Alex Schenker

Alex has been involved on the business side of the internet since the early 2000's. He holds both a Management Science degree from the University of California at San Diego as well as a Computer Science degree from NJIT.

We Rock Your Web had its roots back in 2004 as the tech blog for a web design and development company Alex founded that has grown and evolved into the parent company of We Rock Your Web.

While his foundation is rooted in web development, his expertise today lies in content and digital marketing, SEO, organic and paid search, analytics, and publishing. Alex is an avid tennis player, nature enthusiast, and hiker, and enjoys spending time with his wife, friends, and dogs.

Chapter 1: Naming And Branding Your Own Website

Naming and Branding Your Own Website

Starting your own website from scratch may seem like a daunting task at first, but we’re going to break it down with a step-by-step approach that will make it much more approachable for you. If you follow our guide and make the necessary preparations, you’ll save yourself a lot of pain down the road. We’re going to cover naming your business, securing a domain name, some legal aspects such as incorporating and financial structuring, and branding element such as logo design. Once you’ve completed this chapter, you’ll be ready to set up hosting, choose your website platform, and work on your design/layout. But, first things first…

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How to Make Your Own Website (Series)

How to Make Your Own Website

Know absolutely nothing about websites? Or are you fairly experienced and looking to dive in deeper? Our comprehensive guide has a step-by-step, easy to follow and understand approach for creating a killer website. We don’t skip a single detail, from choosing and registering a domain name, all the way to in-depth SEO tactics, security and e-commerce implementations. And we break it down in layman’s terms so that it is easy for even the not-so-geeky to understand. We’ve collected it all in this handy index, so you can go through from start to finish, or skip sections you’re already familiar with…

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HitTail Keyword Research Tool: Find Keywords You Never Thought To Look For

HitTail Logo (Review)

HitTail is unique when it comes to keyword tools. Instead of giving you a search box to find new keywords to optimize for like most keyword tools do (think Google Keyword Planner, WordTracker, Keyword Discovery, etc.), HitTail analyzes your existing website traffic (using a little script or plugin you install on your website) and automatically suggests keywords it thinks you have a good chance at ranking for. It even claims to be able to show you the “not provided” keywords hidden in Google Analytics. How good is HitTail really? Find out in our review…

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Indiegogo Vs Kickstarter: Who Wins This Crowdfunding Showdown?

Indiegogo vs Kickstarter

Crowdfunding takes the “crowd” element that has been applied to many Internet based ventures (such as cloud computing, online petitions, etc.) and applies it to the funding of dreams and projects that would not be able to raise the needed funds with just typical, local connections. We compare two of the leading crowdfunding platforms, Kickstarter and Indiegogo, and give you the pros and cons for each, so you can maximize the chances that your project will get funded.

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eSmart Tax Review (2022): For Business, Self-Employed, Investments, Reader Discounts, And More

eSmart Tax Review

Everyone dreads tax time, which is why so many online providers are trying to make your filing as easy as possible. How does eSmart Tax stack up to the competition? With no software to download, free trials of any of their service options (you only pay if you submit your return), and over 2,500 office locations, eSmart has a lot to offer, but at what cost?

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eVoice Review: More Than Just A Phone System, But How Do They Compare?

eVoice reviews

Has your small business grown out of its current phone system? Are you looking to save time and money? Cloud-based eVoice is a great place to turn. eVoice helps you create the look of a well-run, efficient business for your customer base and your competition. And with their extensive features, eVoice can actually same you time and money — eVoice’s VoIP phone systems do a great job of managing all your business calls leaving you room to concentrate on other areas of your business…

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Create An Awesome Looking Website with the Best Website Templates

Website tepmlates

It used to be very difficult for consumers to create professional looking websites without the assistance of expensive web designers. Now there are many website template providers that offer great looking and functioning out-of-the-box website templates that are easy to install for a fraction of the price. This comparison article will cover all of the leading website theme providers so you are able to make an educated decision. Read on to find out who our top picks are…

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Finding The Right Domain Name For Your Business

Domain names

Selecting a domain name is the first step in getting your business online. And because of the way domain names are treated by search engines, it’s a very important first move. You want to take your time selecting your domain name so you don’t have to go back and choose an alternative down the road and go through the lengthy process of redirecting website pages that search engines have already indexed…

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How to Stop a Firefox Memory Leak

Burnin firefox

Firefox is our browser of choice. It’s fast, stable, and developer friendly. It has tons of useful plugins and themes (skins) you can use to customize and make Firefox your own. The only problem is that amidst the excitement of adding all these cool plugins, you won’t realize the incredible amount of memory that Firefox will begin sucking from your system. The result? Slower loading web pages, a slower PC, slower everything. Fortunately, there’s a couple steps you can take to get Firefox back on the fast track…

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