AuthorityLabs Review: Pricing, API, Alternatives, How To Cancel, & More

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Authority Labs on computer screenTracking search engine rankings is a key element to staying ahead of your competitors, and that’s where AuthorityLabs excels. Our experts dive in to see if this much-hyped SEO tool can help boost your competitive edge.

Visit AuthorityLabs’ Website

Article Overview

Authority Labs

Dashboard 9.0
Keyword Tracking 10.0
Data Accuracy 9.0
Software Speed 7.5
Pricing 9.0


  • See your daily rankings on Google, Yahoo and Bing
  • Now Provided report gives you access to keywords you rank for that you may not be aware of
  • Shows all URLs you are ranking for if you rank for multiple URLs with the same term


  • Sorts keywords by default alphabetically and no way to change this setting

Top 10 Key Features

  1. Local and global tracking, filterable by country, city or zip code
  2. Provides competitor tracking
  3. Group and sync your domains with competitors for side-by-side comparison
  4. Tracks your mobile rankings
  5. “Now Provided” report uses several data sources and Google Analytics to show you which keywords are driving traffic to each page on your site
  6. Group multiple domains covering the same topic
  7. White label keyword reports (with all but lowest priced plan)
  8. Interface API access (with highest priced plan)
  9. Google update alerts
  10. 30-day free trial with no credit card required

AuthorityLabs Acquired By ASG (Alpine Software Group)

AuthorityLabs was acquired by ASG (Alpine Software Group) on December 18th, 2018. According to its website, they are “an unconventional software business that buys uniquely positioned vertical SaaS companies and builds them into world-class software platforms.” Unfortunately for AuthorityLabs, acquisitions aren’t always what they’re cracked up to be. The brand has been suffering since the acquisition as you can see by this traffic chart courtesy of competitor Semrush.

A chart of organic traffic to from January 2019 through August 2022, courtesy of
A chart of organic traffic to from January 2019 through August 2022, courtesy of

What’s New With AuthorityLabs?

New additions to AuthorityLabs include:

  • Data API is newly redesigned for user-friendliness
  • Ability to collect custom data points about specific SERP features
  • Can track product rankings on Amazon, Walmart, Targets, and more


Here’s a look at the AuthorityLabs’ Interface:

Authority Labs Screenshot


Authority Labs offers a 30-day free trial (no credit card required).

Plus Pro Pro Plus Enterprise
Price Per Month $49 $99 $225 $450 (Starting)
Keywords 250 1,000 2,500 5,000+
Domains 50 100 300 Unlimited

Customer Reviews

As part of our review process, we always look for customer feedback on every product or service. Here’s a balanced sampling of what we found around the web from Authority Labs users.

Positive Reviews

At a glance we see the evolution of the ranking of keywords. It allows me to see if my seo job is paying off and how fast. – Administrator, G2 Crowd 5/23/2019


Adding separate keyword targets for mobile and non-mobile is cumbersome and results must be tracked separately. Rank tracking is about all you’re going to get with this and it comes at a pretty high cost compared to some other solutions. – Administrator in Accounting, G2 Crowd 5/25/2019

How To Use AuthorityLabs (Video)

Check out this brief video to see how easy Authority Labs’ dashboard is to use and how this tool can help you better understand your SEO rankings.

What Are The Best Alternatives To AuthorityLabs?

First off, we’d like to point out that we used to be customers of AuthorityLabs and used them to track keyword groups by monetary value. We were happy with them but ultimately changed to Semrush as we found the features were more robust. Some excel in different SEO areas, like backlink checking. Be sure to read our reviews of the best SEO tools to get a comprehensive picture of what’s out there.

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