SEO marketing tools are difficult to compare on face value. Two hugely popular options, Moz Pro and SEMrush, are strong contenders in boosting your site’s SEO capability. But how do they compare on some of the most crucial aspects of SEO performance.
SEO (Search Engine Optimization) is a fancy word for helping you get higher up in the search engine rankings. The higher up you are, the more people visit your site (assuming there’s people searching for the keywords you’re ranking for).
More technically, SEO optimizes a website’s content and structure so it can be more effectively indexed (found) by search engines. SEO is typically used as an umbrella term to also include SEM (Search Engine Marketing), or promotion of your content once your site is SEO optimized.
Collectively a search marketing campaign includes keyword analysis, competitive analysis, link building, social sharing, content marketing, conversion optimization, and other buzz words that can work together to help you get more traffic to your site. But don’t feel overwhelmed!
Our SEO Series will take you through all this one concept at a time. And we also have expert articles for those already in the know. If you’re new to the game, begin with our What is SEO? article below.
If you want a site that kills it against your competition, targeting the best keywords is a no-brainer. Keyword research can be a time-consuming chore, unless you have a tool that simplifies the process while optimizing your results. Here, we give you the best keyword research tools, whether you’re a beginner or need to advance your SEO strategies.