SEO
SEO (Search Engine Optimization) is a fancy word for helping you get higher up in the search engine rankings. The higher up you are, the more people visit your site (assuming there’s people searching for the keywords you’re ranking for).
More technically, SEO optimizes a website’s content and structure so it can be more effectively indexed (found) by search engines. SEO is typically used as an umbrella term to also include SEM (Search Engine Marketing), or promotion of your content once your site is SEO optimized.
Collectively a search marketing campaign includes keyword analysis, competitive analysis, link building, social sharing, content marketing, conversion optimization, and other buzz words that can work together to help you get more traffic to your site. But don’t feel overwhelmed!
Our SEO Series will take you through all this one concept at a time. And we also have expert articles for those already in the know. If you’re new to the game, begin with our What is SEO? article below.
You’ve probably been convinced that SEO is important for your business (if you haven’t, make sure you read is SEO still worth it?). The problem is, you can’t just tell someone to “go and do SEO for me!” There are so many aspects of SEO, and some will suit your particular business model better than others. The two primary types of SEO that agencies focus on are technical SEO and content SEO, and they are vastly different. Find out what sets them apart and learn which is best suited for your company.
When it comes to online marketing and making the most out of your brand’s presence, it is important to understand keyword trends. Before starting any endeavor, there is data readily available that can show you the popularity history of a product, industry or specific term. The term keyword trends refers to the process of analyzing keyword searches to find which keywords are trending at the present time. Determining which keywords are currently trending for your product or service is important in being able to target marketing campaigns for the best results. Researching keyword trends is an important first step to determine if interest in your industry is going up or down…
Google’s PageRank algorithm is a ubiquitous SEO feature that has been around for years. Names after Google founder Larry Page, PageRank was established as a way to measure the “importance” of a website…
There are many reasons to decide to move a website. These range from moving to a new server because you’ve decided to switch hosting providers, to simply redirecting your existing files to a new domain name. Either way, when you move your website, your search engine rankings may be affected. Here’s some common website moving …
How To Transfer Your Website and Maintain Search Ranking Read More »
The straightforward method of using .htaccess to redirect a folder to a subdomain is as follows: RewriteEngine on RewriteCond %{HTTP_HOST} ^(www\.)?example\.com$ RewriteRule ^folder/(.*) //subdomain.example.com/$1 [R=301,L] This works fine if you’re redirecting a folder that is not associated with a subdomain (ie. the subdomain example.com/subdomain is stored, from the server’s point of view, at example.com/subdomain). However, …
Redirect Folder to Subdomain Read More »
Google Analytics used to show all the keywords searchers were typing in to find your site. But this changed many years ago when privacy concerns started to impact how much tracking of user searching was allowed. Today it’s gotten to the point where Analytics is primarily used for publishers to determine traffic, vs the keywords being used to locate your product or service. Don’t worry, our experts will show you a way around this limitation.
Tracking search engine rankings is a key element to staying ahead of your competitors, and that’s where AuthorityLabs excels. Our experts dive in to see if this much hyped SEO tool can help boost your competitive edge.
When it comes to having a business, you need a website. And when it comes to having a website, you need to develop strong SEO strategies to ensure you can be being found on the internet by your current and future customers. This is especially crucial on the ever-growing and changing world wide web. That’s where SEMrush comes into play. Founded by Oleg Shchegolev and Dmitri Melnikov, SEMrush aims to help businesses of all sizes to better understand their analytics and tactical ways to improve their search performance. Learn about the creation of SEMrush and some personal anecdotes from one of the founders and current CEO, Oleg Shchegolev, in our latest People Who Rock the Web interview.
