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Benchmark Email Review: An Affordable Solution for Small Business

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Man on iPhone: Benchmark Email ReviewBenchmark is one of our favorite email marketing software solutions for small businesses and nonprofits. Why? Because it offers free surveys, polls and event marketing, as well as the option of purchasing a dedicated server ($199 one time fee) and a private IP address ($30/month). Most email marketing service providers don’t offer these features. Benchmark has a great reputation and pricing starts reasonably at $11.95 per month for 600 subscribers. Read further in our Benchmark Email Marketing Review to see why it might be the best fit for your email marketing needs.

Visit Benchmark’s Website Benchmark logo

Benchmark is one of our favorite email marketing software solutions for small businesses and nonprofits. Why? Because it offers free surveys, polls and event marketing, as well as the option of purchasing a dedicated server ($199 one time fee) and a private IP address ($30/month). Most email marketing service providers don't offer these features. Benchmark has a great reputation and pricing starts reasonably at $11.95 per month for 600 subscribers. Read further in our Benchmark Email Marketing Review to see why it might be the best fit for your email marketing needs. Visit Benchmark's Website Key Features Our pick for…

Review Overview

Customer Service & Reputation
Pricing Template Selection
Social Media Marketing
Autoresponder
List Segmentation
Spam Score

4.04/5.00

Summary : Benchmark has a great reputation. It offers autoresponders even with its free plan and has more than 400 templates to select from. Overall, we're pleased with what Benchmark has to offer.

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Key Features

  • Our pick for Best Email for Small Businesses & Nonprofits
  • Free for life plan, up to 2,000 contacts/month
  • Purchase a dedicated server for $199 (a one-time fee) if you’re signed up for their high volume plan (100,000+ subscribers)
  • Dashboard includes marketing campaigns, social media and other activity

Pros

Cons

  • One of few providers with a free forever plan
  • Interactive video and links make email campaigns look great and stand out from other template designs
  • Fantastic systematic approach and drag and drop features make designing and producing templates easy to understand and easy to do
  • 10mb image hosting, 50mb for high-volume accounts
  • Social sharing with Facebook, Twitter and LinkedIn
  • Html template archive
  • Split A/B testing, inbox preview
  • API access, RSS to email
  • Event marketing, polling and survey features with easy to use templates
  • Dozens of app integrations, including Google Analytics, Zapier, PayPal, Salesforce and more
  • Solid tracking and reporting features and list management
  • Mobile apps for iPhone and Android
  • Intuitive marketing team will assume all responsibility and create marketing campaigns for you with only an email list, pictures, and an idea of what you want to say
  • Reputable customer service
  • Private IP address costs an extra $30 per month, regardless of your subscriber plan
  • Does not allow for the use of attachments in marketing campaigns but they do give you up to 10mb per file to store and link to them on their server
  • Built-in import features for third-party address books are very limited
  • Limited phone support (hours are unlisted), but they do offer live chat 24/7
  • No social media or sales tracking

Price

Below is some of the Benchmark Email pricing. Visit Benchmark’s website for a full pricing list.

Number of ContactsSends Per MonthPrice Per Month
2,00014,000Free
1,000Unlimited$18.95
5,000Unlimited$46.95
15,000Unlimited$96.95
25,000Unlimited$149.95
50,000Unlimited$230.95
75,0001,050,000$352.00
100,0001,400,000$449.95
250,0003,500,000$1,150.00
500,0007,000,000$2,050.00
1,000,00014,000,000$3,885.00

Automation Pro

Automation Pro is a newer feature from Benchmark Email. It creates “journeys” for your subscribers to help you create a series of tasks for your subs to do without having to do a thing. See how it works below in this short video.

Who Do We Think Benchmark Is Best For?

Visit Benchmark’s Website

There are 251 email marketing service providers out there, so why should you pick Benchmark? We think Benchmark is great for those of you just getting started with email marketing. Benchmark has great customer support and a phenomenal reputation. With the various plan sizes you can get started with any number of contacts and test out the waters.

What’s appeals to you most about Benchmark email marketing?


About Kimberly Alt
Kimberly has always enjoyed testing out the latest tech gadgets and loves seeing how things evolve. She’s a fast learner when it comes to the latest fads and likes sharing her findings with others. Although she loves technology, she also enjoys escaping the online world and likes to spend time outside away from the gadgets.
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1 Comment on "Benchmark Email Review: An Affordable Solution for Small Business"

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Has anyone else used Benchmark? I’m using Mailchimp and curious how they compare?

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