Alex Schenker

Alex bring a series of in-depth articles on search marketing and content management systems as well as troubleshooting tips to We Rock Your Web's collection. He is an avid tennis player, nature enthusiast, and hiker, and enjoys spending time with his wife, friends, and dogs, Bella and Lily.

5 Pitfalls to Avoid When Buying a Domain Name

Frustrated cartoon man and computer

Buying a new domain name might seem like the quickest and easiest part of launching your business online. But that’s where it can get dangerous – because your domain name is like your street address; actually more than that – it’s the deed to the property. If you lose control of it, you lose control of your entire online business, which can be a disaster. So don’t skip on the domain name step. Okay, then how to register a domain name you ask? I’ll take you through all the steps involved in securing your domain name, from finding if it’s available, researching the best alternatives if it’s not, buying it from a reliable vendor, and managing it down the road. I’ll help you avoid nightmare scenarios where you lose control of your domain name, or even worse, a competitors snaps it up, and your sales go to zero overnight. With a little preparation, it’s easy to avoid these pitfalls. I’m also prepared to answer any questions you have along the way…

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Your One-Stop SEO Guide: Rank Higher Today

Person pointing to Google Analytics on computer screen

So you’ve built a website and then people just come, right? Unfortunately, that’s often not the case which can be very frustrating (especially if you’ve spent a lot of money and resources on developing your site). So, rather than spamming all your friends and family, how do you get people to know about it and find you?…

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Expert Guide: How Can I Build a Website From Scratch (in Less Than a Day)?

Laptop on desk with website on screen

Looking to create your own website but don’t know where to start and don’t want to pay a developer or designer thousands of dollars? We’ve got your back! We’ve written a comprehensive web series with details on each step of the process, and independently reviewed recommendations of providers. However, I know that for a business owner time is a precious commodity, so I’ve put together this express guide to get you up and running right away…

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Step-By-Step: Setting Up a WordPress Blog

Setting Up a WordPress Blog

If you have landed on this article, there is a good chance you are thinking about or ready to set up a blog on WordPress. Well, as WordPress users ourselves, we could not agree with this decision more! Keep reading to find out why WordPress for your blog or website is a great choice, especially if you are fairly new to the web or the world of blogging. The Wordpress blog templates, plugins and all the other supporting pieces of this content management platform make it an easy way to jump in but also rest assured that you have a site that can grow with your blog dreams…

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Adsense Alternatives: Media.net vs Adsense vs Chitika vs BuySellAds vs Infolinks vs Bidvertiser & More

Guide to ppc advertising for publishers

As a web publisher, you want to maximize revenue to pay for all the time and effort you’re putting into creating a highly trafficked, content-rich site. While creating engaging content and making sure your site is maintained properly is important, those tactics don’t give you an immediate return on the investment of your time and money. Let’s explore PPC as a quick and easy solution to earning money by allowing companies to advertise on your site and read our reviews of the most popular PPC platforms to find the best one for your bottomline…

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Chapter 3: Website Optimization – Security, Backup, and Experience

Website Optimization Security, Backup, and User Experience

Now that you’ve got your website up and running using the steps outlined in Chapter 2 of our How to Create a Website series, you’ll want to make sure it stays online, loads quickly, looks the same regardless of browser or device, and doesn’t get hacked. In this chapter we’ll look at security considerations, backup services, website speed, user experience, responsive design (mobile), browser compatibility testing, and more. This may sound like a lot of big words, but these are crucial elements to making your visitors happy and we will break it down into easy to understand bites…

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Chapter 1: Naming and Branding Your Own Website

Naming and Branding Your Own Website

Starting your own website from scratch may seem like a daunting task at first, but we’re going to break it down with a step-by-step approach that will make it much more approachable for you. If you follow our guide and make the necessary preparations, you’ll save yourself a lot of pain down the road. We’re going to cover naming your business, securing a domain name, some legal aspects such as incorporating and financial structuring, and branding element such as logo design. Once you’ve completed this chapter, you’ll be ready to set up hosting, choose your website platform, and work on your design/layout. But, first things first…

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How to Make Your Own Website (Series)

How to Make Your Own Website

Know absolutely nothing about websites? Or are you fairly experienced and looking to dive in deeper? Our comprehensive guide has a step-by-step, easy to follow and understand approach for creating a killer website. We don’t skip a single detail, from choosing and registering a domain name, all the way to in-depth SEO tactics, security and e-commerce implementations. And we break it down in layman’s terms so that it is easy for even the not-so-geeky to understand. We’ve collected it all in this handy index, so you can go through from start to finish, or skip sections you’re already familiar with…

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