Meet Our Team Of Business Technology Experts

Ever wonder who is behind the scenes at We Rock Your Web? Our team has been involved on the business side of the tech world for a combined 75+ years. Our writers are committed to providing the most in-depth and unbiased information to help your small business thrive.

We conduct rigorous research and are proud of our publishing process which goes through at least half a dozen people and gives each piece we write 2-3 months of work on average, including consulting by industry experts.

Expertise You Can Trust

Our writers have been featured in many notable online media outlets, including The Washington Post, NBC News, The New York Times’ Wirecutter, Reader’s Digest, Forbes, Money, People, Entrepreneur, and countless others. View our press page to see some highlights.

Learn more about your favorite authors and view their articles below. You’re welcome to contact us with your feedback and questions. Thanks for reading and stopping by to get to know us. Here’s to rocking the web together!

Alex Schenker black and white photo at a conference.

Alex Schenker, CEO/Co-Founder

Alex holds degrees in Management Science from the University of California at San Diego and Computer Science from the New Jersey Institute of Technology and is co-parent to two rescue dogs, Barley (Mountain Feist) and Lily (Carolina Brown Dog). Alex’s first dog was a Dalmatian and has nearly two decades of experience with several rescue dogs. He’s been versed in everything from basic dog training techniques, canine diet and health, and pet insurance, and he donates regularly to the local animal shelter Forsyth Human Society.

Michelle Schenker headshot in black and white.

Michelle Schenker

Michelle holds an MBA from Vanderbilt University and has worked in marketing at Bank of America, Mattel and Hanes. Michelle’s 20+ years of digital marketing and brand building experience inform our content and keep us on top of the latest tech details. Her expert advice and opinions have appeared in noteworthy media outlets, including The New York Times’ Wirecutter, Forbes, People, Reader’s Digest and Apartment Therapy, among others. Michelle is also an experienced entrepreneur and small business operator, sharing her knowledge with our readers since 2012. When not geeking out, you can find her on a hike in the mountains or reading in the hammock with her dogs.

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Kimberly Alt

Kimberly received her Bachelor of Arts from Simpson College with a major in multimedia journalism and a minor in marketing. She has been writing about business solutions since 2014, covering subjects such as tax software, email marketing, office equipment and more. Her work has appeared in many notable brands, including The New York Times’ Wirecutter, Reader’s Digest, Forbes, People, Woman’s World, and Huffington Post. In 2015, she started her own business and continues to learn how to run it more efficiently thanks to her work on We Rock Your Web. Her natural curiosity helps her research as she seeks the truth when learning about, comparing and personally testing products and services. With every piece she writes, her goal is to help our readers find the best fit for their unique needs.

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Sadie Cornelius

Sadie has over 15 years of experience in digital marketing, graphic and web design, social media strategy, email marketing and more. She is a 4th generation small business owner and has worked with a wide range of brands from fortune 500 companies to startups and entrepreneurs. Sadie is a self-proclaimed Apple/Mac guru and keeps up with all the latest tech trends at conferences including South by Southwest. Sadie has a Bachelor of Science degree from the University of Texas at Austin’s Moody School of Communications and a concentration in Business from the Red McCombs School of Business. Her expertise has appeared in many notable media outlets, including The New York Times, Forbes, People, Reader’s Digest, Apartment Therapy, and other regional news organizations.

Jeff Butler headshot in black and white.

Jeff Butler

Jeff received his Bachelor in Business Administration with a Concentration in Finance from Malone University. Jeff has many years experience as a small business owner, with forays in retail and property management. For more than a decade, Jeff has acted as SEO and analytics consultant for We Rock Your Web and is constantly studying and evolving to learn how to properly navigate this ever changing industry.

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Sally Jones

While attending the University of North Carolina at Chapel Hill’s graduate school for journalism and public relations in the late 1990s, Sally began a long career researching and writing about business, technical and scientific topics.

Her decades of experience as well as a passion to stay on top of the latest online tools and resources combine to help small businesses (and freelancers like herself) flourish.

Emma Braby black and white photo.

Emma Braby

Emma has been a freelance writer for over seven years and has written for many media outlets on various topics. Emma spent several years traveling Europe while working for a wealth management company managing her client’s portfolios. Before becoming a freelance writer, she graduated with a BA in Criminology and became a Police Officer in the U.K. for almost a decade. She enjoys researching and writing about business, online safety, and other hard-to-understand topics. She likes to help her readers navigate the latest technology and other online tools to help them and their businesses flourish. When she is not writing, she enjoys exploring nature with her toddler and two rescue dogs, crafting, and traveling.

Tara Maurer black and white photo headshot.

Tara Maurer

After graduating with a BA in Multimedia Journalism from Simpson College, Tara worked as the studio coordinator for an architecture firm, where she performed many of the tasks required of a small business owner: office management and human resources to marketing and design—all the while using web tools to help grow the business. Tara then used this experience to start her own business. She continues to work in social media marketing today. Since joining the We Rock Your Web team, Tara has covered topics ranging from email marketing to CDNs. She knows that small business owners today need to familiarize themselves with online tools—everything from logo creation and website design to payment processing and email marketing—and she’s passionate about helping them learn how to do just that.

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