Campaign Monitor Review: Has This Old-Timer Caught Up To The Times?

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Campaign Monitor reviewWant your emails to look professionally designed? You may want to consider Campaign Monitor. With so many email marketing service providers on the market, it’s hard to know which one is best for your needs. Here we’ll help you see if Campaign Monitor is the right fit for your marketing campaign.

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Article Overview

Campaign Monitor Review

3.3
Campaign Monitor Review
Customer Service & Reputation 1.0
Pricing Template Selection 3.5
Social Media Marketing 3.5
Autoresponder 4.0
List Segmentation 4.0
Spam Score 3.8

Pros

  • Customer support is available 24/7 via email for all users
  • Easy drag-and-drop email builder with hundreds of templates
  • Personalized email content beyond subscriber’s name
  • Built-in signup forms for your website
  • Screenshot gallery of their 100 best email client designs with expert commentary
  • 250+ integrations, including Google Analytics
  • API integration with your CMS, blog, or other third-party software
  • Advanced real-time analytics
  • No Campaign Monitor branding, logos, watermarks or links in emails
  • 10% discount for creative agencies to partner with their services and 15% discount for nonprofits

Cons

  • No live chat customer support and phone support only available to Premier and Advanced plans
  • Limited training resources, tutorials
  • Extra cost for unlimited email sends per month
  • Additional cost for spam testing with Basic plan and per-campaign payment options
  • No internal survey or event marketing support

Key Features

  • Social sharing with Facebook and Twitter
  • Integrations with Salesforce, Shopify, WordPress, Magento, Google Analytics & Wistia
  • RSS to email feature
  • Worldview feature displays on a world map (in real-time), who, where and when subscribers are opening your emails, clicking links, forwarding to their friends, and sharing on social media
  • Autoresponder
  • ROI reporting
  • Mobile app (Monitor)
  • A/B split testing
  • Re-brandable interfaces
  • Extensive subscriber management and list segmentation
  • Professionals can re-sell services through unique partnership opportunity

Campaign Monitor Price

With Campaign Monitor, you have the option of paying per month or by campaign. The pay-by-campaign option is 1¢ per subscriber, plus $5 per campaign. So, if you send to 1,000 subscribers, you’ll pay $15 for the one-time send.

The pay-per-month option is based on your number of contacts, and for the Basic plan also the number of emails you send each month. The Unlimited plan is true to its name, allowing you unlimited number of emails sent each month, based on your number of contacts.

SubscribersBasicUnlimited**Premier*Advanced***
0-500
Send Limit
$9
2,500
$29
Unlimited
$149
Unlimited
$349
Unlimited
501-2,500
Send Limit
$29
12,500
$59
Unlimited
$149
Unlimited
$349
Unlimited
2,501-5,000
Send Limit
$49
25,000
$99
Unlimited
$149
Unlimited
$349
Unlimited
5,001-10,000
Send Limit
$89
50,000
$149
Unlimited
$249
Unlimited
$349
Unlimited
10,001-15,000
Send Limit
$129
75,000
$249
Unlimited
$399
Unlimited
$749
Unlimited
15,001-25,000
Send Limit
$199
125,000
$399
Unlimited
$499
Unlimited
Call or request quote online
25,001-50,000
Send Limit
$299
250,000
$699
Unlimited
$989
Unlimited
Call or request quote online
Over 50,000
Send Limit
Call or request quote onlineCall or request quote onlineCall or request quote onlineCall or request quote online

*Premier plan features

  • Unlimited plan features
  • Advanced link tracking 
  • Template management for teams
  • Email design consultant
  • Customer Success Manager

**Unlimited plan features

  • Unlimited number of emails you can send
  • Unlimited spam testing
  • Unlimited inbox previews
  • Advanced marketing automation

***Advanced plan features

  • Advanced segmentation
  • Activity-triggered journeys
  • 1:1 email content
  • Behavioral customer data

How Do Users Rate Campaign Monitor?

Read what some customers have to say about their experiences with Campaign Monitor. Reviews vary on customer service and navigation.

Positive Reviews

You find tha [stet] the templates offered are both neat and can be customized. The design works well and the price is quite affordable…Through the platform we have been able to successfully and effectively conduct our campaigns and stay on top of things. – Atefeh Y., G2 Crowd 2/16/18

The platform is robust and should fit almost any business or setup based on your needs. I have used it for as small as single emails and newsletters and it can be used all the way up to building custom journeys with triggers and everything in between. If you are not a designer and do not know any code this platform has a decent amount of pre-made template to use. The cost based on your email list is very competitive with the other competitors in the market. – Chris W., TrustRadius 9/15/2017

Negative Reviews

Support is hard to get in touch with when there is a technical issue. It has at times taken days for them to get back. – User in Mechanical or Industrial Engineering, G2 Crowd 1/12/2018

It’s a perfectly adequate email sending tool for basic campaigns. Our Salesforce integration was a bit borky with it and I mentioned that the contact management and list/segmentation tools aren’t great for a more sophisticated/mature digital marketing operation. If you want to sent some basic campaigns with good data visibility, this is a good fit for you. But if you are at all thinking about automation, I’d leapfrog into those tools rather than this one (forms, lead generation, CRM integration, dynamic lists). – B. Woo, TrustRadius 9/1/2017

How To Create Engaging Emails

In a recent survey, Adestra found that emails with the words “thank you” in the subject line have the highest above-average engagement levels. Watch this short clip to see how you can create engaging emails with the help of Campaign Monitor.

How Does Campaign Monitor Compare?

With a limited number of beginner tools and training compared to other email marketing service providers, Campaign Monitor’s niche seems to be for users already somewhat familiar with design elements. Beginners may want to seek out other options.

Want to see how Campaign Monitor stacks up against the competition? Check out our Email Marketing Companies Review. You’ll see the pros and cons for each provider as well as their key features. We’ve even made a comparison table to help you see the key differences side by side.

If you aren’t a Campaign Monitor user, which email marketing service provider do you use and why?

Sally has coupled her passion for writing with her (slight) obsession for the latest high tech gadgets. While she’s not daydreaming about the beach, she’s taking advantage of all the activities her hometown has to offer in the Blue Ridge foothills.

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2 Comments on "Campaign Monitor Review: Has This Old-Timer Caught Up To The Times?"

newest oldest most voted
Sheila
This is a very thorough review and I appreciate it. I realize it’s been a while since this was posted and thought I’d follow up by saying that I took this review to heart and sent an email to Campaign Monitor telling them their service seemed like what I needed, but that I was concerned about customer service. I let them know I needed a quick reply and full explanations/answers to my questions.

I was pleasantly surprised to get an answer in less than 24 hours and their answers were more than satisfactory.

We’re going to give them a try. If I have more to offer I’ll come back here and add to the post.

Kimberly Alt
That’s great to hear Sheila! We just finished auditing all of our email marketing articles and are in the process of editing them so you should see an update of this article in the next month or so.

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