Best SEO Tools 2024: Ahrefs vs Semrush vs Moz vs Raven vs Majestic vs SpyFu & More

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Man holding tablet with SEO on screen
So many SEO tools to choose from – which one will create results for your business?

If you’re familiar with SEO (Search Engine Optimization), you know how ever-changing and evolving the industry is. While anyone in this field needs to stay up on the latest industry trends, the most important part of the job is tracking and strategizing your SEO plan. Trying to do this without an SEO tool is a fool’s errand.

This comparison looks at the leading SEO software options and distinguishes what sets them apart from one another. You’ll notice that these solutions have free trials, but after that, there is a monthly fee involved. While there are free SEO tools out there, any experienced online marketer knows that to find a quality solution, you’re going to have to pay for it.

5 Factors To Consider In A SEO Tool

It’s important to keep in mind what you’re looking for in your SEO marketing before choosing a tool.

  1. Are you the webmaster for one website?
  2. Are you an SEO service provider with dozens of clients?
  3. Do you just need a keyword tracker or extensive competitor analysis?
  4. How about an easier way to do keyword research?
  5. Or maybe you have a great keyword strategy and just need to focus on backlinks.

There are different tools for different goals and some tools that try to combine every possible SEO strategy.

Best SEO Tools

We’ve chosen three SEO tools that set themselves apart from the competition based on what they’re best for.

Best SEO Tool Overall: Semrush Review

Semrush logo

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It’s always a concern when it seems like one product is trying to do too many things at once. This was my hesitation when I first learned about Semrush years ago. But after a few years of daily use, I’m comfortable saying that Semrush does a little bit of everything, and does it all well.

The backbone of Semrush is the Analytics Reports. From this tool, you can research search data with the largest keyword database on the market, traffic, and competitors for a domain or a keyword. If you are into paid advertising, you can get a deep look into what keywords your competitors are bidding on and how much traffic they are generating from their efforts.

Piggybacking on all of this research is Semrush’s backlink analysis, including an analysis of toxic backlinks. We are customers of Semrush and use most features of the service in our SEO marketing.

Semrush is constantly adding new features. Some of its latest additions include:

  • Traffic Jet — an AI-powered tool that fully automates traffic acquisition and gives you instant access to hundreds of premium traffic sources including Google Search & Display, Microsoft Advertising, Facebook, Amazon, Instagram, Quora, Reddit, and hundreds of other advertising platforms
  • Social Media Ads Tool — allows you to create, launch, manage and optimize ads on Facebook and Instagram
  • Improved level of accuracy in Traffic Analytics
  • In-depth Custom Market Analysis reports
  • Content Marketing Platform — tools to help you create and optimize your content
  • Site Audit tool shows overall website health and what issues you need to address
  • Position Tracking tool provides historical data and can target different devices and locations for all users, on all subscriptions
  • Keyword Magic Tool gives access to 20 billion keywords and allows you to drill down into specific subtopics to build your campaign
  • Keyword Gap tool looks at your content and compares it to your competitors to give you ideas
  • Keyword Overview tool allows you to easily research new keywords from various locations within Semrush and add them all to one convenient location
  • Brand Monitoring tool easily allows you to monitor your brand reputation online
  • Sensor tool gives you a SERP score and graphics to see how your Google rankings have been performing
  • Great for competitor evaluation — track keyword position changes, traffic values, and more
  • Traffic Analytics, including mobile traffic data and mobile vs desktop comparison (added fee for Guru & Pro plans)
  • Speedy — The data loads quickly, unlike some competing services
  • White Label and Branded PDF reports available
  • Learning curve to master its many features
  • While we appreciate Semrush’s Keyword Difficulty tool, we’ve found it places too much emphasis on total Google results, perhaps making some keywords less difficult than their rating provides

Here is an overview of Semrush’s interface:

Semrush Screenshot


Semrush offers a 7-day money-back guarantee on all plans. The following prices are monthly. You can save up to 17% if you pay annually.

Price Per Month$129.95$249.95$499.95Contact
Number of Users*111Contact
Results Per Report10,00030,00050,000Contact
Tracked Keywords5001,5005,000Contact

*Each plan gets one power user and additional users can be added for $45-100 per month.

Read Our In-Depth Semrush Review

Best Keyword Tracker: AuthorityLabs Review

Authority Labs logo

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AuthorityLabs is your go-to tool for daily search engine ranking tracking. The local tracking feature (you can filter by country, city, or zip code), is a great tool for those targeting local areas. Other features include competitor tracking and mobile rankings.

Another unique feature is the “Now Provided” report. By linking your account with Google Analytics, you’ll be able to easily see what terms you are ranking for and can implement those terms into AuthorityLabs with one click. If you have multiple domains covering the same topic, you can save time with domain groups — a unique feature in our findings. We have used AuthorityLabs in the past to track keywords by monetary value.

New additions to AuthorityLabs include:

  • Data API is newly redesigned for user-friendliness
  • Ability to collect custom data points about specific SERP features
  • Can track product rankings on Amazon, Walmart, Targets, and more
  • Free tools available
  • See your daily rankings on Google, Yahoo, and Bing
  • Now Provided Report gives you access to keywords you rank for that you may not be aware of
  • Track mobile rankings
  • Shows all URLs you are ranking for if you rank for multiple URLs with the same term
  • Get alerts for the latest Google updates
  • Unlimited users
  • Sorts keywords by default alphabetically and no way to change this setting
  • Some complaints that the data loads slowly

Here’s a look at the AuthorityLabs Interface:

Authority Labs Screenshot


AuthorityLabs offers a 30-day free trial.

 PlusProPro PlusEnterprise
Price Per Month$49$99$225$450 (Starting)

Read Our In-Depth AuthorityLabs Review

Best Backlink Tracker: Ahrefs Review

ahrefs logo

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Ahrefs offers among the best backlink analysis available among all SEO tools. Not only is its backlink database massive compared to other tools, but Ahrefs’ competitor analysis is also among the best.

Another top feature is its Content Explorer, which searches the web for the most popular content for any keyword or topic. Other key features include SERP overview and position history, related keyword ideas and the difficulty level. Ahrefs takes some time to learn, but its results are worth the learning curve.

New additions to Ahrefs include:

  • Easy tracking for ‘rel=UGC’ and ‘rel=sponsored’ links
  • Total monthly organic traffic in API
  • Improved user-friendly dashboard
  • Combined projects manager for their Dashboard, Rank Tracker and Site Audit tools
  • See the paid search history for any keyword
  • 3 new ways to group search results in Content Explorer: by authors, websites and languages
  • Access the Organic keywords report for massive sites like YouTube or Amazon
  • Extensive web crawler (among the best available)
  • Huge backlink database
  • Easy, one-click SEO checker for competitors
  • Comprehensive social share information
  • Tracks your rankings
  • Set alerts for new & lost backlinks, web mentions and keywords rankings
  • See traffic estimates for all top-10 ranked pages
  • SEO toolbar Chrome extension
  • Only the two highest plans give you everyday updates
  • No local keywords included in search volumes
  • Keyword suggestions don’t come with a relevancy score
  • Web traffic stats not as robust as other tools

Here is a look at Ahref’s interface:

Ahref's screenshot


Ahrefs offers a 7-day trial for $7 for its Lite and Standard plans. You can save 20% off the following prices if you pay annually.

Price Per Month$99$199$399$999
Number of Users*1111
Results Per Report2,50030,00075,000150,000
Tracked Keywords7502,0005,00010,000

*Each plan comes with one prepaid power user that can use Ahrefs tools on a credit system covering 500 credits a month free. Additional users can be added for $20-50 per month or $200 to $500 per year.

SEO Tool Reviews (A – Z)

Now without further ado, here are our reviews of the remaining SEO Tools candidates requested by our readers. And while these services didn’t crack our “best of” awards, they are all worthy of a look if you are serious about search engine optimization.

BuzzSumo | LinkCheetah | SE Ranking | SEOBook | SEO Power Suite | Keyword.comLong Tail Pro | Majestic | Mangools | Moz | Raven | SpyFu | Ubersuggest

BuzzSumo Review

BuzzSumo logo

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BuzzSumo is a marketing analytics software that can help you discover and analyze what’s trending online and on social media. Simply enter a keyword or domain, and it provides insight into what content is working and why, and which influencers can help boost your brand or campaign. This tool is great at helping you generate relevant content ideas and identifies high-traffic keywords you’ll want to include. If you’re big into social media engagement, you’ll want to check out BuzzSumo.

  • Large, searchable index of social media engagement data
  • Create alerts to track any keyword, topic, brand, competitor, and more
  • Tracks backlinks and your organic growth
  • Filter for location and see real-time trending content
  • Search millions of forum posts: Amazon, Reddit, Quora, and Q&A sites
  • Pricey for the analysis you get compared to other platforms
  • Limited access to LinkedIn data
  • Some users say it takes a learning curve and filtering needs improvement

Here’s a look at BuzzSumo’s interface:

BuzzSumo screenshot


BuzzSumo offers a 7-day free trial on any plan and you can save 20% if you pay annually.

 BasicContent CreationPR & CommsLargeEnterprise
Price Per Month$119$249$249$399$999
# of Users1551030
Historical Data Years23355
Question Analyzer  checkmark wryw.pngcheckmark wryw.pngcheckmark wryw.png
Facebook Analyzer   checkmark wryw.pngcheckmark wryw.png

SE Ranking Review

SE Ranking logo

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SE Ranking’s main strength is keyword rank tracking, but it also includes website and on-page SEO auditing. With SE Ranking, you can see how your competitor’s keywords rank compared to yours. It’s an affordable alternative to Authority Labs, our #1 pick for keyword tracking, but it’s not quite as powerful. Still, SE Ranking gets excellent user reviews for its ease of use, accuracy, and features and is a great option for small businesses.

  • User-friendly interface
  • Good competitor analysis
  • Includes site auditing and a backlink checker
  • Google Analytics integration
  • Custom reports and white labeling
  • Positive user reviews for ease of use and tech support
  • UI isn’t optimized for mobile use
  • Social media management only includes Facebook and Twitter

Here’s a look at SE Ranking’s interface:

seranking screenshot


SE Ranking offers a 14-day free trial. The following prices are for daily ranking updates paid monthly. You can save 20% by subscribing to an annual plan. You can also customize the following plans based on the number of keywords you want to track.

Price Per Month$49$109$239
# of Keywords2501,0002,500
# of Websites10UnlimitedUnlimited
Track Backlinks6,00030,00090,000
SEO Checker Pages/Month2030100

SEOBook Review

SEO Book logo

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IMPORTANT NOTE: This SEO service is currently closed to new members, and there’s no pricing information. We are unclear on whether this product is still for sale or supported. We do not recommend signing up at this time.

SEOBook, owned and operated by SEO guru Aaron Wall, is slightly different than all of the other offerings in this comparison. Wall’s business started in 2003 with one of the most successful SEO books in history and then transitioned his efforts into an online SEO course.

The course is geared towards novice marketers — it claims that you are hiring your own personal SEO expert when you pay for its service. At $300 a month, the cost isn’t cheap, but if you’ve made it this far in the article and you’re completely overwhelmed by the content, a personal SEO expert might not be a bad move.

Once you join, you get personal interaction, but SEOBook also has its own proprietary tools like a keyword suggestion tool, keyword list generator, keyword ranker, and competitive analysis.

  • Personal interaction
  • Community forums to ask questions
  • Free tools for anyone to use – we found the keyword density tool to be very useful
  • Not currently available for new user signups
  • Expensive
  • Tools are not as advanced as other services

Here is a look at one of the SEOBooks’ tools:

SEOBook screenshot


SEOBook does not have a free trial, but it does offer prorated refunds.

  • $300/month

SEO PowerSuite

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SEO PowerSuite is a bundle of some powerful, professional SEO tools: Rank Tracker, SEO SpyGlass, WebSite Auditor and LinkAssistant. It offers a free version that has a ton of features, but you can’t save any of your projects.

To get the most out of SEO PowerSuite, you must first pay a one-time fee for the software license and then pay a monthly fee for Search Algo updates — these keep your software in line with search engines’ changing algorithms and let you store projects in the Link-Assistant Cloud.

  • Excellent SEO Spyglass tool gives you in-depth backlinks research, analysis, and anti-penalty link audits
  • Rank Tracker can harness keywords from Google webmaster tools, Google Trends and Google Analytics
  • Only one user per software license
  • Some users report slow speeds with larger amounts of data
  • Doesn’t have a central dashboard for all 4 tools

Here is a look at the Link-Assistant interface:

SEO Power Suite Screenshot


All editions include unlimited websites and keywords. They also offer a 30-day money-back guarantee on any license.

  • Professional Edition: $299/year
  • Enterprise Edition: $499/year Review logo

Visit Website (formerly SerpBook) is a keyword rank tracker that has a similar approach to that of AuthorityLabs in that it focuses on keyword rank checking. They provide local and global rank tracking of the top 100 results for Google Mobile, Google Desktop, Google Local Maps, and YouTube. You can choose a plan (number of trackable keywords) for either bi-hourly updates or daily updates (these happen automatically) and get a discount with an annual subscription.

We use them in addition to Semrush (our primary SEO platform) for quick alerts when one of our top terms has a significant ranking change. They have an API you can use to really leverage the power of the platform.

Pro Tip: Track Google Mobile To Cover Desktop Rankings Also gives you the option to track both Google Mobile and Google Desktop results. But since Google recently announced a mobile first index (rankings for both desktop and mobile results are based on the mobile index now, not the desktop index), you really only need to track Google Mobile, regardless of which traffic source is the primary driver behind visitors to your site. This saves you from using 2 credits to track each keyword.

  • Unlimited tracking of keyword rankings history (charts)
  • Create view keys (open or password protected) to share with your team
  • API to manage and process data
  • Manual keyword refreshes to instantly get updated rankings
  • Keyword alerts that update bi-hourly or daily
  • Note tracking so you can annotate internal changes to your sites
  • Easy to understand charts to see your rankings on specific days
  • Grouping by category and sub-categories
  • In our experience, the historical numbers are not that accurate nor up to date
  • If you rank for the same term across multiple URL’s, only shows the top URL
  • Pulls search volume from Google Adwords Keyword Planner, which is not always accurate
  • Your keyword allocation only counts once for each tracker, so if you want to track Mobile, Desktop, Maps, and Youtube, the same keyword will use up 4 credits

Here’s a look at’s dashboard: screenshot of dashboard

Pricing offers a 7-day free trial and a 14-day money back guarantee on all plans. You can save 20% by paying annually.

Update Frequency$16$24$38$119
Keywords Tracked501002001,000
On-Demand Keyword Updates/Day501002001,000

Long Tail Pro Review

LongTailPro logo

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Long Tail Pro’s core areas are keyword research, competitor analysis, and rank checking, but its main strength is as a keyword ranking tool. Long Tail Pro pulls keywords from Google’s Keyword Planner and uses a unique Keyword Competitiveness algorithm to calculate each keyword’s ranking potential (on a 1-100 scale).

This tool can save you a ton of time by quickly analyzing the top 10 results in Google for each of your keywords. It also checks SERP data points in your meta tags, domain and page authority, and much more. Its new Rank Value tool gives you an estimated monetary value, including income from AdWords and Amazon Affiliates, of ranking in the #1 spot for any given keyword.

  • Among the most accurate keyword ranking tools to help calculate keyword profitability 
  • Detailed competitor metrics
  • Get custom keyword difficulty recommendations
  • Fast, cloud-based platform
  • Some users report that the tool is inconsistent in bringing back data, i.e., the keyword analysis feature shows the load box but with no data

Here is a screenshot of Long Tail Pro:

Long Tail Pro Screenshot


Long Tail Pro offers a 7-day free trial, a 60-day money back guarantee and save 25% if you pay annually.

Price Per Month$59.99$89.99$299.99
Daily Keyword Lookups8002,5006,000
Tracked Keywords302001,000

Majestic Review

Majestic logo

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Majestic (formally MajesticSEO) is laser-focused as a leading backlink history checker. As you probably expect, with this tool you can track referring domains and backlinks to any URL. Where does Majestic start to differentiate itself? The detailed reporting of new and lost backlinks and anchor text reports. We are customers of Majestic and use it as our primary backlink tracker.

The feature we are most impressed by is Majestic’s custom Trust Flow and Citation Flow scores. Trust flow is a method of looking at a site’s link profile and comparing that profile to other websites with a similar profile. If those sites are quality, the Trust Flow is higher. If those sites are not quality, the Trust Flow is lower. Citation flow looks at the number of links and the quality of them and assigns a score.

In 2019, Majestic launched Link Context, a new tool that gives you insights into what content surrounds every backlink you check, including text, other internal and external links, images, whether the main link is an editorial or directory link and much more.

  • All-in-one backlink checker
  • Unique Trust Flow and Citation Flow metrics
  • Google compliant rank tracking and keyword search data
  • SEO toolbar Chrome extension
  • Exporting reports can be tedious — lots of columns presented all at once
  • User interface is dated

Here’s a look at Majestic’s interface:

Majestic Screenshot


All plans include a 7-day money-back guarantee.

Price Per Month$49.99$99.99$399.99
Annual Price$499.99$999.99$3,999.99
Number of Users115
Detailed Reports60300950
Analyzable Links1 Million20 Million100 Million

Mangools Review

Mangools logo

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Mangools is one of the most affordable, high-quality suites of SEO tools you can find, making it ideal for bloggers and small businesses. You also get all of its features with every plan, unlike some other premium tools. Its 5-tool suite includes KWFinder, LinkMiner, SiteProfiler, SERPChecker, and SERPWatcher.

Its strongest tool is the KWFinder, which helps you find your ideal long tail keywords with low SEO difficulty and high search volume. For every keyword, you get details about trends, SERP results, search volume, difficulty, and cost per click. You can also enter any competitor’s domain or URL to see the best keywords they rank for. Their database is 1.6 billion strong and growing by 20 million every month.

Mangools SERPChecker is also a powerhouse tool. You can select from metrics by Mangools, Moz, or Majestic to determine the website authority of your competitors and discover ways to outrank them. SERPWatcher lets you track your rankings daily in any location and on any device.

  • Intuitive user interface with data presented in easy-to-understand graphs, charts and lists
  • Extensive national, regional and local keyword research
  • In-depth SERP analysis down to a local level to help you outrank your competitors
  • Dominance Index tells you your site’s organic traffic performance based on the current keywords you are ranking for
  • Chrome extension
  • Backlink database and analysis not as extensive as Ahrefs or Majestic
  • Agency plan doesn’t offer a dashboard for clients like other premium tools do

Here’s a look at Mangools’ interface:



Mangools has a 10-day free trial and a 48-hour money-back guarantee on all plans. They also offer a 35% discount on the following pricing if you pay annually.

Price Per Month$29.90$44.90$89.90
Simultaneous Users135
Keyword Suggestions200UnlimitedUnlimited
Tracked Keywords2007001,500
Site Lookups2070150
SERP Lookups1005001,200

Moz Pro Review

Moz logo

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Moz is a known leader in the SEO world. Its blog is consistently one of the best resources for online marketers. There are a handful of Moz products available, but we’re focusing on its most popular product, Moz Pro.

The core competency of Moz Pro is tracking keyword rankings, but you also get access to Moz’s Link Explorer — a powerful link profile analysis. Another fantastic feature is a site crawl that identifies possible SEO issues, similar to Semrush’s Site Audit.

  • Search Visibility Score shows overall rankings performance
  • Moz Page and Domain Authority provide unique metrics
  • SEO toolbar Chrome extension
  • Tracks keywords weekly instead of daily
  • UI navigation is a bit confusing

Here is a look at Moz Pro’s keyword tracking interface:

Moz Pro Screenshot


Moz Pro offers a 30-day free trial. You can also save 20% off the following monthly prices if you pay annually.

Price Per Month$99$179$299$599
Tracked Sites3102550
Tracked Keywords3001,5003,0004,500
Keyword Queries/Month1505,00015,00030,000
Keyword Lists53060100

Raven Tools Review

Raven logo

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Raven Tools’ main focus is on custom reporting, so if you are an agency that represents a lot of clients, this could be a good fit. Raven started as an agency more than 10 years ago and couldn’t find an online marketing solution that had everything it needed, so it created its own.

Its drag-and-drop reporting allows you to provide an all-encompassing report for whatever your client desires. Raven Tools has a site auditor, keyword ranking reporting, and a link checker. You can create white-label reports with performance metrics from Google Analytics, Search Console, AdWords, Facebook, Bing Ads, and more.

  • Users report that Raven is willing to add features based on customer feedback
  • Custom, drag-and-drop reporting of any combination of Raven features
  • Built-in backlink analysis tool
  • Rank searching through Google Search Console
  • Complicated user interface that takes a while to learn
  • Could use more customizable visuals for data presentations

Here’s a look at Raven’s site auditor:

Raven Tools Screenshot


Raven Tools offer a 7-day free trial. You can save up to 30% if you pay annually. All plans offer unlimited branded reports.

 Small BizStartGrowThriveLead
Price Per Month$39$79$139$249$399
Position Checks1,50015,00020,00025,00030,000

SpyFu Review

SpyFu logo

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SpyFu’s focus is competitive research for SEO and PPC. You can find out what your competitors are doing by seeing which keywords they buy, which ads they run, and which organic keywords they rank for. What stands out? Not only do you see this competitive information now, but there’s a 12-year history provided. SpyFu also offers keyword tracking on Google, Yahoo, and Bing.

  • Researching your competitors’ historic ads gives you an excellent opportunity to tweak your site’s ad copy
  • In-depth PPC and SEO SERP analysis
  • Member discounts on other services (including AuthorityLabs)
  • No local data
  • Steep learning curve for beginners

Here is a look at SpyFu’s research tool:

spyfu keyword tracking screenshot


All SpyFu plans come with a 30-day money-back guarantee.

Price Per Month$39$79$299
Weekly Tracked Keyword Rankings5,00015,00040,000
Sales Leads & Domain Contacts2505002,000
Historical Data6 months10+ years10+ years
API Access CheckmarkCheckmark
Custom Brand Reports CheckmarkCheckmark

Ubersuggest Review

Ubersuggest logo

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Neil Patel’s Ubersuggest is a free keyword suggestion tool led by internet guru Neil Patel. It’s an easy-to-use way to find keywords you won’t get from Google’s Keyword Planner. This site also gives you access to a free SEO analyzer report and a free A/B testing significance calculator. You can also schedule a consultation with Neil Patel.

  • Free keyword suggestion tool
  • Easy for beginners
  • Filter for web, YouTube, images, and more
  • Select target market
  • Competitive overview lists all of your competitors and shows you their ad copy
  • Lacks many features, including keyword rankings, in-depth competitor analysis, etc.

Here’s a look at Ubersuggest in action:

screenshot ubersuggest


All plans come with a 7-day free trial and you can save up to 90% with a lifetime plan.

Price Per Month$29$49$99
Number of Websites12-78-15
Reports Per Day150300900
Keywords Tracked/Project125150300
Pages Crawled Weekly1,0005,00010,000

Not seeing the company you’re looking for in our review? Let us know in the comments.

SEO Tools Overview (Video)

View this video for a quick visual recap of SEO tools and how they can help your business.

What About Keyword Research And Trends?

Now that you have SEO software to track your results, you first need to get your top terms up there. Learn about keyword research and trend analysis, to find out which of your terms may experience growth, which are merely seasonal, and which are expected to decline. Then take a look at our keyword tracker reviews so you can keep track of them all and set alerts.

After all, why optimize on a term that won’t be searched for in a few years? Conversely, optimize now on a low-competition term that’s barely searched for, with the insight that it’s going to blow up in the near future to get a nice leg up on your competition. If you want to dive deeper, read our guides on the best tools for backlink checking and SEO audits.

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