Best SEO Rank Tracker 2024: Semrush Vs AuthorityLabs Vs Ahrefs Vs Moz Pro Vs SE Ranking & More

When you purchase through links on our site, we may earn a commission. Here’s how it works.

Semrush logo
Ahrefs logo small

Whether you’re a new site owner or just looking for the best way to improve your site’s rankings, we give you the best keyword trackers we’ve found in the industry. These tools will help you in your quest to jump to the top of search engine results and drive more traffic to your site.

Article Overview

Why Is Keyword Tracking Necessary?

SEO keyword trackers measure your search engine rankings for targeted keywords and analyze changes in those rankings over time.

We all know how popular search engines are in driving people to websites. Research shows that most users click on one of the first three links that pop up in search results and forget about the rest.

To stay competitive, it’s essential to know how your keywords are ranking in search engines. But the best keyword trackers do much more. They show you how your rankings compare to your competitors and analyze how visitors are making their way to your site via desktop and mobile devices.

All of the tools in our reviews include the following six features:

  1. Organic and PPC (pay-per-click) keyword rank tracking
  2. Local, national, and global tracking
  3. Competitor analytics
  4. Historic data
  5. Tracking on desktop and mobile devices
  6. Keyword difficulty tools

Best Keyword Rank Tracker

Winner: Semrush Review

Semrush logo

Visit Website

Semrush is an all-in-one SEO marketing tool that gives you everything you need under one roof. This software offers one of the most complete solutions for tracking keyword rankings, including the best competitor comparison on the market.

By using Semrush’s Position Tracking, you can get an in-depth view of how your site is performing compared to competitors’ sites by any keyword. You can create projects based on your entire site or individual articles and automatically pull in all of the performing keywords for that project. Semrush will then help you find the top competitors for that project and assign a unique Visibility Trend so you can easily see if you are rising or dropping in the rankings overall.

For PPC users, Semrush also tells you what keywords your competitors are bidding on and gives you a handy SERP overview.

You can explore each competitor and identify keywords that you’re not targeting but should be. Semrush’s Keyword Difficulty tool even tells you how difficult it would be for your website to rank for each keyword.



  • Easy to use tools with quick data-loading
  • Extremely in-depth keyword tracking
  • Data updated daily
  • Includes rankings for Google, Yahoo, and Bing
  • Position Tracking tool provides historical data
  • Competitors Discovery feature
  • Shows your domain’s or project’s visibility trend, estimated traffic, as well as average position for every keyword that you’re tracking
  • Get email alerts of ranking changes for particular keywords
  • Robust PDF reporting
  • Keyword Difficulty tool places too much emphasis on total Google results, perhaps making some keywords less difficult than their rating provides
  • Fee to add more than one user

semrush dashboard screenshot


Semrush offers a 7-day money back guarantee on all plans. The following prices are monthly. You can save up to 17% if you pay annually.

Pro Guru Business Enterprise
Price Per Month $129.95 $249.95 $499.95 Contact
Number of Users* 1 1 1 Contact
Results Per Report 10,000 30,000 50,000 Contact
Projects 5 15 40 Contact
Tracked Keywords 500 1,500 5,000 Contact

*Each plan gets one power user and additional users can be added for $20-50 per month.

Read Our In-Depth Semrush Review

Runner-Up: AuthorityLabs Review

Authority Labs logo

Visit Website

Looking for a simple but accurate keyword tracker? AuthorityLabs could be the ideal tool for your daily search engine rank tracking needs. Some of its best tools include local tracking by city or zip code, competitor tracking, and mobile rankings.

AuthorityLabs also has a couple of features you won’t find elsewhere. First, its “Now Provided” report uncovers Google’s ‘not provided’ data to show you which keywords are driving traffic to any page on your site.

Another unique feature saves you time by allowing you to group multiple domains covering the same topic.



  • Free tools available
  • Clean, intuitive user interface
  • Data updated daily
  • Excellent local keyword tracking
  • Includes rankings for Google, Yahoo, and Bing
  • Easy-to-sort ranking tables, including competitor domains, historic rankings, and more
  • Unique “Now Provided” tool fills in critical missing keyword data
  • Unlimited users
  • White-label reporting
  • Can get pricey if you have a lot of keywords to track
  • Some complaints that the data loads slowly

Authority Labs Screenshot


AuthorityLabs provides some basic free SEO tools, and it offers a 30-day free trial for its paid plans.

Plus Pro Pro Plus Enterprise
Price Per Month $49 $99 $225 $450 (Starting)
Keywords 250 1,000 2,500 5,000+
Domains 50 100 300 Unlimited

Read Our In-depth AuthorityLabs Review

3rd Place: Ahrefs Review

Ahrefs logo

Visit Website

Best known for its massive backlink index, Ahrefs has really ramped up its other SEO features, including a new and improved Rank Tracker that launched over 18 months ago.

Not only can you track your and your competitors’ organic and PPC rankings, but you can also track SERP features, see the estimated traffic brought in by each keyword, see position increases/decreases​ and much more.

Ahrefs also does a fantastic job at identifying keywords you should be ranking for compared to your competitors and gives you a keyword difficulty tool to help you improve with those keywords.

Like Semrush, Ahrefs has strong all-in-one SEO tools, including link analysis, keyword research, site auditing, competitor analytics and more. It’s newer to the comprehensive SEO tool game and is becoming a contender with Semrush, but it’s not quite there yet.



  • Discover domains and individual pages you’re competing with
  • Content Gap Analysis uncovers keywords that you don’t yet rank for, but your competitors do
  • SERP snapshots and featured snippet reports
  • Can help you quickly drive organic traffic to your site
  • Includes Google rankings only (not Yahoo and Bing)
  • Must purchase higher plans to get daily updates

ahrefs rank checker screenshot


Ahrefs offers a 7-day trial for $7 for its Lite and Standard plans. You can save 20% off the following prices if you pay annually.

Lite Standard Advanced Agency
Price Per Month $99 $199 $399 $999
Number of Users 1 1 3 5
Results Per Report 2,500 30,000 75,000 150,000
Projects 5 10 25 100
Tracked Keywords 750 2,000 5,000 10,000

Moz Pro And SE Ranking

Although these two popular tools didn’t make our top three list, each is certainly worth consideration.

Moz Pro | SE Ranking

Moz Pro Review

Moz logo

Visit Website

Moz Pro’s specialty is keyword tracking, and it does a fantastic job. Its primary limitation, which could be a dealbreaker, is that it only gives you weekly updates, rather than daily. If that’s not an issue for you, Moz Pro deserves serious consideration.

Moz Pro’s Rank Tracker gives you a weekly comprehensive overview of your rankings vs your competitors on Google, Bing and Yahoo at national and local levels. This tool also identifies what you need to do to gain ground, including landing in top SERP positions like featured snippets.

Moz Pro is another bundled SEO tool, with site auditing, keyword research and backlink analysis features. But these elements aren’t as strong as what you’ll get with Semrush and Ahrefs.



  • Search Visibility Score shows overall rankings performance
  • Get historical rankings over time for you and your competitors
  • Compare mobile and desktop rankings at national and local levels
  • Solid keyword difficulty analysis
  • Schedule automated reports to stay informed of changes
  • Tracks keywords weekly instead of daily
  • UI navigation is a bit confusing

Moz Pro Campaigns screenshot


Moz Pro offers a 30-day free trial. You can also save 20% off the following monthly prices if you pay annually.

Standard Medium Large Premium
Price Per Month $99 $179 $299 $599
Tracked Sites 3 10 25 50
Tracked Keywords 300 1,500 3,000 4,500
Keyword Queries/Month 150 5,000 15,000 30,000
Keyword Lists 5 30 60 100

SE Ranking Review

SE Ranking logo

Visit Website

SE Ranking got its start as a keyword tracking platform, and that’s still one of its best tools. This easy-to-use software is extremely flexible and gives you an in-depth view of both your and your competitors’ rankings. We also saw a lot of online buzz that SE Ranking gives you incredibly reliable results. In fact, SE Ranking will provide a cached copy if you want to verify your results.

A major downside to SE Ranking is that its PPC competitor database is incomplete and still in Beta version. This could be a dealbreaker for some. Still, SE Ranking is among the most affordable and accurate trackers on the market, making it an excellent tool for organic rankings.

In addition to keyword tracking, SE Ranking includes on-page SEO auditing, keyword research, backlink monitoring, competitor research, lead generation, strong reporting and white labeling and much more.



  • Extremely accurate rankings
  • Intuitive user interface and navigation
  • Includes Google, Yahoo, Bing and YouTube rankings
  • Can track SERP features, paid rankings in Google AdWords, search volume and a relative traffic forecast
  • Automatically discover and track your top-10 competitors
  • Track Google Maps results in SERP and rankings
  • Very flexible pricing options
  • PPC database is still in Beta version and is incomplete
  • Can only track 5 competitors in one project

SERanking screenshot


Optimum Plus Enterprise
Price Per Month $49 $109 $239
# of Keywords 250 1,000 2,500
# of Websites 10 Unlimited Unlimited
Track Backlinks 6,000 30,000 90,000
Reports/Day 100 5,000 10,000
SEO Checker Pages/Month 20 30 100

How Do I Increase My Google Rankings?

Check out this brief video by SEO guru Neil Patel for some fantastic tips to give your rankings a boost.

What Are The Best SEO Tools?

If you’re looking for more than keyword tracking in your SEO tool or need additional tools to cover all your bases, be sure to read our experts’ comprehensive reviews of the best SEO tools on the market. We include features, pros and cons, pricing and more for the most popular SEO tools on the market.

Tagged With: ,

The information provided through this website should not be used to diagnose or treat a health problem or disease; it is not intended to offer any legal opinion or advice or a substitute for professional safety advice or professional care. Please consult your health care provider, attorney, or product manual for professional advice. Products and services reviewed are provided by third parties; we are not responsible in any way for them, nor do we guarantee their functionality, utility, safety, or reliability. Our content is for educational purposes only.

Notify of
1 Comment
Oldest Most voted
Inline Feedbacks
View all comments