyword strategy and just need to focus on backlinks.

There are different tools for different goals and some tools that try to combine every possible SEO strategy.

Best SEO Tools

We’ve chosen three SEO tools that set themselves apart from the competition based on what they’re best for.

Best SEO Tool Overall: Semrush Review

Semrush logoVisit Website

It’s always a concern when it seems like one product is trying to do too many things at once. This was my hesitation when I first learned about SEMRush years ago. But after a few years of daily use, I’m comfortable saying that Semrush does a little bit of everything, and does it all well.

The backbone of Semrush is the Analytics Reports. From this tool, you can research search data with the largest keyword database on the market, traffic, and competitors for a domain or a keyword. If you are into paid advertising, you can get a deep look into what keywords your competitors are bidding on and how much traffic they are generating from their efforts.

Piggybacking on all of this research is Semrush’s backlink analysis, including an analysis of toxic backlinks. We are customers of Semrush and use most features of the service in our SEO marketing.

Semrush is constantly adding new features. Some of its latest additions include:

  • Traffic Jet — an AI-powered tool that fully automates traffic acquisition and gives you instant access to hundreds of premium traffic sources including Google Search & Display, Microsoft Advertising, Facebook, Amazon, Instagram, Quora, Reddit, and hundreds of other advertising platforms
  • Social Media Ads Tool — allows you to create, launch, manage and optimize ads on Facebook and Instagram
  • Improved level of accuracy in Traffic Analytics
  • In-depth Custom Market Analysis reports
  • Content Marketing Platform — tools to help you create and optimize your content

Pros

Cons

  • Site Audit tool shows overall website health and what issues you need to address
  • Position Tracking tool provides historical data and can target different devices and locations for all users, on all subscriptions
  • Keyword Magic Tool gives access to 20 billion keywords and allows you to drill down into specific subtopics to build your campaign
  • Keyword Gap tool looks at your content and compares it to your competitors to give you ideas
  • Keyword Overview tool allows you to easily research new keywords from various locations within Semrush and add them all to one convenient location
  • Brand Monitoring tool easily allows you to monitor your brand reputation online
  • Sensor tool gives you a SERP score and graphics to see how your Google rankings have been performing
  • Great for competitor evaluation — track keyword position changes, traffic values, and more
  • Traffic Analytics, including mobile traffic data and mobile vs desktop comparison (added fee for Guru & Pro plans)
  • Speedy — The data loads quickly, unlike some competing services
  • White Label and Branded PDF reports available
  • Learning curve to master its many features
  • While we appreciate Semrush’s Keyword Difficulty tool, we’ve found it places too much emphasis on total Google results, perhaps making some keywords less difficult than their rating provides

Here is an overview of Semrush’s interface:

Semrush Screenshot

Pricing

Semrush offers a 7-day money-back guarantee on all plans. The following prices are monthly. You can save up to 17% if you pay annually.

Pro Guru Business Enterprise
Price Per Month $119.95 $229.95 $449.95 Contact
Number of Users* 1 1 1 Contact
Results Per Report 10,000 30,000 50,000 Contact
Projects 5 15 40 Contact
Tracked Keywords 500 1,500 5,000 Contact

*Each plan gets one power user and additional users can be added for $20-50 per month.

Read Our In-Depth Semrush Review

Best Keyword Tracker: AuthorityLabs Review

Authority Labs logoVisit Website

AuthorityLabs is your go-to tool for daily search engine ranking tracking. The local tracking feature (you can filter by country, city, or zip code), is a great tool for those targeting local areas. Other features include competitor tracking and mobile rankings.

Another unique feature is the “Now Provided” report. By linking your account with Google Analytics, you’ll be able to easily see what terms you are ranking for and can implement those terms into AuthorityLabs with one click. If you have multiple domains covering the same topic, you can save time with domain groups — a unique feature in our findings. We have used AuthorityLabs in the past to track keywords by monetary value.

New additions to AuthorityLabs include:

  • Data API is newly redesigned for user-friendliness
  • Ability to collect custom data points about specific SERP features
  • Can track product rankings on Amazon, Walmart, Targets, and more

Pros

Cons

  • Free tools available
  • See your daily rankings on Google, Yahoo, and Bing
  • Now Provided Report gives you access to keywords you rank for that you may not be aware of
  • Track mobile rankings
  • Shows all URLs you are ranking for if you rank for multiple URLs with the same term
  • Get alerts for the latest Google updates
  • Unlimited users
  • Sorts keywords by default alphabetically and no way to change this setting
  • Some complaints that the data loads slowly

Here’s a look at the AuthorityLabs Interface:

Authority Labs Screenshot

Pricing

AuthorityLabs offers a 30-day free trial.

Plus Pro Pro Plus Enterprise
Price Per Month $49 $99 $225 $450 (Starting)
Keywords 250 1,000 2,500 5,000+
Domains 50 100 300 Unlimited

Read Our In-Depth AuthorityLabs Review

Best Backlink Tracker: Ahrefs Review

Ahrefs logoVisit Website

Ahrefs offers among the best backlink analysis available among all SEO tools. Not only is its backlink database massive compared to other tools, but Ahrefs’ competitor analysis is also among the best.

Another top feature is its Content Explorer, which searches the web for the most popular content for any keyword or topic. Other key features include SERP overview and position history, related keyword ideas and the difficulty level. Ahrefs takes some time to learn, but its results are worth the learning curve.

New additions to Ahrefs include:

  • Easy tracking for ‘rel=UGC’ and ‘rel=sponsored’ links
  • Total monthly organic traffic in API
  • Improved user-friendly dashboard
  • Combined projects manager for their Dashboard, Rank Tracker and Site Audit tools
  • See the paid search history for any keyword
  • 3 new ways to group search results in Content Explorer: by authors, websites and languages
  • Access the Organic keywords report for massive sites like YouTube or Amazon

Pros

Cons

  • Extensive web crawler (among the best available)
  • Huge backlink database
  • Easy, one-click SEO checker for competitors
  • Comprehensive social share information
  • Tracks your rankings
  • Set alerts for new & lost backlinks, web mentions and keywords rankings
  • See traffic estimates for all top-10 ranked pages
  • SEO toolbar Chrome extension
  • Only the two highest plans give you everyday updates
  • No local keywords included in search volumes
  • Keyword suggestions don’t come with a relevancy score
  • Web traffic stats not as robust as other tools

Here is a look at Ahref’s interface:

Ahref's screenshot

Pricing

Ahrefs offers a 7-day trial for $7 for its Lite and Standard plans. You can save 20% off the following prices if you pay annually.

Lite Standard Advanced Agency
Price Per Month $99 $199 $399 $999
Number of Users 1 1 3 5
Results Per Report 2,500 30,000 75,000 150,000
Projects 5 10 25 100
Tracked Keywords 750 2,000 5,000 10,000

SEO Tool Reviews (A – Z)

Now without further ado, here are our reviews of the remaining SEO Tools candidates requested by our readers. And while these services didn’t crack our “best of” awards, they are all worthy of a look if you are serious about search engine optimization.

BuzzSumo | LinkCheetah | SE Ranking | SEOBook | SEO Power Suite | Keyword.comLong Tail Pro | Majestic | Mangools | Moz | Raven | SpyFu | Ubersuggest

BuzzSumo Review

BuzzSumo logo

Visit Website

BuzzSumo is a marketing analytics software that can help you discover and analyze what’s trending online and on social media. Simply enter a keyword or domain, and it provides insight into what content is working and why, and which influencers can help boost your brand or campaign. This tool is great at helping you generate relevant content ideas and identifies high-traffic keywords you’ll want to include. If you’re big into social media engagement, you’ll want to check out BuzzSumo.

Pros

Cons

  • Large, searchable index of social media engagement data
  • Create alerts to track any keyword, topic, brand, competitor, and more
  • Tracks backlinks and your organic growth
  • Filter for location and see real-time trending content
  • Search millions of forum posts: Amazon, Reddit, Quora, and Q&A sites
  • Pricey for the analysis you get compared to other platforms
  • Limited access to LinkedIn data
  • Some users say it takes a learning curve and filtering needs improvement

Here’s a look at BuzzSumo’s interface:

BuzzSumo screenshot

Price

BuzzSumo offers a 7-day free trial on any plan and you can save 20% if you pay annually.

Free Pro Plus Large Enterprise
Price Per Month $0 $99 $179 $299 $499+
# of Users 1 1-5 10 15 Custom
Alerts 0 5 10 30 50+
Years of Data 1 1 1 2 5
Exports/Month 0 50 150 200 200+
Searches/Month 10 Unlimited Unlimited Unlimited Unlimited
Question Analyzer Checkmark Checkmark Checkmark
Facebook Analyzer Checkmark Checkmark

SE Ranking Review

SE Ranking logo

Visit Website

SE Ranking’s main strength is keyword rank tracking, but it also includes website and on-page SEO auditing. With SE Ranking, you can see how your competitor’s keywords rank compared to yours. It’s an affordable alternative to Authority Labs, our #1 pick for keyword tracking, but it’s not quite as powerful. Still, SE Ranking gets excellent user reviews for its ease of use, accuracy, and features and is a great option for small businesses.

Pros

Cons

  • User-friendly interface
  • Good competitor analysis
  • Includes site auditing and a backlink checker
  • Google Analytics integration
  • Custom reports and white labeling
  • Positive user reviews for ease of use and tech support
  • UI isn’t optimized for mobile use
  • Social media management only includes Facebook and Twitter

Here’s a look at SE Ranking’s interface:

SERanking's interface

Price

SE Ranking offers a 14-day free trial. The following prices are for daily ranking updates paid monthly. You can save 20% for updates every 3 days or 40% for weekly updates. You can also customize the following plans based on the number of keywords you want to track.

Optimum Plus Enterprise
Price Per Month $49 $109 $239
# of Keywords 250 1,000 2,500
# of Websites 10 Unlimited Unlimited
Track Backlinks 6,000 30,000 90,000
Reports/Day 100 5,000 10,000
SEO Checker Pages/Month 20 30 100

SEOBook Review

SEO Book logoVisit Website

IMPORTANT NOTE: This SEO service is currently closed to new members, and there’s no pricing information. We are unclear on whether this product is still for sale or supported. We do not recommend signing up at this time.

SEOBook, owned and operated by SEO guru Aaron Wall, is slightly different than all of the other offerings in this comparison. Wall’s business started in 2003 with one of the most successful SEO books in history and then transitioned his efforts into an online SEO course.

The course is geared towards novice marketers — it claims that you are hiring your own personal SEO expert when you pay for its service. At $300 a month, the cost isn’t cheap, but if you’ve made it this far in the article and you’re completely overwhelmed by the content, a personal SEO expert might not be a bad move.

Once you join, you get personal interaction, but SEOBook also has its own proprietary tools like a keyword suggestion tool, keyword list generator, keyword ranker, and competitive analysis.

Pros

Cons

  • Personal interaction
  • Community forums to ask questions
  • Free tools for anyone to use – we found the keyword density tool to be very useful
  • Not currently available for new user signups
  • Expensive
  • Tools are not as advanced as other services

Here is a look at one of the SEOBooks’ tools:

SEOBook screenshot

Pricing

SEOBook does not have a free trial, but it does offer prorated refunds.

  • $300/month

Link-Assistant Review (Formerly SEO PowerSuite)

Visit Website

Link-Assistant (formerly known as SEO PowerSuite) is a bundle of some powerful, professional SEO tools: Rank Tracker, SEO SpyGlass, WebSite Auditor and LinkAssistant. It offers a free version that has a ton of features, but you can’t save any of your projects.

To get the most out of Link-Assistant, you must first pay a one-time fee for the software license and then pay a monthly fee for Search Algo updates — these keep your software in line with search engines’ changing algorithms and let you store projects in the Link-Assistant Cloud.

Pros

Cons

  • Excellent SEO Spyglass tool gives you in-depth backlinks research, analysis, and anti-penalty link audits
  • Rank Tracker can harness keywords from Google webmaster tools, Google Trends and Google Analytics
  • Only one user per software license
  • Some users report slow speeds with larger amounts of data
  • Doesn’t have a central dashboard for all 4 tools

Here is a look at the Link-Assistant interface:

SEO Power Suite Screenshot

Pricing

All editions include unlimited websites and keywords. They also offer a 30-day money-back guarantee on any license.

  • Professional Edition: $299 License (one-time fee)
  • Enterprise Edition: $699 License (one-time fee)

Keyword.com Review

Keyword.com logoVisit Website

Keyword.com (formerly SerpBook) is a keyword rank tracker that has a similar approach to that of AuthorityLabs in that it focuses on keyword rank checking. They provide local and global rank tracking of the top 100 results for Google Mobile, Google Desktop, Google Local Maps, and YouTube. You can choose a plan (number of trackable keywords) for either bi-hourly updates or daily updates (these happen automatically) and get a discount with an annual subscription.

We use them in addition to Semrush (our primary SEO platform) for quick alerts when one of our top terms has a significant ranking change. They have an API you can use to really leverage the power of the platform.

Pro Tip: Track Google Mobile To Cover Desktop Rankings Also

Keyword.com gives you the option to track both Google Mobile and Google Desktop results. But since Google recently announced a mobile first index (rankings for both desktop and mobile results are based on the mobile index now, not the desktop index), you really only need to track Google Mobile, regardless of which traffic source is the primary driver behind visitors to your site. This saves you from using 2 credits to track each keyword.

Pros

Cons

  • Unlimited tracking of keyword rankings history (charts)
  • Create view keys (open or password protected) to share with your team
  • API to manage and process data
  • Manual keyword refreshes to instantly get updated rankings
  • Keyword alerts that update bi-hourly or daily
  • Note tracking so you can annotate internal changes to your sites
  • Easy to understand charts to see your rankings on specific days
  • Grouping by category and sub-categories
  • In our experience, the historical numbers are not that accurate nor up to date
  • If you rank for the same term across multiple URL’s, Keyword.com only shows the top URL
  • Pulls search volume from Google Adwords Keyword Planner, which is not always accurate
  • Your keyword allocation only counts once for each tracker, so if you want to track Mobile, Desktop, Maps, and Youtube, the same keyword will use up 4 credits

Here’s a look at Keyword.com’s dashboard:

Keyword.com screenshot of dashboard

Pricing

Keyword.com offers a 7-day free trial and a 14-day money back guarantee on all plans. You can save 20% by paying annually.

Starter Consultant Agency
Update Frequency $24 $38 $119
Keywords Tracked 100 200 1,000
On-Demand Keyword Updates/Day 100 200 1,000

Long Tail Pro Review

LongTailPro logoVisit Website

Long Tail Pro’s core areas are keyword research, competitor analysis, and rank checking, but its main strength is as a keyword ranking tool. Long Tail Pro pulls keywords from Google’s Keyword Planner and uses a unique Keyword Competitiveness algorithm to calculate each keyword’s ranking potential (on a 1-100 scale).

This tool can save you a ton of time by quickly analyzing the top 10 results in Google for each of your keywords. It also checks SERP data points in your meta tags, domain and page authority, and much more. Its new Rank Value tool gives you an estimated monetary value, including income from AdWords and Amazon Affiliates, of ranking in the #1 spot for any given keyword.

Pros

Cons

  • Among the most accurate keyword ranking tools to help calculate keyword profitability 
  • Detailed competitor metrics
  • Get custom keyword difficulty recommendations
  • Fast, cloud-based platform
  • Some users report that the tool is inconsistent in bringing back data, i.e., the keyword analysis feature shows the load box but with no data

Here is a screenshot of Long Tail Pro:

Long Tail Pro Screenshot

Pricing

Long Tail Pro offers a 7-day free trial, a 10-day money back guarantee and save up to 30% off if you pay annually.

Starter Pro Agency
Price Per Month $37 $67 $147
Simultaneous Users 1 3 5
Daily Keyword Lookups 800 2,500 6,000
Tracked Keywords 30 200 1,000

Majestic Review

Majestic logoVisit Website

Majestic (formally MajesticSEO) is laser-focused as a leading backlink history checker. As you probably expect, with this tool you can track referring domains and backlinks to any URL. Where does Majestic start to differentiate itself? The detailed reporting of new and lost backlinks and anchor text reports. We are customers of Majestic and use it as our primary backlink tracker.

The feature we are most impressed by is Majestic’s custom Trust Flow and Citation Flow scores. Trust flow is a method of looking at a site’s link profile and comparing that profile to other websites with a similar profile. If those sites are quality, the Trust Flow is higher. If those sites are not quality, the Trust Flow is lower. Citation flow looks at the number of links and the quality of them and assigns a score.

In 2019, Majestic launched Link Context, a new tool that gives you insights into what content surrounds every backlink you check, including text, other internal and external links, images, whether the main link is an editorial or directory link and much more.

Pros

Cons

  • All-in-one backlink checker
  • Unique Trust Flow and Citation Flow metrics
  • Google compliant rank tracking and keyword search data
  • SEO toolbar Chrome extension
  • Exporting reports can be tedious — lots of columns presented all at once
  • User interface is dated

Here’s a look at Majestic’s interface:

Majestic Screenshot

Pricing

All plans include a 7-day money-back guarantee.

Lite Pro API
Price Per Month $49.99 $99.99 $399.99
Annual Price $499.99 $999.99 $3,999.99
Number of Users 1 1 5
Detailed Reports 60 300 950
Analyzable Links 1 Million 20 Million 100 Million

Mangools Review

Mangools logo

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Mangools is one of the most affordable, high-quality suites of SEO tools you can find, making it ideal for bloggers and small businesses. You also get all of its features with every plan, unlike some other premium tools. Its 5-tool suite includes KWFinder, LinkMiner, SiteProfiler, SERPChecker, and SERPWatcher.

Its strongest tool is the KWFinder, which helps you find your ideal long tail keywords with low SEO difficulty and high search volume. For every keyword, you get details about trends, SERP results, search volume, difficulty, and cost per click. You can also enter any competitor’s domain or URL to see the best keywords they rank for. Their database is 1.6 billion strong and growing by 20 million every month.

Mangools SERPChecker is also a powerhouse tool. You can select from metrics by Mangools, Moz, or Majestic to determine the website authority of your competitors and discover ways to outrank them. SERPWatcher lets you track your rankings daily in any location and on any device.

Pros

Cons

  • Intuitive user interface with data presented in easy-to-understand graphs, charts and lists
  • Extensive national, regional and local keyword research
  • In-depth SERP analysis down to a local level to help you outrank your competitors
  • Dominance Index tells you your site’s organic traffic performance based on the current keywords you are ranking for
  • Chrome extension
  • Backlink database and analysis not as extensive as Ahrefs or Majestic
  • Agency plan doesn’t offer a dashboard for clients like other premium tools do

Here’s a look at Mangools’ interface:

Mangools

Price

Mangools has a 10-day free trial and a 48-hour money-back guarantee on all plans. They also offer a 40% discount on the following pricing if you pay annually.

Basic Premium Agency
Price Per Month $49 $69 $129
Simultaneous Users 1 3 10
Keyword Suggestions 200 Unlimited Unlimited
Tracked Keywords 200 700 1,500
Site Lookups 20 70 150
SERP Lookups 100 500 1,200

Moz Pro Review

Moz logoVisit Website

Moz is a known leader in the SEO world. Its blog is consistently one of the best resources for online marketers. There are a handful of Moz products available, but we’re focusing on its most popular product, Moz Pro.

The core competency of Moz Pro is tracking keyword rankings, but you also get access to Moz’s Link Explorer — a powerful link profile analysis. Another fantastic feature is a site crawl that identifies possible SEO issues, similar to Semrush’s Site Audit.

Pros

Cons

  • Search Visibility Score shows overall rankings performance
  • Moz Page and Domain Authority provide unique metrics
  • SEO toolbar Chrome extension
  • Tracks keywords weekly instead of daily
  • UI navigation is a bit confusing

Here is a look at Moz Pro’s keyword tracking interface:

Moz Pro Screenshot

Pricing

Moz Pro offers a 30-day free trial. You can also save 20% off the following monthly prices if you pay annually.

Standard Medium Large Premium
Price Per Month $99 $179 $299 $599
Tracked Sites 3 10 25 50
Tracked Keywords 300 1,500 3,000 4,500
Keyword Queries/Month 150 5,000 15,000 30,000
Keyword Lists 5 30 60 100

Raven Tools Review

Raven logoVisit Website

Raven Tools’ main focus is on custom reporting, so if you are an agency that represents a lot of clients, this could be a good fit. Raven started as an agency more than 10 years ago and couldn’t find an online marketing solution that had everything it needed, so it created its own.

Its drag-and-drop reporting allows you to provide an all-encompassing report for whatever your client desires. Raven Tools has a site auditor, keyword ranking reporting, and a link checker. You can create white-label reports with performance metrics from Google Analytics, Search Console, AdWords, Facebook, Bing Ads, and more.

Pros

Cons

  • Users report that Raven is willing to add features based on customer feedback
  • Custom, drag-and-drop reporting of any combination of Raven features
  • Built-in backlink analysis tool
  • Rank searching through Google Search Console
  • Complicated user interface that takes a while to learn
  • Could use more customizable visuals for data presentations

Here’s a look at Raven’s site auditor:

Raven Tools Screenshot

Pricing

Raven Tools offer a 14-day free trial. You can save up to 30% if you pay annually. All plans offer unlimited branded reports.

Small Biz Start Grow Thrive Lead
Price Per Month $49 $109 $199 $299 $479
Domains/Campaigns 2 20 80 160 Unlimited
Users 2 4 8 20 Unlimited
Position Checks 1,500 15,000 20,000 25,000 30,000

SpyFu Review

SpyFu logoVisit Website

SpyFu’s focus is competitive research for SEO and PPC. You can find out what your competitors are doing by seeing which keywords they buy, which ads they run, and which organic keywords they rank for. What stands out? Not only do you see this competitive information now, but there’s a 12-year history provided. SpyFu also offers keyword tracking on Google, Yahoo, and Bing.

Pros

Cons

  • Researching your competitors’ historic ads gives you an excellent opportunity to tweak your site’s ad copy
  • In-depth PPC and SEO SERP analysis
  • Member discounts on other services (including AuthorityLabs)
  • No local data
  • Steep learning curve for beginners

Here is a look at SpyFu’s research tool:

SpyFu Competitor Analytics screenshot

Pricing

All SpyFu plans come with a 30-day money-back guarantee.

Basic Professional Team
Price Per Month $39 $79 $299
Weekly Tracked Keyword Rankings 5,000 15,000 40,000
Sales Leads & Domain Contacts 250 500 2,000
Historical Data 6 months 10+ years 10+ years
API Access Checkmark Checkmark
Custom Brand Reports Checkmark Checkmark

Ubersuggest Review

Ubersuggest logoVisit Website

Neil Patel’s Ubersuggest is a free keyword suggestion tool led by internet guru Neil Patel. It’s an easy-to-use way to find keywords you won’t get from Google’s Keyword Planner. This site also gives you access to a free SEO analyzer report and a free A/B testing significance calculator. You can also schedule a consultation with Neil Patel.

Pros

Cons

  • Free keyword suggestion tool
  • Easy for beginners
  • Filter for web, YouTube, images, and more
  • Select target market
  • Competitive overview lists all of your competitors and shows you their ad copy
  • Lacks many features, including keyword rankings, in-depth competitor analysis, etc.

Here’s a look at Ubersuggest in action:

UberSuggest Screenshot

Pricing

All plans come with a 7 day free trial and you can save up to 90% with a lifetime plan.

Individual Business Agency
Price Per Month $29 $49 $99
Number of Websites 1 4-7 8+
Reports Per Day 150 300 900
Projects 1 7 15
Keywords Tracked/Project 125 150 250
Pages Crawled Weekly 1,000 5,000 10,000

Not seeing the company you’re looking for in our review? Let us know in the comments.

SEO Tools Overview (Video)

View this video for a quick visual recap of SEO tools and how they can help your business.

What About Keyword Research And Trends?

Now that you have SEO software to track your results, you first need to get your top terms up there. Learn about keyword research and trend analysis, to find out which of your terms may experience growth, which are merely seasonal, and which are expected to decline. Then take a look at our keyword tracker reviews so you can keep track of them all and set alerts.

After all, why optimize on a term that won’t be searched for in a few years? Conversely, optimize now on a low-competition term that’s barely searched for, with the insight that it’s going to blow up in the near future to get a nice leg up on your competition. If you want to dive deeper, read our guides on the best tools for backlink checking and SEO audits.

About The Author:

While attending the University of North Carolina at Chapel Hill’s graduate school for journalism and public relations in the late 1990s, Sally began a long career researching and writing about business, technical and scientific topics.

Her decades of experience as well as a passion to stay on top of the latest online tools and resources combine to help small businesses (and freelancers like herself) flourish. Her work has appeared in many notable media outlets, including The Washington Post, Entrepreneur, People, Forbes, Huffington Post, and more.

Disclaimer: This website contains reviews, opinions and information regarding products and services manufactured or provided by third parties. We are not responsible in any way for such products and services, and nothing contained here should be construed as a guarantee of the functionality, utility, safety or reliability of any product or services reviewed or discussed. Please follow the directions provided by the manufacturer or service provider when using any product or service reviewed or discussed on this website.

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Both SEO tools have their own pros and cons. Ahrefs is best SEO tool to find quality backlinks, while Semrush is best for content ideas, keyword search of both competitor and own website.
Never tried majestic

Great comparison, seems like SEMRUSH and AHREFS are the two leaders, however at the end of the day, knowing data is only half the battle. Having a site strong enough like ours certainly helps…

I’ve used Spyfu and Ahrefs. Ahrefs is a much better solution but Spyfy should be noteworthy due to its price. It’s nearly half the cost (or less) than Ahrefs or Semrush and the tools are similar. For a beginner, perhaps Spyfu would work best.

Power Suggest Pro is a highly acclaimed keyword and market research tool which has received numerous positive reviews from internet entrepreneurs and marketers who have found the software to be powerful yet extremely easy-to-use and more importantly, a valuable tool for their businesses.

Hi
Great content. Looks like the same people own all this SEO tools? I used Semrush, a great tool but in Ireland, it shows the wrong ranking. You will be working your arse off to reach the first position only to find that you are on the first position for 6 months. Travis is great as well. I am thinking to try Moz

Hi Alex, these companies are run independently and offer their own products. The tools we use most are SEMRush and Majestic, but every publisher or website owner has their own favorite mix, so we encourage you to try them all!

Interesting comparisons and a nice list of tools. Thank you.

SEM Rush and Moz are my go-to tools and resources when it comes to SEO. I couldn’t survive without them!

I have been using SEMRush for the past year or so and I find a new helpful tool every time I am in there. And, wow, the data it provides is invaluable in optimizing my website. I would definitely recommend it to anyone.

I am a beginner in seo , through your post I got idea of tools in seo . Thanks for the info

We search a Seo Tool but from what i discovered here the price are to high. I don’t understand exactly why they are running this level of price.

I’m using SERPstat after I switched from LTP. Semrush has long been my plan B, albeit it’s pricier. I’ve grown to learn that there’s no way I’m buying a keyword research tool without API.

Hey George, would you mind explaning why you wouldn’t want one without API access? Thanks.

I am very impressed by your detailed review. I’m looking for tools that can help me manage my company’s SEO and it seems while there are dozens of free products out there, you definitely pay for what you get. I’ve also found that some tools are really good at one particular thing but then you can’t afford to buy multiple services (yet alone keep up with them all). Based on your experience it seems like SEMRush is the way to go as far as a one stop shop. Will do the free trial and check it out, thanks!

A week ago I read another useful overview for most interesting SEO tools on Upmixed and as per it Semrush,ahrefs,Moz,SEO Powersuite and Cognitive SEO are the most advanced complex tools for an average user.
My personal choice is MoZ and I’m using it for about two years now.The only drawback is the pricing.