Alex has been involved on the business side of the internet since the early 2000's. He holds both a Management Science degree from the University of California at San Diego as well as a Computer Science degree from NJIT.
We Rock Your Web had its roots back in 2004 as the tech blog for a web design and development company Alex founded that has grown and evolved into the parent company of We Rock Your Web.
While his foundation is rooted in web development, his expertise today lies in content and digital marketing, SEO, organic and paid search, analytics, and publishing. Alex is an avid tennis player, nature enthusiast, and hiker, and enjoys spending time with his wife, friends, and dogs.
Buying a new domain name might seem like the quickest and easiest part of launching your business online. But that’s where it can get dangerous – because your domain name is like your street address; actually more than that – it’s the deed to the property. If you lose control of it, you lose control of your entire online business, which can be a disaster. So don’t skip on the domain name step. Okay, then how to register a domain name you ask? I’ll take you through all the steps involved in securing your domain name, from finding if it’s available, researching the best alternatives if it’s not, buying it from a reliable vendor, and managing it down the road. I’ll help you avoid nightmare scenarios where you lose control of your domain name, or even worse, a competitors snaps it up, and your sales go to zero overnight. With a little preparation, it’s easy to avoid these pitfalls. I’m also prepared to answer any questions you have along the way…
So you’ve built a website and then people just come, right? Unfortunately, that’s often not the case which can be very frustrating (especially if you’ve spent a lot of money and resources on developing your site). So, rather than spamming all your friends and family, how do you get people to know about it and find you?…
Looking to create your own website but don’t know where to start and don’t want to pay a developer or designer thousands of dollars? We’ve got your back! We’ve written a comprehensive web series with details on each step of the process, and independently reviewed recommendations of providers. However, I know that for a business owner time is a precious commodity, so I’ve put together this express guide to get you up and running right away…
If you have landed on this article, there is a good chance you are thinking about or ready to start setting up a WordPress website. Well, as WordPress users ourselves, we could not agree with this decision more! Keep reading to find out why WordPress can be a great choice for anything from a blog to a realtime e-commerce site…
As a web publisher, you want to maximize revenue to pay for all the time and effort you’re putting into creating a highly trafficked, content-rich site. While creating engaging content and making sure your site is maintained properly is important, those tactics don’t give you an immediate return on the investment of your time and money. Let’s explore PPC as a quick and easy solution to earning money by allowing companies to advertise on your site and read our reviews of the most popular PPC platforms to find the best one for your bottomline…
Before you take a website live, you’ll need a domain name on which your site will “live.” Domain registration companies sell internet addresses (aka domains). Some registrars only focus on domains; others offer additional services such as web hosting. Which company is best for your site…
Now that you’ve got your website up and running using the steps outlined in Chapter 2 of our How to Create a Website series, you’ll want to make sure it stays online, loads quickly, looks the same regardless of browser or device, and doesn’t get hacked. In this chapter we’ll look at security considerations, backup services, website speed, user experience, responsive design (mobile), browser compatibility testing, and more. This may sound like a lot of big words, but these are crucial elements to making your visitors happy and we will break it down into easy to understand bites…
In Chapter Two of our How To Make Your Own Website Series we explore choosing a website hosting provider, a web platform, and discuss website templates and layout elements. Get acquainted with the process and read reviews to choose the best company for each step along the way…
Starting your own website from scratch may seem like a daunting task at first, but we’re going to break it down with a step-by-step approach that will make it much more approachable for you. If you follow our guide and make the necessary preparations, you’ll save yourself a lot of pain down the road. We’re going to cover naming your business, securing a domain name, some legal aspects such as incorporating and financial structuring, and branding element such as logo design. Once you’ve completed this chapter, you’ll be ready to set up hosting, choose your website platform, and work on your design/layout. But, first things first…
Know absolutely nothing about websites? Or are you fairly experienced and looking to dive in deeper? Our comprehensive guide has a step-by-step, easy to follow and understand approach for creating a killer website. We don’t skip a single detail, from choosing and registering a domain name, all the way to in-depth SEO tactics, security and e-commerce implementations. And we break it down in layman’s terms so that it is easy for even the not-so-geeky to understand. We’ve collected it all in this handy index, so you can go through from start to finish, or skip sections you’re already familiar with…
