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Benchmark is one of our favorite email marketing software solutions for small businesses and nonprofits. Why? Because it offers free surveys, polls and event marketing, as well as the option of purchasing a private IP address ($28.95/month). Most email marketing service providers don’t offer these features. Benchmark has a great reputation and pricing starts reasonably at $11.95 per month for 600 subscribers (they also have a limited free plan – read details below). Read further in our Benchmark Email Marketing Review to see why it might be the best fit for your email marketing needs.
- Our pick for Best Email for Small Businesses & Nonprofits
- Free for life plan, up to 2,000 contacts/month (does not include full features for A/B testing, sub accounts, engagement email and automation, data security pin or inbox checker email client preview)
- Dashboard includes marketing campaigns, social media and other activity
Below is some of the Benchmark Email pricing. Visit Benchmark’s website for a full pricing list.
|Number of Contacts||Sends Per Month||Price Per Month|
Automation Pro is a feature from Benchmark Email. It creates “journeys” for your subscribers to help you create a series of tasks for your subs to do without having to do a thing. See how it works below in this short video.
Is Benchmark Good?
Hearing how customers feel about an email marketing company before spending any money is always a good idea. We recommend this with any product or service. Below are a couple of good and bad reviews for you to consider.
Very easy to deploy and use. website navigation (menu) is easy and available tools are intuitive. No special trainings are needed as long as you had a little experience with e-mail marketing and html. I like the fact you can upload contacts into a list either in excel or cvs format. Some of other e-mail tools, you need to upload cvs files only. Their service fees are lower than their competitors including mail chimp. – Jay K., G2 Crowd 12/20/2016
Benchmark Email was simple to use, and while it might have to do with the fact that I had tested out over 5 other email services prior to signing up, its simplicity was noteworthy. While ease of use wasn’t among my top 3 qualities I needed our ESP to have, it was nice to use one anyone else could use. Creating an email was simple and the drag and drop elements were great and allowed for flexible design. – Trust Radius 2/22/2017
The pricing plans are a bit complex, and I frequently find myself bumping up against the ceiling of my current plan. I can’t justify going to the next plan up, so I have to pare something back. The learning curve was a little steep, but, once I got the hang of it, I was OK. I doubt Benchmark could do anything about this, but the fact that I have to maintain two copies of a mailing list, one in Benchmark and one in my CRM, is worrisome. What if they get out of synch (and they do frequently)? But there are tools for importing .csv files, so that’s how I keep things in synch. – Martin R., G2 Crowd 12/16/2015
Benchmark is almost good and at the mark for various email sending requirements. But it is said every thing has some cons so Benchmark also has some. Benchmark sometimes has server issues so it gets very slow in sending emails. – TrustRadius 9/12/2016
Who Do We Think Benchmark Is Best For?
There are 251 email marketing service providers out there, so why should you pick Benchmark? We think Benchmark is great for those of you just getting started with email marketing. Benchmark has great customer support and a phenomenal reputation. With the various plan sizes you can get started with any number of contacts and test out the waters.
What’s appeals to you most about Benchmark email marketing?