Tag Archives: SEO 101

Our SEO 101 series is catered to those that are just starting out in the world of search. We assume nothing, and define everything. If you’ve used a search engine, such as Google, to search for stuff before but don’t really know what goes on behind-the-scenes, we’ll demystify the magic for you. Internet searches generate trillions of dollars of commerce every year in thousands of industries. With more people coming online every day, it’s essential for your business that you understand the basics of search marketing.

Best SEO Tools: SpyFu vs Semrush vs Moz vs Raven vs Majestic vs Ahrefs & More!

Best SEO Tools

This comparison looks at the leading SEO software options and distinguishes what sets them apart from one another. You’ll notice that most of these solutions have free trials, but after that, there is a monthly fee involved. While there are free SEO tools out there, any experienced online marketer will know that to find a quality solution, you are going to have to pay for it…

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Interview with Oleg Shchegolev, CEO and Co-Founder of SEMrush

Oleg Shchegolev

When it comes to having a business, you need a website. And when it comes to having a website, you need to develop strong SEO strategies to ensure you can be being found on the internet by your current and future customers. This is especially crucial on the ever-growing and changing world wide web. That’s where SEMrush comes into play. Founded by Oleg Shchegolev and Dmitri Melnikov, SEMrush aims to help businesses of all sizes to better understand their analytics and tactical ways to improve their search performance. Learn about the creation of SEMrush and some personal anecdotes from one of the founders and current CEO, Oleg Shchegolev, in our latest People Who Rock the Web interview…

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Why SEO?

Google Organic Search Results Example

Search Engine Marketing (SEM) encompasses all strategies that involve promoting a Web site in the search engine rankings. The higher your website is in the rankings, the more visitors you will receive, and the more sales you’ll make. SEM includes search engine optimization (SEO), which involves optimizing the code and layout of your website to cater to search engines. In other words, if search engines understand your website, they will be more likely to index its pages. Your pages must be “indexed” by search engines before they can appear in search engine results pages (SERPs)…

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Going Mobile: Responsive Web Design Tutorial

Man on iphone: Responsive Web Design Tutorial

If you don’t have a mobile friendly website, you could soon be behind most of your competition. Just consider the stats — one in three people visit a website using their mobile device, and the numbers continue to soar. The good news is, it’s not that difficult to create or convert your website into a responsive website design. What is responsive web design? Simply put, it’s a way to design your website so that it automatically looks good on any mobile device. There are a number of ways to achieve a responsive website, and the benefits to your business or blog are huge…

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How Do Search Engines Find My Website?

Woman looking through binoculars

Search engines use robots (aka Spiders) to crawl the Internet for new and updated content. They follow hyperlinks to navigate around your website, as well as to jump to external sites that you link out to. When a search engine finds a page, it analyzes the page to find its identity and its prominence on the Internet. The prominence, or, as Google calls it, PageRank of a page, is decided by internal as well as external factors. Long story short, if a search engine likes your page, and you have not requested search engines not to index your site, it will index it in its massive search database (the database that is queried when people conduct searches via google.com). Getting your pages indexed is the first successful step in your search campaign…

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How To Optimize Your Web Page for SEO

Website, SEO, and Analytics Icons

Learn how to optimize your web pages to help them rank higher in the search engines. Make it easy for the search engines to find, index, and organize your content to help support your link building efforts. You’ll learn how to structure your page using titles, headings, images, links and more for optimal flow of SEO juice…

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What Is SEO (Search Engine Optimization)?

SEO

SEO is short for Search Engine Optimization. It originally meant optimizing the internal structure of your website so search engines would understand and index your content more readily. Today, it’s an umbrella term that includes content marketing and link building efforts used to increase your rankings in the SERPs (Search Engine Results Pages – or what you see when you type a search into a search engine’s search box)…

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