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You’ve probably been convinced that SEO is important for your business (if you haven’t, make sure you read is SEO still worth it?). The problem is, you can’t just tell someone to “go and do SEO for me!” There are so many aspects of SEO, and some will suit your particular business model better than others. The two primary types of SEO that agencies focus on are technical SEO and content SEO, and they are vastly different. Find out what sets them apart and learn which is best suited for your company.
What Is Technical SEO?
Technical SEO is the practice of optimizing a website from a technical perspective in order to improve its visibility in search engine results pages (SERPs). Technical SEO focuses on ensuring that search engine crawlers can easily access and understand a website’s content, structure, and code. It’s an important part of any SEO strategy that should not be overlooked.
Technical SEO looks at the technical aspects of a website, such as its hosting environment, structured data, indexability, page speed, and more. Technical SEO is the foundation upon which all other SEO efforts are built. It ensures that the website is structured in an accessible way to search engine crawlers, which makes it easier for them to find and index its content.
What Is Content SEO?
Content SEO is the practice of optimizing the content of your website to improve its visibility in search engine results pages (SERPs). Content SEO is focused on creating content that is relevant and targeted to the topics or keywords you are targeting. It also involves making sure that the content is structured properly and is easy to read and understand. Good content SEO requires a combination of keyword research, content strategy, and content optimization.
Content SEO not only involves optimizing the content on your website for search engine crawlers but also for the end user. Content optimization involves making sure that the content is well-structured, easy to read, and provides value to the reader. Content optimization also involves using appropriate keywords and phrases in the content that are relevant to the topic being discussed.
Technical SEO vs Content SEO
Technical SEO and content SEO are both essential components of an effective SEO strategy. Technical SEO provides the foundation on which content SEO can build upon. Without a properly structured and indexed website, content SEO cannot be successful. Content SEO, on the other hand, provides the value and relevance that makes a website attractive to search engine crawlers and users.
Technical SEO
Technical SEO involves optimizing the technical aspects of a website in order to improve its visibility in SERPs. This includes ensuring that the website is hosted on a reliable server, structured data is properly implemented, the website is indexable, page speed is optimized, and more. Technical SEO is the foundation on which all other SEO efforts are built. Without it, content SEO cannot be successful.
4 Examples Of Technical SEO
- Hosting: Hosting your website on a reliable server is important for SEO. Poor hosting can lead to slow page load times or even website downtime, which can have a negative impact on your rankings.
- Structured Data: Structured data is code that is added to the HTML of a web page. This code helps search engine crawlers understand the structure and content of a web page and can help with indexing and ranking.
- Indexability: Making sure that a website is indexable is important for SEO. Indexability means that the search engine crawlers can easily access and crawl your website.
- Page Speed: Page speed is an important factor for SEO. Slow page load times can lead to a decrease in rankings.
Content SEO
Content SEO involves optimizing the content of a website to improve its visibility in SERPs. This includes researching, creating, and optimizing content that is relevant and targeted to the topics or keywords you are targeting. Content SEO also involves using appropriate keywords and phrases in the content that are relevant to the topic being discussed. Content SEO is focused on providing value to the reader and making the content easy to read and understand.
Both technical SEO and content SEO are essential components of an effective SEO strategy. Technical SEO provides the foundation on which content SEO can build upon. Without technical SEO, content SEO cannot be successful. Content SEO, on the other hand, provides the value and relevance that makes a website attractive to search engine crawlers and users.
4 Examples Of Content SEO
- Keyword Research: Keyword research is an important component of content SEO. Researching the keywords that your target audience is searching for and optimizing your content for those keywords can help to improve your rankings. Learn more:
- Content Strategy: Content strategy is the planning and execution of a content marketing plan. It involves researching topics, creating content, and optimizing it for SEO. Learn more:
- Content Optimization: Content optimization involves making sure that the content is well-structured, easy to read, and provides value to the reader. This includes using keywords and phrases that are relevant to the topic being discussed. Learn more:
Which SEO Strategy Is More Effective?
Technical SEO and content SEO are both essential components of an effective SEO strategy. Technical SEO provides the foundation on which content SEO can build upon. Without technical SEO, content SEO cannot be successful. Content SEO, on the other hand, provides the value and relevance that makes a website attractive to search engine crawlers and users. Examples of both technical SEO and content SEO are provided above.
Best SEO Tools Compared
If you’re familiar with SEO (Search Engine Optimization), you know how ever-changing and evolving the industry is. While anyone in this field needs to stay up on the latest industry trends, the most important part of the job is tracking and strategizing your SEO plan. Trying to do this without an SEO tool is a fool’s errand.
Our best SEO tools comparison looks at the leading SEO software options and distinguishes what sets them apart from one another.
You feel more confident in technical or content SEO? Let us know in the comments!
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