Benchmark Email Review: An Affordable Solution for Small Business

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Man on iPhone: Benchmark Email ReviewBenchmark is one of our favorite email marketing software solutions for small businesses and nonprofits because it offers free surveys, polls and event marketing, as well as the option of purchasing a private IP address ($28.95/month). Most email marketing service providers don’t offer these features.

Benchmark has a great reputation and pricing is reasonable (they also have a limited free plan — read details below). Read further in our Benchmark Email Marketing Review to see why it might be the best fit for your email marketing needs.

Visit Benchmark’s Website Benchmark logo

Article Overview

Review Overview

Customer Service & Reputation
Pricing Template Selection
Social Media Marketing
Autoresponder
List Segmentation
Spam Score

4.04/5.00

Benchmark has a great reputation. It offers autoresponders even with its free plan and has more than 400 templates to select from. Overall, we're pleased with what Benchmark has to offer.

Key Features

  • Great option for small business and nonprofits
  • Free for life plan, up to 2,000 contacts/month (does not include full features for A/B testing, sub accounts, engagement email and automation, data security pin or inbox checker email client preview)
  • Dashboard includes marketing campaigns, social media and other activity

Pros

Cons

  • Fantastic customer service
  • Intuitive marketing team will assume all responsibility and create marketing campaigns for you with only an email list, pictures, and an idea of what you want to say
  • One of few providers with a free forever plan
  • Interactive video and links make email campaigns look great and stand out from other template designs
  • Fantastic systematic approach and drag and drop features make designing and producing templates easy to understand and easy to do
  • 10mb image hosting, 50mb for high-volume accounts
  • Social sharing with Facebook, Twitter, Pinterest and LinkedIn
  • HTML template archive
  • Split A/B testing, inbox preview
  • API access, RSS to email
  • Event marketing, polling and survey features with easy to use templates
  • Dozens of app integrations, including Google Analytics, Zapier, PayPal, Salesforce and more
  • Solid tracking and reporting features and list management
  • Mobile apps for iPhone and Android
  • Limited phone support (hours are unlisted), but they do offer live chat 24/7
  • Private IP address costs an extra $28.95 per month, regardless of your subscriber plan
  • Does not allow for the use of attachments in marketing campaigns but they do give you up to 10mb per file to store and link to them on their server
  • Built-in import features for third-party address books are very limited
  • No social media or sales tracking

Benchmark Email Price

Below is some of the Benchmark Email pricing. Visit Benchmark’s website for a full pricing list.

Number of ContactsSends Per MonthPrice Per Month
2,00014,000Free
1,000Unlimited$21.99
5,000Unlimited$51.99
15,000Unlimited$106.99
25,000Unlimited$164.99
50,000Unlimited$254.99
75,0001,050,000$387.99
100,0001,400,000$494.99
250,0003,500,000$1,264.99
500,0007,000,000$2,254.99
1,000,00014,000,000$4,273.99

What Is Automation Pro?

There are 251 email marketing service providers out there, so why should you pick Benchmark? Automation Pro is a feature from Benchmark Email that creates “journeys” for your subscribers to help you create a series of tasks for your subs to do without having to do a thing. See how it works below in this short video.

Is Benchmark Good?

Hearing how customers feel about an email marketing company before spending any money is always a good idea. We recommend this for any product or service. Below are a couple of good and bad reviews for you to consider.

Positive Reviews

The steps for creating email campaigns are easy to follow and the Editor for the email campaign is easy to use for someone with no design or coding background. You can either do their Drag and Drop feature or the HTML feature. – Administrator in High Education, G2Crowd 1/10/2018

Benchmark Email was simple to use, and while it might have to do with the fact that I had tested out over 5 other email services prior to signing up, its simplicity was noteworthy. While ease of use wasn’t among my top 3 qualities I needed our ESP to have, it was nice to use one anyone else could use. Creating an email was simple and the drag and drop elements were great and allowed for flexible design. – Trust Radius 2/22/2017

Negative Reviews

Overall it was difficult to find reviews for Benchmark online, it doesn’t have much of an online presence from consumers. We try to only share recent reviews (within the past 12 to 18 months) because we know companies can change and don’t want to share outdated reviews that may be inaccurate today. Below is the one recent review we could find for Benchmark.

My emails usually end up in Junk or spam boxes even though I am certain that they are clean of any problems. It doesn’t directly integrate with e-commerce programs. I don’t like to having to purchase Zappier when other CRM’s integrate automatically. It also has an issue with WordPress integration. Email collection plugin is not customizable enough. – Johnnie U., G2Crowd 8/10/2017

Who Do We Think Benchmark Is Best For?

Visit Benchmark’s Website

We think Benchmark is excellent for those of you just getting started with email marketing. Benchmark has great customer support and a phenomenal reputation. With the various plan sizes, you can get started with any number of contacts and test out the waters. See how Benchmark compares against 20+ other email marketing service companies in our extensive email marketing comparison.

What’s appeals to you most about Benchmark email marketing?

Kimberly has always enjoyed testing out the latest tech gadgets and loves seeing how things evolve. She’s a fast learner when it comes to the latest fads and likes sharing her findings with others. Although she loves technology, she also enjoys escaping the online world and likes to spend time outside away from the gadgets.

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1 Comment on "Benchmark Email Review: An Affordable Solution for Small Business"

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Has anyone else used Benchmark? I’m using Mailchimp and curious how they compare?

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