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Benchmark Email Review: An Affordable Solution for Small Business

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Man on iPhone: Benchmark Email ReviewBenchmark is one of our favorite email marketing software solutions for small businesses and nonprofits. Why? Because it offers free surveys, polls and event marketing, as well as the option of purchasing a private IP address ($28.95/month). Most email marketing service providers don’t offer these features. Benchmark has a great reputation and pricing starts reasonably at $11.95 per month for 600 subscribers (they also have a limited free plan – read details below). Read further in our Benchmark Email Marketing Review to see why it might be the best fit for your email marketing needs.

Visit Benchmark’s Website Benchmark logo

Review Overview

Customer Service & Reputation
Pricing Template Selection
Social Media Marketing
Autoresponder
List Segmentation
Spam Score

4.04/5.00

Benchmark has a great reputation. It offers autoresponders even with its free plan and has more than 400 templates to select from. Overall, we're pleased with what Benchmark has to offer.

Key Features

  • Our pick for Best Email for Small Businesses & Nonprofits
  • Free for life plan, up to 2,000 contacts/month (does not include full features for A/B testing, sub accounts, engagement email and automation, data security pin or inbox checker email client preview)
  • Dashboard includes marketing campaigns, social media and other activity

Pros

Cons

  • One of few providers with a free forever plan
  • Interactive video and links make email campaigns look great and stand out from other template designs
  • Fantastic systematic approach and drag and drop features make designing and producing templates easy to understand and easy to do
  • 10mb image hosting, 50mb for high-volume accounts
  • Social sharing with Facebook, Twitter, Pinterest and LinkedIn
  • HTML template archive
  • Split A/B testing, inbox preview
  • API access, RSS to email
  • Event marketing, polling and survey features with easy to use templates
  • Dozens of app integrations, including Google Analytics, Zapier, PayPal, Salesforce and more
  • Solid tracking and reporting features and list management
  • Mobile apps for iPhone and Android
  • Intuitive marketing team will assume all responsibility and create marketing campaigns for you with only an email list, pictures, and an idea of what you want to say
  • Fantastic customer service
  • Private IP address costs an extra $28.95 per month, regardless of your subscriber plan
  • Does not allow for the use of attachments in marketing campaigns but they do give you up to 10mb per file to store and link to them on their server
  • Built-in import features for third-party address books are very limited
  • Limited phone support (hours are unlisted), but they do offer live chat 24/7
  • No social media or sales tracking

Price

Below is some of the Benchmark Email pricing. Visit Benchmark’s website for a full pricing list.

Number of ContactsSends Per MonthPrice Per Month
2,00014,000Free
1,000Unlimited$18.95
5,000Unlimited$46.95
15,000Unlimited$96.95
25,000Unlimited$149.95
50,000Unlimited$230.95
75,0001,050,000$352.00
100,0001,400,000$449.95
250,0003,500,000$1,150.00
500,0007,000,000$2,050.00
1,000,00014,000,000$3,885.00

Automation Pro

Automation Pro is a feature from Benchmark Email. It creates “journeys” for your subscribers to help you create a series of tasks for your subs to do without having to do a thing. See how it works below in this short video.

Is Benchmark Good?

Hearing how customers feel about an email marketing company before spending any money is always a good idea. We recommend this with any product or service. Below are a couple of good and bad reviews for you to consider.

Positive Reviews

Very easy to deploy and use. website navigation (menu) is easy and available tools are intuitive. No special trainings are needed as long as you had a little experience with e-mail marketing and html. I like the fact you can upload contacts into a list either in excel or cvs format. Some of other e-mail tools, you need to upload cvs files only. Their service fees are lower than their competitors including mail chimp. – Jay K., G2 Crowd 12/20/2016

Benchmark Email was simple to use, and while it might have to do with the fact that I had tested out over 5 other email services prior to signing up, its simplicity was noteworthy. While ease of use wasn’t among my top 3 qualities I needed our ESP to have, it was nice to use one anyone else could use. Creating an email was simple and the drag and drop elements were great and allowed for flexible design. – Trust Radius 2/22/2017

Negative Reviews

The pricing plans are a bit complex, and I frequently find myself bumping up against the ceiling of my current plan. I can’t justify going to the next plan up, so I have to pare something back. The learning curve was a little steep, but, once I got the hang of it, I was OK. I doubt Benchmark could do anything about this, but the fact that I have to maintain two copies of a mailing list, one in Benchmark and one in my CRM, is worrisome. What if they get out of synch (and they do frequently)? But there are tools for importing .csv files, so that’s how I keep things in synch. – Martin R., G2 Crowd 12/16/2015

Benchmark is almost good and at the mark for various email sending requirements. But it is said every thing has some cons so Benchmark also has some. Benchmark sometimes has server issues so it gets very slow in sending emails. – TrustRadius 9/12/2016

Who Do We Think Benchmark Is Best For?

Visit Benchmark’s Website

There are 251 email marketing service providers out there, so why should you pick Benchmark? We think Benchmark is great for those of you just getting started with email marketing. Benchmark has great customer support and a phenomenal reputation. With the various plan sizes you can get started with any number of contacts and test out the waters.

What’s appeals to you most about Benchmark email marketing?

Kimberly has always enjoyed testing out the latest tech gadgets and loves seeing how things evolve. She’s a fast learner when it comes to the latest fads and likes sharing her findings with others. Although she loves technology, she also enjoys escaping the online world and likes to spend time outside away from the gadgets.

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Has anyone else used Benchmark? I’m using Mailchimp and curious how they compare?

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